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Baby Personal Care in Morocco to 2011 Product Image

Baby Personal Care in Morocco to 2011

  • Published: February 2008
  • Region: Morocco
  • 103 pages
  • Datamonitor

This databook is a detailed information resource covering all the key data points on Baby Personal Care in Morocco. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

- Contains information on 2 categories: Diapers & Baby Toiletries

- Provides market value, volume, expenditure and consumption data by market, segment and subsegment

- Includes company and brand share data by categories

Highlights of this title

The market for Baby Personal Care in Morocco increased between 2001-2006, growing at an average annual rate of 6.6%.

The leading company in the market in 2006 was Kimberly-Clark Corporation. The second-largest player was Procter & Gamble with Johnson & Johnson in third place.

Key reasons to purchase this title

- Discover the major quantitative trends affecting the Baby Personal Care markets

- Understand consumers consumption and expenditure patterns

- Understand the future direction of the market with reliable historical data and full five year forecasting

Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Baby Personal Care 2
Summary category level - Diapers 3
Summary category level - Baby Toiletries 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 18
Value Analysis, 2001-2006 18
Value Analysis, 2006-2011 19
Value Analysis, US$ 2001-2006 21
Value Analysis, US$ 2006-2011 21
Volume Analysis, 2001-2006 23
Volume Analysis, 2006-2011 24
Company and Brand Share Analysis 27
Distribution Analysis 30
Expenditure & consumption per capita 32
Chapter 4 LEADING COMPANY PROFILES 35
Kimberly-Clark Corporation 35
Procter & Gamble Company, The 37
Chapter 5 CATEGORY ANALYSIS - DIAPERS 39
Value Analysis, 2001-2006 39
Value Analysis, 2006-2011 40
Value Analysis, US$ 2001-2006 42
Value Analysis, US$ 2006-2011 42
Volume Analysis, 2001-2006 44
Volume Analysis, 2006-2011 45
Company and Brand Share Analysis 48
Distribution Analysis 51
Expenditure & consumption per capita 53
Chapter 6 CATEGORY ANALYSIS - BABY TOILETRIES 56
Value Analysis, 2001-2006 56
Value Analysis, 2006-2011 57
Value Analysis, US$ 2001-2006 59
Value Analysis, US$ 2006-2011 60
Volume Analysis, 2001-2006 62
Volume Analysis, 2006-2011 63
Company and Brand Share Analysis 66
Distribution Analysis 68
Expenditure & consumption per capita 70
Chapter 7 COUNTRY COMPARISON 74
Value 74
Volume 79
Market Share 84
Chapter 8 NEW PRODUCT DEVELOPMENT 85
Product launches over time 85
Recent product launches 86
Chapter 9 MOROCCO SOCIOECONOMIC PROFILE 87
Country Overview 87
Key Facts 88
Political Overview 90
Morocco Economic Overview 91
Chapter 10 MOROCCO MACROECONOMIC PROFILE 92
Macroeconomic Indicators 92
Chapter 11 RESEARCH METHODOLOGY 98
Methodology overview 98
Secondary research 99
Market modelling 100
Primary research 101
Data finalisation 101
Ongoing research 102
Chapter 12 APPENDIX 103
Future readings 103
How to contact experts in your industry 103

