Contents:

OUR VIEW 1 CATALYST 1 SUMMARY 1 SOURCES 1 ANALYSIS 2 Cereal bars in forecourt shops provide busy motorists with a healthy snack on-the-go 2 Service station sales of cereal bars have been growing quicker than sales through convenience stores 2 In the majority of European markets, service station sales of cereal bars are expected to grow at a faster rate than the market average 3 Within the cereal bars category, sports and energy bars, and breakfast replacement bars are forecast to grow at the fastest rates 4 Forecourt retailers should exploit the growing consumer demand for sports and energy bars 5 Ready meals provide forecourt retailers with a good way of providing customers with fresh meal solutions 7 Growth of chilled ready meals sales have been particularly strong in Ukraine and Russia 7 In Russia and Ukraine, growth in service station sales is expected to significantly exceed the market average 8 Fish-based ready meals are expected to experience the fastest growth 9 Providing ready meals in forecourts responds to consumer demand for top-up shopping 10 Forecourt retailers should offer the fastest growing ready meal types 11 Offering spreadable fats in forecourts enables motorists to undertake part of their shopping whilst on-the-go 14 Growth in sales of spreadable fats through service stations has outstripped that of convenience store sales 14 Service station sales of spreadable fats are predicted to continue to grow at the fastest rates in Lithuania and Estonia 15 Within spreadable fats, functional dairy spreads are predicted to grow at the strongest rates 16 Forecourt retailers should take advantage of the wide range of spreadable fats available 17 Forecourt retailers are well placed to benefit from the growth in functional gum sales 19 The growth of gum sales through service stations has been particularly strong in Estonia and Lithuania 19 Gum sales through service stations are predicted to continue to be strongest in the Baltic States 20 The highest growth going forward is forecast to come from the functional chewing gum 21 Chewing gum products contain an increasing number of functional ingredients in Western European markets 22 APPENDIX 25 Definitions 25 Methodology 26 Product selection 27 Further reading 28 Ask the analyst 28 • The Energy & Utilities analyst team can be contacted at asken@datamonitor.com 28 Our consulting 28 Disclaimer 28 List of Figures Figure 1: In 24 of the 29 European markets covered, service station sales of cereal bars have been growing at a quicker rate than convenience store sales 2 Figure 2: In 22 of the 27 European markets covered, sales of cereal bars through service stations are predicted to grow at a faster pace than the market average 3 Figure 3: Across Europe, sales of sports and energy bars, and breakfast replacement bars, are predicted to grow at an annual rate in excess of 12% 4 Figure 4: The Virginias 0% Dietoos bar 5 Figure 5: Novartis Isostar bar 5 Figure 6: The Body Check bar from Friggs 6 Figure 7: In 21 of the 29 European markets covered, sales of chilled ready meals have grown at a greater pace through service stations than convenience stores 7 Figure 8: In Russia and Ukraine, service stations sales of chilled ready meals are expected to grow at a much faster rate than total market sales 8 Figure 9: Across Europe, fish-based ready meals are expected to grow at an average annual rate of 11% between 2006 and 2011 9 Figure 10: Fish-based ready meal from Homyakovskiy Hladokombinat 11 Figure 11: Nautilus Foods range of seafood ready meals 12 Figure 12: Plus Vertriebs Mr Yuan Sushi 13 Figure 13: Forecourt sales of spreadable fats have been particularly strong in Lithuania and Estonia 14 Figure 14: Forecourt sales of spreadable fats are predicted to continue to grow at an average annual rate in excess of 15% 15 Figure 15: At the European level, functional dairy spreads are forecast to grow at an annual rate of 37% 16 Figure 16: Unilever Eestis Delma Extra Margarine 17 Figure 17: Unilevers Bercel Margarine Omega 3 Plus 18 Figure 18: Breeo Foods Dairygold Low Fat Spread 18 Figure 19: In 26 of the 29 European markets covered, sales of gum have grown at a more rapid pace through service stations than convenience stores 19 Figure 20: In Lithuania, service stations sales of gum are expected to grow at 8 percentage points higher than the market average 20 Figure 21: At the European level, functional chewing gum is expected to grow at an average annual rate of 11% between 2006 and 2011 21 Figure 22: Wrigleys chewing gum and model truck 22 Figure 23: Serra Industria Dolciarias Extra Large Bubble 23 Figure 24: Cadburys V-6 dental gum 24 Figure 25: At the European level, functional spreads grew at the quickest rate of all food sub-categories between 2000 and 2006 27

Companies Mentioned

Omega Protein Corporation Unilever Wm. Wrigley Jr. Company