Confectionery in Turkey to 2011

Datamonitor, February 2008, Pages: 152

This databook is a detailed information resource covering all the key data points on Confectionery in Turkey. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

- Contains information on 4 categories: Cereal bars, Chocolate, Sugar confectionery and Gum

- Provides market value, volume, expenditure and consumption data by market, segment and subsegment

- Includes company and brand share data by categories

Highlights of this title

The market for Confectionery in Turkey increased between 2001-2006, growing at an average annual rate of 2.7%.

The leading company in the market in 2006 was Ulker Group. The second-largest player was Cadbury Schweppes plc with Tayas Gida in third place.

Key reasons to purchase this title

- Discover the major quantitative trends affecting the Confectionery markets

- Understand consumers consumption and expenditure patterns

- Understand the future direction of the market with reliable historical data and full five year forecasting

Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Confectionery 2
Summary category level - Cereal bars 3
Summary category level - Chocolate 4
Summary category level - Sugar confectionery 5
Summary category level - Gum 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 22
Value Analysis, 2001-2006 22
Value Analysis, 2006-2011 23
Value Analysis, US$ 2001-2006 26
Value Analysis, US$ 2006-2011 26
Volume Analysis, 2001-2006 28
Volume Analysis, 2006-2011 29
Company and Brand Share Analysis 32
Distribution Analysis 36
Expenditure & consumption per capita 38
Chapter 4 LEADING COMPANY PROFILES 41
Cadbury Schweppes plc 41
Chapter 5 CATEGORY ANALYSIS - CEREAL BARS 44
Value Analysis, 2001-2006 44
Value Analysis, 2006-2011 45
Value Analysis, US$ 2001-2006 47
Value Analysis, US$ 2006-2011 47
Volume Analysis, 2001-2006 49
Volume Analysis, 2006-2011 50
Company and Brand Share Analysis 53
Distribution Analysis 56
Expenditure & consumption per capita 58
Chapter 6 CATEGORY ANALYSIS - CHOCOLATE 61
Value Analysis, 2001-2006 61
Value Analysis, 2006-2011 62
Value Analysis, US$ 2001-2006 64
Value Analysis, US$ 2006-2011 65
Volume Analysis, 2001-2006 67
Volume Analysis, 2006-2011 69
Company and Brand Share Analysis 72
Distribution Analysis 75
Expenditure & consumption per capita 77
Chapter 7 CATEGORY ANALYSIS - SUGAR CONFECTIONERY 83
Value Analysis, 2001-2006 83
Value Analysis, 2006-2011 85
Value Analysis, US$ 2001-2006 87
Value Analysis, US$ 2006-2011 88
Volume Analysis, 2001-2006 90
Volume Analysis, 2006-2011 92
Company and Brand Share Analysis 95
Distribution Analysis 97
Expenditure & consumption per capita 99
Chapter 8 CATEGORY ANALYSIS - GUM 105
Value Analysis, 2001-2006 105
Value Analysis, 2006-2011 106
Value Analysis, US$ 2001-2006 108
Value Analysis, US$ 2006-2011 109
Volume Analysis, 2001-2006 111
Volume Analysis, 2006-2011 112
Company and Brand Share Analysis 115
Distribution Analysis 118
Expenditure & consumption per capita 120
Chapter 9 COUNTRY COMPARISON 123
Value 123
Volume 128
Market Share 133
Chapter 10 NEW PRODUCT DEVELOPMENT 134
Product launches over time 134
Recent product launches 137
Chapter 11 TURKEY SOCIOECONOMIC PROFILE 138
Country Overview 138
Key Facts 139
Political Overview 140
Turkey Economic Overview 141
Chapter 12 TURKEY MACROECONOMIC PROFILE 142
Macroeconomic Indicators 142
Chapter 13 RESEARCH METHODOLOGY 147
Methodology overview 147
Secondary research 148
Market modelling 149
Primary research 150
Data finalisation 150
Ongoing research 151
Chapter 14 APPENDIX 152
Future readings 152
How to contact experts in your industry 152

