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The Bleisure Travel Market size was estimated at USD 448.81 billion in 2023, USD 492.26 billion in 2024, and is expected to grow at a CAGR of 10.35% to reach USD 894.73 billion by 2030. Speak directly to the analyst to clarify any post sales queries you may have.
Bleisure travel refers to the practice where individuals combine their business trips with leisure activities, extending their stay at a particular destination beyond the tenure of their professional obligations. This emerging trend encapsulates a transformative shift in travel behavior, primarily among professionals seeking to optimize their business trips for personal enjoyment and exploration. Bleisure travel enriches the travel experience by melding work commitments with relaxation and cultural engagement, benefiting local economies and the broader tourism industry.
Global business expansion, the rising trend of merging work with leisure, advancements in travel technology, flexible corporate travel policies, and a growing emphasis on work-life balance drive the market growth. Opportunities lie in the digital overhaul of travel services, AI-driven personalized travel experiences, corporate-travel agency collaborations for tailor-made travel packages, and eco-friendly travel solutions for the environmentally conscious traveler. Nonetheless, balancing work and leisure, navigating unpredictable travel restrictions, ensuring traveler security, alongside the high costs and logistical complexities of planning such trips, present notable challenges. To spearhead growth, innovation and research are directed towards creating integrated travel platforms for effortless planning, exploring new business models benefiting employers and employees, enhancing personalized travel experiences with technology, and promoting sustainable travel practices aligning with corporate social responsibility initiatives.
Regional Insights
In the Americas, bleisure travel is driven by a strong corporate culture that values work-life balance. The proliferation of conventions, conferences, and business expos in cities including New York, Chicago, Las Vegas, Toronto, and Vancouver creates ample opportunities for bleisure activities. The availability of diverse attractions, from natural parks to cultural landmarks, further enhances the appeal for bleisure travelers. The European Union boasts a rich tapestry of cultural and historical destinations. Countries including France, Italy, Germany, and Spain are hotspots for bleisure travel due to their extensive art, history, and gastronomy offerings alongside state-of-the-art business facilities.The ease of travel across EU borders complements the bleisure traveler's desire for diverse experiences within short distances. With its luxurious hospitality and innovative business hubs in cities such as Dubai, Abu Dhabi, and Doha, the Middle East caters to bleisure travelers looking for opulence and unique experiences. In Africa, bleisure travel is still emerging, with countries including South Africa evolving by integrating safari and cultural tours into the business travel itinerary. The Asia Pacific region is experiencing a surge in bleisure travel. China's expansive cities offer historical sites alongside modern business districts. Japan's blend of tradition and technology attracts bleisure travelers, while India's diverse landscapes and cultural heritage provide a rich backdrop for combining business with leisure. The growing economies of these nations also play a significant role in fostering bleisure activities.
Market Trends by Segment
- Tour Type: Growing utilization of group tours providing professionals networking opportunities
- Travel Type: Evolving international bleisure travel offers deeper cultural immersion and the appeal of exotic locales
Industry Insights
- Market Dynamics
- Market Disruption Analysis
- Porter’s Five Forces Analysis
- Value Chain & Critical Path Analysis
- Pricing Analysis
- Technology Analysis
- Patent Analysis
- Trade Analysis
- Regulatory Framework Analysis
- FPNV Positioning Matrix
- Market Share Analysis
- Strategy Analysis and Recommendations
Recent Developments
Emburse Acquires TRIPBAM to Extend Leadership in Business Travel Spend Management
Emburse announced its acquisition of Tripbam to bolster its offerings, with its mission to provide seamless solutions in the business travel sector. Tripbam's innovative platform, known for its hotel rebooking and rate assurance services, coupled with Emburse's comprehensive expense management ecosystem, promises to deliver unparalleled value to customers. This integration is poised to redefine the landscape of corporate travel management, ensuring cost-efficiency and convenience for travelers and corporations alike.Inteletravel Acquisition Links Leisure And Business Travel
