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Indian Paints & Coatings Market - Low Consumption Offers Growth Potential

Koncept Analytics, March 2008, Pages: 33

The Indian Paints industry has come a long way since its start in the year 1902, from merely a decorative paints market, strongly influenced by the festivals, to a well diversified market now. The paints market now constitutes decorative as well as industrial paints. The paints market is also more technologically advanced. The industry is raw material intensive, as these constitute a major portion of the total cost of the product.

Low household consumption on paints in India, compared to other developing regions, offers high growth potential of the market. The industry is dominated by the organized sector, which constitutes more than two-thirds of the total market. Asian Paints is the market leader in the organized sector. The other major players are Kansai Nerolac Paints, Berger Paints and ICI.

This report provides a basic understanding of the paints market in India. It discusses the market value, growth rate, technological advancements, market drivers and challenges being faced by the paints market. The report goes on to profile the major players of the industry, describing their strategies.

1. Introduction

Market Definition
History
Value Chain
Distribution Channels

2. Market Size

2.1 Global Market

Market Value
Market Share of Leading Players
Global Coatings Market by Geography

2.2 India

Consumption Trend
Organized Vs Unorganized
Exports of Paints

2.2.1 Market Segments

Decorative Paints
Industrial Paints

3. Market Drivers

3.1 Growing Economy
3.2 Repainting - Change in Consumer Mindset
3.3 Residential and Commercial Construction Demand
3.4 Industrial Growth

4. Key Issues

4.1 Raw Material Intensive
4.2 Cyclical Demand of Decorative Paints
4.3 Environmental Threats

5. Coating Technologies

5.1 Powder Coatings Technology
5.2 In-mold Plastic Coatings
5.3 Smart Coating Technologies
5.4 TiO2 Photocatalytic Paints

6. Competitor Landscape

Leading Paint Companies – Comparative Analysis
Market Share
Organized Market
Decorative Market
Industrial Market

7. Company Profiles

7.1 Asian Paints

Overview
Key Financials
Business Strategies
Increasing Market Share
Backward Integration
Customer-Centric Approach

7.2 Kansai Nerolac Paints

Overview
Key Financials
Business Strategies
Creating Brand Value
Balancing Profitability and Competitiveness
Internal Restructuring
Technology Investments

7.3 Berger Paints

Overview
Key Financials
Business Strategies
Growing through Acquisitions

7.4 ICI India Ltd.

Overview
Key Financials
Business Strategies
Consolidation and Restructuring

List of Tables

Price Range of Decorative Paints
India’s Exports of Paints & Allied Products (2003-06)
India’s Exports of Paints & Allied Products by Country (2003-06)
Investment in Real Estate (2002-11E)
Household Growth (2002-11E)
Demand for Automobile Sector (2006-09E)
Comparative Analysis of Top Players

List of Charts

Paints & Coatings Industry Structure
Key Raw Materials for Paints
Distribution Channels
Global Coatings Market (2005-06)
Global Market - Share of Leading Players (2006)
Global Coatings Market by Geography (2006)
Comparison of Household Spend on Paints by Country
Structure of Paints Market
Market Segments
Growth of Decorative Paints by Value (1999-2010E)
Industrial Paints Market by End-markets (2006)
Growth of Industrial Paints by Value (1999-2010E)
Demand Drivers of Paints Market
Growth Trend in GDP and Paints (1999-2007)
Market Share of Organized Market (2006)
Market Share of Decorative Market (2006)
Market Share of Industrial Market (2006)
Asian Paints - Revenue and Margins Growth (2003-07)
Kansai Nerolac Paints - Revenue and Margins Growth (2003-07)
Berger Paints - Revenue and Margins Growth (2003-07)
ICI India - Revenue and Margins Growth (2003-07)

Asian Paints
Kansai Nerolac Paints
Berger Paints
ICI India Ltd

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