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Wine in Poland

  • ID: 594174
  • July 2015
  • Region: Poland
  • 55 Pages
  • Euromonitor International

Wine continued to register total volume and current value growth in 2014 thanks to rising availability and a larger range of economy and mid-priced grape wine in off-trade outlets in Poland. Discounters played a significant role as they continued to develop their wine ranges. The offer of relatively inexpensive brands was also noticeably developed by specialised wine importers and distributors. As a result, still light grape wine became affordable to a rising number of Polish households.

The Wine in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Wine market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

WINE IN POLAND

July 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2009-2014
Table 2 Sales of Wine by Category: Total Value 2009-2014
Table 3 Sales of Wine by Category: % Total Volume Growth 2009-2014
Table 4 Sales of Wine by Category: % Total Value Growth 2009-2014
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2009-2014
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2009-2014
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2009-2014
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2009-2014
Table 10 Sales of Still White Wine by Price Segment: % Off-trade Volume 2009-2014
Table 11 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2009-2014
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2009-2014
Table 13 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2009-2014
Table 14 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2009-2014
Table 15 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2009-2014
Table 16 GBO Company Shares of Still Light Grape Wine: % Total Volume 2010-2014
Table 17 NBO Company Shares of Still Light Grape Wine: % Total Volume 2010-2014
Table 18 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2011-2014
Table 19 GBO Company Shares of Champagne: % Total Volume 2010-2014
Table 20 NBO Company Shares of Champagne: % Total Volume 2010-2014
Table 21 LBN Brand Shares of Champagne: % Total Volume 2011-2014
Table 22 GBO Company Shares of Other Sparkling Wine: % Total Volume 2010-2014
Table 23 NBO Company Shares of Other Sparkling Wine: % Total Volume 2010-2014
Table 24 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2011-2014
Table 25 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2010-2014
Table 26 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2010-2014
Table 27 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2011-2014
Table 28 GBO Company Shares of Non-grape Wine: % Total Volume 2010-2014
Table 29 NBO Company Shares of Non-grape Wine: % Total Volume 2010-2014
Table 30 LBN Brand Shares of Non-grape Wine: % Total Volume 2011-2014
Table 31 Production, Imports and Exports of Wine: Total Volume 2008-2013
Table 32 Imports of Wine by Country of Origin: Total Volume 2008-2013
Table 33 Imports of Wine by Country of Origin: Total Value 2008-2013
Table 34 Exports of Wine by Country of Destination: Total Volume 2008-2013
Table 35 Exports of Wine by Country of Destination: Total Value 2008-2013
Table 36 Forecast Sales of Wine by Category: Total Volume 2014-2019
Table 37 Forecast Sales of Wine by Category: Total Value 2014-2019
Table 38 Forecast Sales of Wine by Category: % Total Volume Growth 2014-2019
Table 39 Forecast Sales of Wine by Category: % Total Value Growth 2014-2019
Ambra SA in Alcoholic Drinks (poland)
Strategic Direction
Key Facts
Summary 1 Ambra SA: Key Facts
Summary 2 Ambra SA: Operational Indicators
Competitive Positioning
Summary 3 Ambra SA: Competitive Position 2014
Jeronimo Martins Polska SA in Alcoholic Drinks (poland)
Strategic Direction
Key Facts
Summary 4 Jeronimo Martins Polska SA: Key Facts
Summary 5 Jeronimo Martins Polska SA: Operational Indicators
Internet Strategy
Company Background
Chart 1 Modern Grocery Retailers: Biedronka, Discounters in Bialystok
Private Label
Summary 6 Jeronimo Martins Polska SA: Private Label Portfolio
Competitive Positioning
Summary 7 Jeronimo Martins Polska SA: Competitive Position 2014
Sobieski Sp Zoo in Alcoholic Drinks (poland)
Strategic Direction
Key Facts
Summary 8 Sobieski Sp zoo: Key Facts
Summary 9 Sobieski Sp zoo: Operational Indicators
Competitive Positioning
Summary 10 Sobieski Sp zoo: Competitive Position 2014
Executive Summary
Shifts in Consumer Preferences Drive Change in the Product Portfolio
Rising Excise Tax Hits Entire Spirits Industry
Increasing Competition Between Categories
Discounters Gain Competitive Edge in Distribution
Structural Transformation of the Market To Continue
Key Trends and Developments
Improving Economic Situation
Market Switch Towards Qualitative Development
Dynamic Growth of Wine
Key New Product Launches
Summary 11 Key New Product Developments 2014-2015
Market Background
Legislation
Summary 12 Number of On-trade Establishments by Type 2009-2014
Taxation and Duty Levies
Table 40 Taxation and Duty Levies on Alcoholic Drinks 2014
Table 41 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories2014
Table 42 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 43 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2014
Table 44 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 45 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2014
Table 46 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2014
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 47 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014
Market Data
Table 48 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
Table 49 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
Table 50 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
Table 51 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
Table 52 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
Table 53 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
Table 54 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
Table 55 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
Table 56 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
Table 57 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
Table 58 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2014
Table 59 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 60 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 61 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 62 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Definitions
Published Data Comparisons
Sources
Summary 13 Research Sources

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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Our Clients

  • Diageo PLC.
  • Treasury Wine Estates Limited
  • Australian Grape and Wine Authority
  • Anheuser Busch Companies, Inc.
  • Wines of South Africa
  • Pernod Ricard