LIST OF FIGURES
Figure 1: Turkey Confectionery value & value forecast, 2001-2011 (TRL m, nominal prices) 25
Figure 2: Turkey Confectionery category growth comparison, by value, 2001-2011 27
Figure 3: Turkey Confectionery volume & volume forecast, 2001-2011 (Kg m) 30
Figure 4: Turkey Confectionery category growth comparison, by volume, 2001-2011 31
Figure 5: Turkey Confectionery company share, by value, 2005-2006 (%) 34
Figure 6: Turkey Confectionery distribution channels, by value, 2005-2006(TRL m, nominal prices) 37
Figure 7: Turkey Cereal bars value & value forecast, 2001-2011 (TRL m, nominal prices) 46
Figure 8: Turkey Cereal bars category growth comparison, by value, 2001-2011 48
Figure 9: Turkey Cereal bars volume & volume forecast, 2001-2011 (Kg m) 51
Figure 10: Turkey Cereal bars category growth comparison, by volume, 2001-2011 52
Figure 11: Turkey Cereal bars company share, by value, 2005-2006 (%) 54
Figure 12: Turkey Cereal bars distribution channels, by value, 2005-2006(TRL m, nominal prices) 57
Figure 13: Turkey Chocolate value & value forecast, 2001-2011 (TRL m, nominal prices) 63
Figure 14: Turkey Chocolate category growth comparison, by value, 2001-2011 66
Figure 15: Turkey Chocolate volume & volume forecast, 2001-2011 (Kg m) 70
Figure 16: Turkey Chocolate category growth comparison, by volume, 2001-2011 71
Figure 17: Turkey Chocolate company share, by value, 2005-2006 (%) 73
Figure 18: Turkey Chocolate distribution channels, by value, 2005-2006(TRL m, nominal prices) 76
Figure 19: Turkey Sugar confectionery value & value forecast, 2001-2011 (TRL m, nominal prices) 86
Figure 20: Turkey Sugar confectionery category growth comparison, by value, 2001-2011 89
Figure 21: Turkey Sugar confectionery volume & volume forecast, 2001-2011 (Kg m) 93
Figure 22: Turkey Sugar confectionery category growth comparison, by volume, 2001-2011 94
Figure 23: Turkey Sugar confectionery distribution channels, by value, 2005-2006(TRL m, nominal prices) 98
Figure 24: Turkey Gum value & value forecast, 2001-2011 (TRL m, nominal prices) 107
Figure 25: Turkey Gum category growth comparison, by value, 2001-2011 110
Figure 26: Turkey Gum volume & volume forecast, 2001-2011 (Kg m) 113
Figure 27: Turkey Gum category growth comparison, by volume, 2001-2011 114
Figure 28: Turkey Gum company share, by value, 2005-2006 (%) 116
Figure 29: Turkey Gum distribution channels, by value, 2005-2006(TRL m, nominal prices) 119
Figure 30: Global Confectionery market split (value terms, 2006) - Top 5 countries 124
Figure 31: Global Confectionery market value, 2001 - 2006 (Top 5 countries) 127
Figure 32: Global Confectionery market split (volume terms, 2006) - Top 5 countries 129
Figure 33: Global Confectionery market volume, 2001 - 2006 (Top 5 countries) 132
Figure 34: Map of Turkey 139
Figure 35: Annual data review process 148

