|
|
 |
|
Viewing report
|
|
|
|
Forecasts for Enterprise Mobile Data Services in Europe
Analysys Mason Group, March 2008
'Use of mobile email devices by executives has become the norm as a result of simple interfaces and fixed monthly charges. Mobile network operators can build on this success by offering additional managed services that run on the same devices, as long as they stick with the formula of simplicity and predictable charging'
Margaret Hopkins, Analysys Associate
Forecasts for Enterprise Mobile Data Services in Europe provides a comprehensive overview of the enterprise mobile data market, which has significant growth potential. The report identifies drivers that will make this market take off, and discusses the obstacles that have inhibited it in the past. The report examines the potential market for applications; it evaluates the relative importance of horizontal applications, such as salesforce.com, vertical-sector applications, such as logistics and field-force automation, and the role of machine-to-machine communication using SIM cards.
Retail spend on mobile data services to 2013 is forecast for email, applications and mobile broadband, including spend on services, terminals, equipment and support, covering managed services and systems integration, resulting in over 4000 data points. The data annex shows numbers of individual users and user organisations, and spend in a number of categories, including:
-size of enterprise: large (500+ employees) or SME (0–499 employees)
-country/region: France, Germany, Italy, Spain, Sweden, UK and Western Europe
-email, applications and mobile broadband
-devices
-support, including hosting, integration, maintenance and monitoring
-mobile network services
-ARPU
-spend per organisation.
Forecasts for Enterprise Mobile Data Services in Europe draws on in-depth interviews with prominent players in the market, and on enterprise procurement experience, to answer your key questions:
-What is driving the enterprise data services market?
-Which applications have the most potential for revenue growth?
-How can operators make the most of email and expand its usage?
-Which horizontal applications should be prioritised?
-How can applications be productised for a wider market?
-Which vertical market applications have most potential?
-How important are machine-to-machine communication and GPS?
-How should operators put together a managed applications offering?
-How should operators offer hosted applications?
-Who will be the most valuable partners?
About the authors
Margaret Hopkins started her career in the Post Office Telecommunications Long-Range Planning Department. During her 20-year association with Analysys, she has been lead author on many reports, including Success Factors for Hosted and Managed VoIP in Europe; Fixed–Mobile Convergence in the Enterprise Voice Market; Business Data Services: growth opportunities and forecasts 2007–12; Quadruple-Play Bundling Strategies; Beyond Triple Play: forecasts for broadband value-added services; Developing a Successful Carrier Ethernet Service Portfolio; The Business Case for Carrier Migration to VoIP; Broadband Value-Added Services for SMEs: market strategy and forecasts 2003–2008; and Next-Generation Networks: integrated IP architectures. She holds a degree in engineering from the University of Cambridge and a master’s degree in telecommunications and information systems from the University of Essex.
Andrew Parkin-White (Principal Analyst) has gained a deep understanding of the strategic and operational issues facing the mobile industry during his 17-year career. Formerly at Ovum, where he had been Managing Director of Consulting, Executive Board Director and, prior to that, leader of mobile research and consulting activities, Andrew’s extensive experience of working in senior operations roles for operators and vendors is combined with a first-class research and consultancy background. He has also held managerial roles in strategic planning and marketing with organisations including BT, Marconi and Orange, and was a Principal Consultant at KPMG before moving to Ovum.
Customers who bought this item also bought
Scenarios for Enterprise Mobile Data Services 2006–11
Strategies for Selling More to SMEs: Analysis of demand for broadband managed services and service bundles
Success Factors for Hosted and Managed VoIP in Europe
Enterprise Mobility Strategies in India
Asia Pacific Managed and Hosted Communications Services Market - 2007
The Global Wireless M2M Market – 3rd Edition
Enterprise Mobile Offering - Operator Strategies and Market Outlook
Mobile Broadband in Western Europe
Wireless Broadband Technology Trends Fall 2008
European Hosted IP Telephony and Unified Communications Services Market
|
|
|
|
