North America Power Rental Market Outlook, 2029

North America is a global economic powerhouse, with various sectors and expansive infrastructure. The consistent supply of power is critical to the long-term viability of this economy. However, the region's infrastructural demands, combined with changing environmental conditions and the necessity for backup during emergencies, have driven the growth of the power rental industry. The North American power rental industry has expanded rapidly in recent years, owing to reasons such as growing industrialization, increased building activity, and the demand for dependable power solutions across a wide range of industries.

The market includes a diverse variety of applications, including utilities, oil and gas, construction, events, manufacturing, and healthcare, among others. One of the key drivers of the power rental market in North America is the region's susceptibility to natural disasters such as hurricanes, wildfires, and severe storms. These events often result in power outages, compelling businesses and communities to rely on rental power solutions for continuity of operations and emergency response efforts. Furthermore, the increased emphasis on sustainability and environmental restrictions has resulted in a shift toward cleaner and more efficient power generation technologies in the rental market. This includes the implementation of rental solutions powered by natural gas, renewables, and hybrid systems, which are consistent with North America's aim to lower carbon emissions and support greener practices. Furthermore, the growing integration of digitization and IoT technology in rental power equipment enables remote monitoring, predictive analytics, and optimal performance, which improves dependability and reduces downtime for end users. The integration of technology and power rental services creates new opportunities for revenue development and improved client experiences.

According to the research report "North America Power Rental Market Outlook, 2029,", the North America Power Rental market was valued more than USD 2 Billion in 2023. Urbanization rates in North America continue to climb, with millions of people moving to cities each year. The concentration of population and infrastructure in metropolitan areas necessitates dependable power supplies, with rental power providing a flexible and cost-effective alternative for temporary or supplemental energy requirements. The region is transitioning to cleaner and more sustainable energy sources, prompted by environmental concerns and government initiatives.

To keep up with the transformation and fulfill changing client demands, power rental firms are increasingly offering solutions powered by natural gas, renewables, and hybrid systems. The region holds a variety of special events, festivals, concerts, and sporting tournaments throughout the year. These large-scale meetings frequently necessitate temporary power solutions to support stage lighting, sound systems, vendors, and other infrastructure. Power rental companies play a vital role in ensuring the success and smooth operation of such events. North America is home to distant and off-grid settlements, especially in rural and northern areas. These villages may not have access to centralized power systems, relying instead on alternative energy sources like diesel generators, solar panels, or wind turbines. Power rental services offer a flexible and cost-effective way to satisfy these communities energy demands, particularly during high demand periods or catastrophes. North America is home to a large number of data centers, technology hubs, and server farms that drive the digital economy. These facilities require constant power to ensure server uptime and data integrity. Power leasing services provide backup and auxiliary power solutions to reduce the risk of downtime and defend against potential losses from power outages.

Major Drivers

Industrial expansion: Rapid industrialization in North America is a major driver of the power rental sector. Industries such as manufacturing, oil and gas, and construction frequently demand temporary power solutions for project sites, remote areas, and emergency energy requirements. As industrial activity grows, so does the demand for dependable and flexible power rental services, driven by the need to sustain continuous operations, fulfill project deadlines, and maximize efficiency.

Rise of events and entertainment industry: Throughout the year, North America's thriving events and entertainment business produces a slew of concerts, festivals, sporting events, and corporate conferences. These large-scale events necessitate temporary power sources for lighting, sound systems, vendors, and temporary structures. The requirement to sustain event infrastructure, ensure continuous performance, and improve the overall attendance experience drives the demand for power leasing services.

Major Challenges

Regulatory compliance and environmental concerns: North American power rental companies face strict regulatory regulations for emissions, noise pollution, and safety standards. Compliance with evolving environmental rules frequently necessitates investments in cleaner and more efficient power generation technologies, which raises operational costs and administrative hassles. Additionally, managing the complicated regulatory landscape across numerous states and municipalities presents problems for enterprises operating in multiple jurisdictions.