LIST OF FIGURES
Figure 1: Morocco Baby Personal Care value & value forecast, 2001-2011 (MAD m, nominal prices) 20
Figure 2: Morocco Baby Personal Care category growth comparison, by value, 2001-2011 22
Figure 3: Morocco Baby Personal Care volume & volume forecast, 2001-2011 (Units m) 25
Figure 4: Morocco Baby Personal Care category growth comparison, by volume, 2001-2011 26
Figure 5: Morocco Baby Personal Care company share, by value, 2005-2006 (%) 28
Figure 6: Morocco Baby Personal Care distribution channels, by value, 2005-2006(MAD m, nominal prices) 31
Figure 7: Morocco Diapers value & value forecast, 2001-2011 (MAD m, nominal prices) 41
Figure 8: Morocco Diapers category growth comparison, by value, 2001-2011 43
Figure 9: Morocco Diapers volume & volume forecast, 2001-2011 (Units m) 46
Figure 10: Morocco Diapers category growth comparison, by volume, 2001-2011 47
Figure 11: Morocco Diapers company share, by value, 2005-2006 (%) 49
Figure 12: Morocco Diapers distribution channels, by value, 2005-2006(MAD m, nominal prices) 52
Figure 13: Morocco Baby Toiletries value & value forecast, 2001-2011 (MAD m, nominal prices) 58
Figure 14: Morocco Baby Toiletries category growth comparison, by value, 2001-2011 61
Figure 15: Morocco Baby Toiletries volume & volume forecast, 2001-2011 (Units m) 64
Figure 16: Morocco Baby Toiletries category growth comparison, by volume, 2001-2011 65
Figure 17: Morocco Baby Toiletries distribution channels, by value, 2005-2006(MAD m, nominal prices) 69
Figure 18: Global Baby Personal Care market split (value terms, 2006) - Top 5 countries 75
Figure 19: Global Baby Personal Care market value, 2001 - 2006 (Top 5 countries) 78
Figure 20: Global Baby Personal Care market split (volume terms, 2006) - Top 5 countries 80
Figure 21: Global Baby Personal Care market volume, 2001 - 2006 (Top 5 countries) 83
Figure 22: Map of Morocco 89
Figure 23: Annual data review process 99

