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An Insight into U.S. Mobile Social Networking Markets

Frost & Sullivan, March 2008, Pages: 62

Social networking within the mobile ecosystem has been one of the most discussed topics during 2007, and represents an additional monetization opportunity for the mobile communication value-chain participants. Frost & Sullivan's insight into the U.S. mobile social networking markets presents the main market trends and thoughts on the market potential of mobile social networking services.

1 INTRODUCTION TO U.S. MOBILE SOCIAL NETWORKING MARKET

- Mobile Social Networking

- - Introduction and Market Definitions
- - Market Segmentation
- - Summary of Findings and Key Conclusions

2 STRATEGIC ANALYSIS OF THE U.S. MOBILE SOCIAL NETWORKING MARKET

- Value Chain Analysis

- - Value Chain for Mobile Social Networking
- - Online Social Communities
- - Mobile Enabling Platform Providers
- - Mobile Operators
- - Mobile Subscribers
- - Mobile Content Providers and Advertising Solution Providers

- Business and Revenue Models

- - Mobile Operators
- - Platform Providers
- - Mobile Social Networking Providers

- Key Market Trends

- - Cross-network Mobile Social Networking Services
- - Combined on-air; web; and Mobile Advertising and Sponsorship and Other New Mobile Advertising Models
- - Mobile Advertising Pricing Trends for Social Networking
- - The Next Wave of Monetization
- - Mobile Gaming and Mobile Social Networking

3 MARKET DYNAMICS FOR THE U.S. MOBILE SOCIAL NETWORKING MARKET

- Market Dynamics

- - Industry Challenges
- - Market Drivers

4 MARKET OPPORTUNITY ANALYSIS

- Market Potential for Mobile Social Networking Services

- -Key Metrics for the U.S. Mobile Social Networking Market

5 U.S. MOBILE OPERATOR'S MOBILE SOCIAL NETWORKING OFFERINGS

- On-deck Mobile Social Networking Services

- - AT&T
- - Verizon Wireless
- - Sprint
- - T-Mobile USA
- - ALLTEL
- - Virgin Mobile USA
- - Boost Mobile
- - Helio

6 KEY INDUSTRY PARTICIPANTS

- Intercasting Corporation

- - Intercasting Corporation Company Profile

- Juice Wireless Inc.

- - Juice Wireless Company Profile

- Exclaim

- - Exclaim Company Profile

- Pulse Entertainment Inc.

- - Pulse Entertainment Company Profile

- Trilibis Mobile Inc.

- - Trilibis Mobile Company Profile

- Frengo Corporation

- - Frengo Company Profile

- IceBreaker Inc.

- - IceBreaker Company Profile

- JnJ Mobile Inc.

- - JnJ Mobile Company Profile

- AT&T
- Verizon Wireless
- Sprint
- T-Mobile USA
- ALLTEL
- Virgin Mobile USA
- Boost Mobile
- Helio
- Intercasting Corporation
- Juice Wireless Inc.
- Exclaim
- Pulse Entertainment Inc.
- Trilibis Mobile Inc.
- Frengo Corporation
- IceBreaker Inc.
- JnJ Mobile Inc.

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An Insight into U.S. Mobile Social Networking Markets

Frost & Sullivan, March 2008, Pages: 62

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