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U.S. CoenzymeQ10 Markets
Frost & Sullivan, March 2008, Pages: 33
This Frost & Sullivan research service titled U.S. CoenzymeQ10 Markets provides revenue and unit shipment forecasts, company profiles, and strategic analysis. In this research, Frost & Sullivan's expert analysts thoroughly examine the U.S. coenzymeQ10 markets in dietary supplement and food and beverage applications.
New Health Benefits to Boost U.S. CoQ10 Market
Participants in the coenzymeQ10 (CoQ10) market are geared up to depart from their traditional focus on its cardiac benefits to highlight the cellular energy and other novel health benefits projected by scientists. Ongoing research has thrown up interesting new health benefits in the areas of eye care, obesity, and fertility. While there is plenty of proof of the benefits of CoQ10, more scientific corroboration could cement it in the consumer mind space. The aging of the U.S. population is also expected to increase demand for CoQ10 supplements as consumers aim for a better quality of life and greater mobility. Another driver for CoQ10 supplements and fortified foods is the rising healthcare costs, which provides an incentive to consumers to opt for functional foods.
Currently, consumer concerns drive both the functional food and beverages and the supplement industries. Increasingly, this makes manufacturers compete on the basis of science. "In order to develop and market a successful product, manufacturers must be able to provide solid scientific evidence of the product’s benefits in the form of clinical trials and other scientific research," notes the analyst of this research. "This helps in securing health claims, which are key factors in the ingredient’s success in functional food and beverages."
Technical Service, Formulation Assistance Are Increasingly Necessary Tools in Developing Markets
At present, the market for this coenzyme is dominated by the supplements sector. Market research has revealed that consumers of enhanced food and beverages are not willing to compromise on taste and flavor. "Users indicated that there have been problems with incorporating CoQ10 into beverages due to its fat-soluble nature," says the analyst. "Therefore, scientists are coming up with new formulations that are not fat-soluble and can be used in the food and beverages sector." Water-soluble CoQ10 is becoming more widely available as manufacturers try to develop a product that can be used in functional beverages. Manufacturers are also offering CoQ10 in matrix or beadlet form, which is easier to incorporate in beverages.
Since manufacturers of functional foods and beverages have a wide range of nutrients to choose from to add to their products, taste and sensory acceptability is very important. Though food and beverage companies choose ingredients based on which they can make strong health claims, they also give equal importance to the organoleptic properties of the ingredients. This is in line with consumer expectations. CoQ10 manufacturers have to invest in research to increase its organoleptic properties.
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Food and beverage
- Dietary supplements
1. Executive Summary of the US CoenzymeQ10 Market
- Introduction to the Industry
- Production/ Extraction
- Challenges
- Market Drivers
- Market Restraints
- Revenue Forecasts
- Market Breakdown - Application Type
2. Introduction
- Introduction to the Industry
-- Introduction
-- Scope of Research
-- Production Methods
-- Value Chain
3. Industry Challenges
- Challenges Influencing the Total Coenzyme Q10 Market
4. Total U.S. CoenzymeQ10 Market
- Market Forecasts
-- Market Drivers
-- Market Restraints
-- Market Engineering Measurement Analysis
-- Unit Shipment and Revenue Forecasts
-- Pricing Analysis and Trends
- Market Breakdown - Application Type
-- Introduction
-- Dietary Supplement Applications
-- Other Applications
- Market Breakdown- Product Type
-- Product Analysis
- Competitive Analysis
-- Competitive Structure
-- Market Share Analysis
5. Database of Key Industry Participants
- Key Industry Participants
-- Examples of Key Industry Participants - Manufacturers and Distributors
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