Volatility in fuel prices: Fuel price fluctuations, particularly for diesel and natural gas, represent a substantial problem for North American power rental companies. Fuel price fluctuations affect operational expenses and profit margins, making it difficult to plan and manage financial resources effectively. Furthermore, organizations that rely on fossil fuels face geopolitical risks, supply chain interruptions, and price volatility, necessitating strategic planning and risk mitigation strategies.

Based on fuel type segment market includes diesel, natural gas and other fuel types. Diesel fuel type is expected to lead the North America power rental market. Based on equipments segment market is divided into generators, transformers, load banks and other equipments. Generators equipment is expected to dominate the North America power rental market.

Diesel fuel is widely available in North America, with a well-developed distribution network and infrastructure for storage, transportation, and refuelling. Because of this accessibility, diesel generators are a straightforward and practical alternative for power leasing applications, especially in distant or off-grid areas where access to other fuel sources is limited. Diesel generators are known for their dependability, durability, and robust performance, making them ideal for a variety of applications and operating circumstances.

They can deliver continuous power for extended periods of time while maintaining performance, making them perfect for critical and mission-critical applications in industries such as construction, manufacturing, healthcare, and telecommunications. Diesel generators provide a high power output and scalability, enabling the effective provision of temporary power solutions with varying capacity requirements. From small portable generators for events and residential use to large industrial-grade generators for construction sites and utilities, diesel-powered units can meet diverse power needs with ease. Generators come in a variety of sizes and power outputs, from small portable models to enormous industrial-grade systems capable of powering entire facilities. This flexibility enables power rental companies to customize solutions to match the individual needs of their customers, whether they demand supplemental power for a small event or primary power for a large construction project. Generators are essentially mobile and can be swiftly deployed to almost any site, making them ideal for temporary or distant operations. Their compact size, trailer-mounted alternatives, and flexibility of transport allow power leasing companies to respond quickly to customer needs, particularly in emergency situations or during unanticipated outages.

In terms of power rating segment market is segmented into below 75 kVA, 75-375 kVA, 375-750 kVA, and above 750 kVA. Among them above 750 kVA power ratting segment is projected to play key role in North America power rental market. Based on application segment market includes base load, standby power and peak shaving. Standby power is expected to remain major application for power rental in North America.

Power-intensive industries, such as manufacturing, mining, oil and gas, and utilities, frequently require large generators to run their operations. The above 750 kVA power rating segment meets the needs of these businesses by supplying enough power to run large machinery, equipment, and facilities, ensuring uninterrupted production and operational continuity. Large-scale infrastructure projects, such as skyscrapers, highways, bridges, and airports, necessitate significant electrical supplies to support construction equipment, lighting, and site services.

Generators with power ratings greater than 750 kVA can fulfill the significant demand for temporary power during the construction phase of such projects, making them indispensable for contractors and developers. Data centers, server farms, and IT facilities require high levels of dependability and uptime to ensure the continuous operation of mission-critical applications and services. Generators with a power rating above 750 kVA are employed as backup power sources for data centers, providing reliable power during grid outages or maintenance activities, thereby safeguarding against data loss and service disruptions. North America is seeing an increase in the usage of technology across a variety of industries, including data centers, manufacturing facilities, and healthcare institutions. This reliance on technology needs a regular, dependable power supply, making standby power critical for avoiding disruptions and guaranteeing smooth operations. Outages and power fluctuations are common in North America's aged power system infrastructure. Standby power renting offers an easily deployable alternative to bridge these gaps and maintain uninterrupted power during grid outages. Renting generators for standby power is typically thought to be less expensive than installing permanent backup power systems. This is especially true in instances where the need for backup power is intermittent or unpredictable.

Based on end-users segment market includes mining, construction, manufacturing, utility, events, oil & gas and others. Mining industry is expected to remain major end-users of power rental in North America.