LIST OF TABLES
Table 1: Baby Personal Care category definitions 7
Table 2: Baby Personal Care distribution channels 8
Table 3: Morocco Baby Personal Care value, 2001-2006 (MAD m, nominal prices) 18
Table 4: Morocco Baby Personal Care value forecast, 2006-2011 (MAD m, nominal prices) 19
Table 5: Morocco Baby Personal Care value, 2001-2006 (US$ m nominal prices) 21
Table 6: Morocco Baby Personal Care value forecast, 2006-2011 (US$ m nominal prices) 21
Table 7: Morocco Baby Personal Care volume, 2001-2006 (Units m) 23
Table 8: Morocco Baby Personal Care volume forecast, 2006-2011 (Units m) 24
Table 9: Morocco Baby Personal Care brand share, by value, 2005-2006 (%) 27
Table 10: Morocco Baby Personal Care value, by brand 2005-2006 (MAD m nominal prices) 27
Table 11: Morocco Baby Personal Care company share by value, 2005-2006 (%) 29
Table 12: Morocco Baby Personal Care value, by company, 2005-2006 (MAD m nominal prices) 29
Table 13: Morocco Baby Personal Care distribution channels, by value, 2005-2006 (%) 30
Table 14: Morocco Baby Personal Care value, by distribution channel, 2005-2006 (MAD m nominal prices) 30
Table 15: Morocco Baby Personal Care expenditure per capita, 2001-2006 (MAD, nominal prices) 32
Table 16: Morocco Baby Personal Care forecast expenditure per capita, 2006-2011 (MAD, nominal prices) 32
Table 17: Morocco Baby Personal Care expenditure per capita, 2001-2006 (US$ nominal prices) 33
Table 18: Morocco Baby Personal Care forecast expenditure per capita, 2006-2011 (US$ nominal prices) 33
Table 19: Morocco Baby Personal Care consumption per capita, 2001-2006 (Units) 34
Table 20: Morocco Baby Personal Care forecast consumption per capita, 2006-2011 (Units) 34
Table 21: Kimberly-Clark Corporation Key Facts 35
Table 22: Procter & Gamble Company, The Key Facts 37
Table 23: Morocco Diapers value, 2001-2006 (MAD m, nominal prices) 39
Table 24: Morocco Diapers value forecast, 2006-2011 (MAD m, nominal prices) 40
Table 25: Morocco Diapers value, 2001-2006 (US$ m nominal prices) 42
Table 26: Morocco Diapers value forecast, 2006-2011 (US$ m nominal prices) 42
Table 27: Morocco Diapers volume, 2001-2006 (Units m) 44
Table 28: Morocco Diapers volume forecast, 2006-2011 (Units m) 45
Table 29: Morocco Diapers brand share, by value, 2005-2006 (%) 48
Table 30: Morocco Diapers value, by brand 2005-2006 (MAD m nominal prices) 48
Table 31: Morocco Diapers company share by value, 2005-2006 (%) 50
Table 32: Morocco Diapers value, by company, 2005-2006 (MAD m nominal prices) 50
Table 33: Morocco Diapers distribution channels, by value, 2005-2006 (%) 51
Table 34: Morocco Diapers value, by distribution channel, 2005-2006 (MAD m nominal prices) 51
Table 35: Morocco Diapers expenditure per capita, 2001-2006 (MAD, nominal prices) 53
Table 36: Morocco Diapers forecast expenditure per capita, 2006-2011 (MAD, nominal prices) 53
Table 37: Morocco Diapers expenditure per capita, 2001-2006 (US$ nominal prices) 54
Table 38: Morocco Diapers forecast expenditure per capita, 2006-2011 (US$ nominal prices) 54
Table 39: Morocco Diapers consumption per capita, 2001-2006 (Units) 55
Table 40: Morocco Diapers forecast consumption per capita, 2006-2011 (Units) 55
Table 41: Morocco Baby Toiletries value, 2001-2006 (MAD m, nominal prices) 56
Table 42: Morocco Baby Toiletries value forecast, 2006-2011 (MAD m, nominal prices) 57
Table 43: Morocco Baby Toiletries value, 2001-2006 (US$ m nominal prices) 59
Table 44: Morocco Baby Toiletries value forecast, 2006-2011 (US$ m nominal prices) 60
Table 45: Morocco Baby Toiletries volume, 2001-2006 (Units m) 62
Table 46: Morocco Baby Toiletries volume forecast, 2006-2011 (Units m) 63
Table 47: Morocco Baby Toiletries brand share, by value, 2005-2006 (%) 66
Table 48: Morocco Baby Toiletries value, by brand 2005-2006 (MAD m nominal prices) 66
Table 49: Morocco Baby Toiletries company share by value, 2005-2006 (%) 67
Table 50: Morocco Baby Toiletries value, by company, 2005-2006 (MAD m nominal prices) 67
Table 51: Morocco Baby Toiletries distribution channels, by value, 2005-2006 (%) 68
Table 52: Morocco Baby Toiletries value, by distribution channel, 2005-2006 (MAD m nominal prices) 68
Table 53: Morocco Baby Toiletries expenditure per capita, 2001-2006 (MAD, nominal prices) 70
Table 54: Morocco Baby Toiletries forecast expenditure per capita, 2006-2011 (MAD, nominal prices) 71
Table 55: Morocco Baby Toiletries expenditure per capita, 2001-2006 (US$ nominal prices) 72
Table 56: Morocco Baby Toiletries forecast expenditure per capita, 2006-2011 (US$ nominal prices) 72
Table 57: Morocco Baby Toiletries consumption per capita, 2001-2006 (Units) 73
Table 58: Morocco Baby Toiletries forecast consumption per capita, 2006-2011 (Units) 73
Table 59: Global Baby Personal Care market value, 2006 74
Table 60: Global Baby Personal Care market split (value terms (US$ m), 2006) - Top 5 countries 77
Table 61: Global Baby Personal Care market volume, 2006 79
Table 62: Global Baby Personal Care market split (volume terms, 2006) - Top 5 countries 82
Table 63: Leading players - Top 5 countries 84
Table 64: Morocco Baby Personal Care new product launches (reports) and SKUs, by company, 2006 85
Table 65: Morocco Baby Personal Care new product launches (reports), by Package tags or Claims, 2006 85
Table 66: Morocco Baby Personal Care new product launches (reports) 86
Table 67: Morocco Key Facts 88
Table 68: Morocco population, by age group, 2000-2005 (millions) 92
Table 69: Morocco population forecast, by age group, 2005-2010 (millions) 93
Table 70: Morocco population, by gender, 2000-2005 (millions) 93
Table 71: Morocco population forecast, by gender, 2005-2010 (millions) 94
Table 72: Morocco real GDP, 2000-2005 (MAD bn, 2005 prices) 94
Table 73: Morocco real GDP forecast, 2005-2010 (MAD bn, 2005 prices) 94
Table 74: Morocco nominal GDP, 2000-2005 (MAD bn, nominal prices) 95
Table 75: Morocco real GDP, 2000-2005 (US$ bn, 2005 prices) 95
Table 76: Morocco real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 95
Table 77: Morocco consumer price index, 2000-2005 (2000=100) 96
Table 78: Morocco consumer price index, 2005-2010 (2000=100) 96
Table 79: Morocco exchange rate, 2000-2005 97

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