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Printed from http://www.researchandmarkets.com/reports/597576
Wholesale customer survey 2007
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Description: |
The wholesale industry is to be congratulated. The findings of this, our fourth wholesale customer survey, show that wholesale customers say that performance levels are the best theyve seen. However, there are still some important areas for improvement. |
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Contents: |
Table of contents
Overview
Key findings Recommendations for wholesale suppliers
Survey methodology
Format of the wholesale customer survey Wholesale customer segmentation Selection and performance criteria The survey sample
Demand: customer selection criteria
The selection process Overall importance of selection criteria Trends in selection criteria Selection criteria by customer type Geographical trends
Supply: better, but still room for improvement
The wholesale customer experience Performance continues to improve More can be done to improve performance further Performance by customer segment Geographical differences
Making the grade: comparing selection with performance
Overall verdict: good marks but not where it counts most Examining performance where it matters Priorities for action by wholesale customer type
Table of figures
Figure 1 Wholesale customer categorisation Figure 2 Wholesale services used by interviewees Table 1 Importance of criteria in selecting wholesale suppliers Figure 3 Importance of selection criteria across all customer groups Figure 4 Importance of selection criteria by wholesale customer type Table 2 Performance of wholesale suppliers rated by their customers Figure 5 Overall performance rating across all customer groups Figure 6 Supplier performance rating by wholesale customer type Figure 7 Importance of selection criteria versus supplier performance Figure 8 Targeting mobile service provider hot spots Figure 9 Targeting xSPs’ hot spots Figure 10 Targeting infrastructure-based carriers’ hot spots |
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