Medicated Bath Additive Global Market Report 2024

The medicated bath additive market size has grown strongly in recent years. It will grow from 29.21 billion in 2023 to $31.45 billion in 2024 at a compound annual growth rate (CAGR) of 7.7%. The growth in the historic period can be attributed to the need for improving skin tone, the increasing demand for affordable bathing additive products, the consumption of premium bath bombs and bubbles, the increasing demand for powder-type bath additives, and the growing demand for adult-type bath additives.

The medicated bath additive market size is expected to see strong growth in the next few years. It will grow to $42.2 billion in 2028 at a compound annual growth rate (CAGR) of 7.6%. The forecasted growth in the upcoming period can be attributed to several factors, including the rising preference for natural products, the rise of biotechnology-inspired formulations, the demand for aromatherapy products, an increase in the focus on personal health maintenance, and growing awareness about hygiene issues. Major trends expected during this period include the growing trend of refillable packaging, changing consumer preferences towards natural and sustainable products, the introduction of innovative product offerings, a greater emphasis on health and wellness in product marketing, and the introduction of a wide range of product offerings to cater to diverse consumer needs.

The increasing prevalence of skin conditions is expected to drive the growth of the medicated bath additive market. Skin conditions encompass a range of abnormalities, disorders, or diseases affecting the skin, the body's largest organ. The prevalence of these conditions drives the use of medicated bath additives, which provide targeted therapeutic benefits by delivering active ingredients directly to the skin, addressing symptoms, and promoting overall skin health. For example, in August 2021, the Centers for Disease Control (CDC) reported that more than 7.5 million people in the USA and over 125 million people globally suffered from psoriasis, one of the most prevalent chronic cutaneous dermatitis. Therefore, the increasing prevalence of skin conditions is fueling the demand for medicated bath additives.

Major companies in the medicated bath additive market are innovating with products such as medicated body care items to meet the needs of people engaged in workouts and recovery. Medicated body care products are personal care items containing active ingredients intended to treat or prevent specific skin conditions. For example, in March 2022, Degree by Unilever Plc launched new deodorant and body care products, including Maximum Recovery skin cleansing products. The Degree Maximum Recovery Body Wash & Soaks, containing Epsom salts, electrolytes, and mood-boosting fragrance technology, are designed for use with hot water in showers for recovery. Massage bars relieve tension, cleanse and refresh skin, and can double as bubble baths.

In February 2022, Taro Pharmaceutical Industries Ltd., a US-based pharmaceutical company, acquired Alchemee for an undisclosed amount. The acquisition aims to enhance Taro Pharmaceutical Industries Ltd.'s position in the over-the-counter medicated bath additive and products market by adding Alchemee's assets and resources, including the Proactiv brand. Alchemee is a US-based health, wellness, and fitness company specializing in skin and bathing health, direct marketing, and acne products.

Major companies operating in the medicated bath additive market report are Johnson & Johnson, LVMH Moët Hennessy Louis Vuitton S.E., Unilever plc, L'Oreal S.A., Reckitt Benckiser Group plc, Estée Lauder Companies Inc., Galderma S.A., Revlon Inc., Croda International plc, Lupin Limited, L'Occitane International S.A., Piramal Pharma Limited, Kneipp GmbH, Shanghai Jahwa United Co. Ltd., Lush Cosmetics Ltd., Almirall S.A., Himalaya Wellness Company, Weleda AG, Fine Organic Industries Limited, Tom's of Maine Inc., Herbivore Botanicals LLC, Westlab ltd., Acure Organics, Borghese Inc., Nardo's Naturals, Soothing Touch, The Mother Soap Co., Buff City Soap, Bath & Body Works, The Body Shop.

North America was the largest region in the medicated bath additive market in 2023. The regions covered in the medicated bath additive market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the medicated bath additive market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Medicated bath additives are products designed to be added to bathwater for therapeutic benefits or to address specific skin or health issues. They are used to treat skin conditions, promote relaxation, relieve muscle aches, and offer other therapeutic effects.

The main products of medicated bath additives include bath bombs, bath soaps, shower gels, shampoos, conditioners, and accessories. Bath bombs are compacted mixtures of dry ingredients that effervesce when submerged in water, releasing fragrances, oils, and additives. These products are available in various forms such as solids, gels, jellies, and liquids, suitable for both males and females. They are distributed through various channels including retail pharmacies, supermarkets or hypermarkets, online sales, general stores, and cosmetic stores.

The medicated bath additives market research report is one of a series of new reports that provides medicated bath additives market statistics, including medicated bath additives industry global market size, regional shares, competitors with medicated bath additives market share, detailed medicated bath additives market segments, market trends, and opportunities, and any further data you may need to thrive in the medicated bath additives industry. This medicated bath additives market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The medicated bath additive market consists of sale of cleansers, medications, herbs, essential oils, and other compounds. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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