InteleTravel acquired the Corporate Travel Alliance to expand its footprint in the burgeoning market of 'bleisure' travel, which blends business with leisure. The acquisition marks a pivotal step for InteleTravel, enabling it to leverage the Corporate Travel Alliance's extensive network and expertise. This strategic decision enhances InteleTravel's service offerings and positions the company to better cater to the evolving needs of today’s travelers, who increasingly seek to incorporate leisure activities into their business trips.Navan Announces Fifth Acquisition with India-Based Tripeur
Navan announced its latest acquisition of the India-based travel-tech company, Tripeur. This pivotal merger marks Navan's fifth acquisition, underscoring its commitment to enhancing and expanding its global footprint in the travel industry. By integrating Tripeur's advanced technological solutions, Navan aims to offer an unprecedented level of service and efficiency, catering to the evolving needs of modern travelers who blend business with leisure. This acquisition signifies a major step forward in Navan's mission to streamline travel management processes, offering individual travelers and corporate clients a seamless, all-encompassing platform for their travel needs.Key Company Profiles
The report delves into recent significant developments in the Bleisure Travel Market, highlighting leading vendors and their innovative profiles. These include Airbnb, Inc., American Express Company, BCD Travel Services B.V., Bleisure Travel Company S.p.A, Booking.com B.V., Carlson Wagonlit Travel, Concur Technologies, Inc., Egencia India Pty. Ltd., Expedia Group, Flight Centre Travel Group, Hilton Honors Worldwide, LLC, MARRIOTT INTERNATIONAL, INC., Navan, Inc., TravelPerk S.L.U., and United Corporate Preferred.This research report offers invaluable insights into various crucial aspects of the Bleisure Travel Market:
- Market Penetration: This section thoroughly overviews the current market landscape, incorporating detailed data from key industry players.
- Market Development: The report examines potential growth prospects in emerging markets and assesses expansion opportunities in mature segments.
- Market Diversification: This includes detailed information on recent product launches, untapped geographic regions, recent industry developments, and strategic investments.
- Competitive Assessment & Intelligence: An in-depth analysis of the competitive landscape is conducted, covering market share, strategic approaches, product range, certifications, regulatory approvals, patent analysis, technology developments, and advancements in the manufacturing capabilities of leading market players.
- Product Development & Innovation: This section offers insights into upcoming technologies, research and development efforts, and notable advancements in product innovation.
Additionally, the report addresses key questions to assist stakeholders in making informed decisions:
- What is the current market size and projected growth?
- Which products, segments, applications, and regions offer promising investment opportunities?
- What are the prevailing technology trends and regulatory frameworks?
- What is the market share and positioning of the leading vendors?
- What revenue sources and strategic opportunities do vendors in the market consider when deciding to enter or exit?
Table of Contents
1. Preface
2. Research Methodology
5. Market Insights
6. Bleisure Travel Market, by Tour Type
7. Bleisure Travel Market, by Travel Type
8. Americas Bleisure Travel Market
9. Asia-Pacific Bleisure Travel Market
10. Europe, Middle East & Africa Bleisure Travel Market
11. Competitive Landscape
12. Competitive Portfolio
List of Figures
List of Tables
Companies Mentioned
- Airbnb, Inc.
- American Express Company
- BCD Travel Services B.V.
- Bleisure Travel Company S.p.A
- Booking.com B.V.
- Carlson Wagonlit Travel
- Concur Technologies, Inc.
- Egencia India Pty. Ltd.
- Expedia Group
- Flight Centre Travel Group
- Hilton Honors Worldwide, LLC
- MARRIOTT INTERNATIONAL, INC.
- Navan, Inc.
- TravelPerk S.L.U.
- United Corporate Preferred
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 182 |
| Published | May 2024 |
| Forecast Period | 2024 - 2030 |
| Estimated Market Value ( USD | $ 492.26 Billion |
| Forecasted Market Value ( USD | $ 894.73 Billion |
| Compound Annual Growth Rate | 10.3% |
| Regions Covered | Global |
| No. of Companies Mentioned | 15 |
