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HW Staple Foods in Turkey

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    Report

  • 12 Pages
  • November 2023
  • Region: Turkey
  • Euromonitor International
  • ID: 5946113
One of the major issues of the pandemic was that people had fewer opportunities to do physical activities, as they stayed at home most of the time. Accordingly, many people gained weight, with the number of people diagnosed with overweight and obesity rising. However, during 2022, consumers were encouraged to return to their pre-pandemic levels of fitness, so they worked out in the gym and also paid more attention to their diet.

The HW Staple Foods in Turkey report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: HW Baked Goods, HW Breakfast Cereals, HW Processed Fruit and Vegetables, HW Processed Meat, Seafood and Alternatives to Meat, HW Rice, Pasta and Noodles, HW Staple Foods by Type.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the HW Staple Foods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HW STAPLE FOODS IN TURKEYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Health and fitness trends drive growth in sales of high fibre breakfast cereals and bread
  • Gluten free leads health and wellness staple foods in 2022, due to the increasing consumer base
  • Natural staple foods attract more consumers
PROSPECTS AND OPPORTUNITIES
  • Health-conscious consumers will drive new launches in high fibre bread and high protein breakfast cereals
  • Impact of recent regulation set to continue, driving low fat to show the most promise in health and wellness staple foods during the forecast period
  • No salt expected to rise in importance as consumers look to address cardiovascular issues
CATEGORY DATA
  • Table 1 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
  • Table 2 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
  • Table 3 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 4 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 5 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 6 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 7 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 8 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
  • Table 9 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027
HEALTH AND WELLNESS IN TURKEY
EXECUTIVE SUMMARY
  • Overview
  • DISCLAIMER