Mining projects frequently include temporary or movable operations, including exploratory drilling, excavation, and site construction. Power rental enables mining companies to swiftly and efficiently create temporary power infrastructure, thereby supporting short-term initiatives without the need for permanent installations. Many mining operations in North America are located in remote or off-grid areas, with limited or no access to the main power grid. In such cases, power rental solutions are critical for delivering consistent electricity to power mining equipment, infrastructure, and other operations. Mining power requirements can vary greatly based on factors such as operation size, excavation depth, and equipment utilization.

Power rental services provide scalability and flexibility, enabling mining businesses to modify their power capacity as needed to meet changing demands throughout the lifecycle of the project. Uninterrupted power supplies are critical for mining operations to ensure continuous production, worker safety, and equipment reliability. Power rental companies specialize in providing reliable and resilient power solutions tailored to the unique needs and challenges of the mining industry, including remote monitoring, rapid deployment, and 24/7 technical support. Mining operations are subject to stringent environmental regulations regarding emissions, noise pollution, and energy efficiency. Power rental companies offer a range of modern and environmentally friendly power generation technologies, including low-emission diesel generators, natural gas generators, and hybrid solutions, to help mining companies meet regulatory requirements while minimizing their environmental footprint.

Based on report market is divided into three major countries including United States, Canada and Mexico. United States is expected to lead the North America power rental market during the forecast period.

The United States has the largest economy in North America and is among the world's major economies. Its strong economic growth, broad industrial base, and vast infrastructure development create high demand for temporary power solutions in a variety of industries, including construction, manufacturing, utilities, and events. The United States is well-known for its leadership in technological innovation and advances in power generation and distribution. Power rental firms in the United States use cutting-edge technologies like digitalization, IoT, and renewable energy integration to provide innovative and efficient solutions that match the changing needs of clients.

The power rental sector in the United States is particularly mature and well-established when compared to other North American countries. With numerous established players, large service networks, and a diverse portfolio of rental solutions, the United States market enjoys high levels of penetration and adoption across various industries and applications. The United States is vulnerable to a variety of natural disasters, including hurricanes, wildfires, earthquakes, and thunderstorms. As a result, there is an ongoing need for emergency planning and catastrophe response operations, which rely primarily on temporary power solutions offered by rental firms. The frequency and severity of natural disasters in the United States contribute to a steady demand for power rental services. The regulatory structure in the United States, albeit complex, creates a favorable climate for the growth of the power rental business. Regulations governing emissions, safety requirements, and environmental compliance encourage investment in cleaner and more efficient power production technologies, which aligns with the industry's shift toward sustainability and greener practices.

The increased research and development spending, as well as technological collaborations between major market players, will boost the market potential. In order to maintain their market position, the manufacturers are implementing initiatives such as mergers, partnerships, expansions, and acquisitions. Aggreko, for example, was given a contract in December 2018 to provide rental power services for the 2020 Tokyo Paralympic and Olympic games. The market is influenced by major participants across the globe. Major players such as Aggreko, Caterpillar, Cummins, Inc., Atlas Copco, and Kohler Power constitute around one-fourth of the market and the remaining market is dominated by a large number of regional and local players.

Aggreko is established as one of the leading players and operates under different verticals in the power rental industry. The company offers a wide range of generator sets with different power ratings and has a global footprint with around 10,000 MW of power on hire in the year 2020. In December 2018, for instance, Aggreko was awarded a contract for providing rental power services to the 2020 Tokyo Paralympic and Olympic games. The contract is estimated to be worth around US$ 200 Million.

Considered in this report

• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report

• Power Rental market Research Report with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Fuel Type

• Diesel
• Natural Gas
• Others

By Equipments

• Generators
• Transformers
• Load Banks
• Other Equipments

By Power rating

• Below 75 kVA
• 75-375 kVA
• 375-750 kVA
• Above 750 Kva

By Applications

• Base Load
• Standby Power
• Peak Shaving

By End Users

• Mining
• Construction
• Manufacturing
• Utility
• Events
• Oil & Gas
• Others

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases.

After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Power Rental, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.


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