LIST OF TABLES
Table 1: Confectionery category definitions 9
Table 2: Confectionery distribution channels 11
Table 3: Turkey Confectionery value, 2001-2006 (TRL m, nominal prices) 22
Table 4: Turkey Confectionery value forecast, 2006-2011 (TRL m, nominal prices) 24
Table 5: Turkey Confectionery value, 2001-2006 (US$ m nominal prices) 26
Table 6: Turkey Confectionery value forecast, 2006-2011 (US$ m nominal prices) 26
Table 7: Turkey Confectionery volume, 2001-2006 (Kg m) 28
Table 8: Turkey Confectionery volume forecast, 2006-2011 (Kg m) 29
Table 9: Turkey Confectionery brand share, by value, 2005-2006 (%) 32
Table 10: Turkey Confectionery value, by brand 2005-2006 (TRL m nominal prices) 33
Table 11: Turkey Confectionery company share by value, 2005-2006 (%) 35
Table 12: Turkey Confectionery value, by company, 2005-2006 (TRL m nominal prices) 35
Table 13: Turkey Confectionery distribution channels, by value, 2005-2006 (%) 36
Table 14: Turkey Confectionery value, by distribution channel, 2005-2006 (TRL m nominal prices) 36
Table 15: Turkey Confectionery expenditure per capita, 2001-2006 (TRL, nominal prices) 38
Table 16: Turkey Confectionery forecast expenditure per capita, 2006-2011 (TRL, nominal prices) 38
Table 17: Turkey Confectionery expenditure per capita, 2001-2006 (US$ nominal prices) 39
Table 18: Turkey Confectionery forecast expenditure per capita, 2006-2011 (US$ nominal prices) 39
Table 19: Turkey Confectionery consumption per capita, 2001-2006 (Kg) 40
Table 20: Turkey Confectionery forecast consumption per capita, 2006-2011 (Kg) 40
Table 21: Cadbury Schweppes plc. Key Facts 41
Table 22: Turkey Cereal bars value, 2001-2006 (TRL m, nominal prices) 44
Table 23: Turkey Cereal bars value forecast, 2006-2011 (TRL m, nominal prices) 45
Table 24: Turkey Cereal bars value, 2001-2006 (US$ m nominal prices) 47
Table 25: Turkey Cereal bars value forecast, 2006-2011 (US$ m nominal prices) 47
Table 26: Turkey Cereal bars volume, 2001-2006 (Kg m) 49
Table 27: Turkey Cereal bars volume forecast, 2006-2011 (Kg m) 50
Table 28: Turkey Cereal bars brand share, by value, 2005-2006 (%) 53
Table 29: Turkey Cereal bars value, by brand 2005-2006 (TRL m nominal prices) 53
Table 30: Turkey Cereal bars company share by value, 2005-2006 (%) 55
Table 31: Turkey Cereal bars value, by company, 2005-2006 (TRL m nominal prices) 55
Table 32: Turkey Cereal bars distribution channels, by value, 2005-2006 (%) 56
Table 33: Turkey Cereal bars value, by distribution channel, 2005-2006 (TRL m nominal prices) 56
Table 34: Turkey Cereal bars expenditure per capita, 2001-2006 (TRL, nominal prices) 58
Table 35: Turkey Cereal bars forecast expenditure per capita, 2006-2011 (TRL, nominal prices) 58
Table 36: Turkey Cereal bars expenditure per capita, 2001-2006 (US$ nominal prices) 59
Table 37: Turkey Cereal bars forecast expenditure per capita, 2006-2011 (US$ nominal prices) 59
Table 38: Turkey Cereal bars consumption per capita, 2001-2006 (Kg) 60
Table 39: Turkey Cereal bars forecast consumption per capita, 2006-2011 (Kg) 60
Table 40: Turkey Chocolate value, 2001-2006 (TRL m, nominal prices) 61
Table 41: Turkey Chocolate value forecast, 2006-2011 (TRL m, nominal prices) 62
Table 42: Turkey Chocolate value, 2001-2006 (US$ m nominal prices) 64
Table 43: Turkey Chocolate value forecast, 2006-2011 (US$ m nominal prices) 65
Table 44: Turkey Chocolate volume, 2001-2006 (Kg m) 68
Table 45: Turkey Chocolate volume forecast, 2006-2011 (Kg m) 69
Table 46: Turkey Chocolate brand share, by value, 2005-2006 (%) 72
Table 47: Turkey Chocolate value, by brand 2005-2006 (TRL m nominal prices) 72
Table 48: Turkey Chocolate company share by value, 2005-2006 (%) 74
Table 49: Turkey Chocolate value, by company, 2005-2006 (TRL m nominal prices) 74
Table 50: Turkey Chocolate distribution channels, by value, 2005-2006 (%) 75
Table 51: Turkey Chocolate value, by distribution channel, 2005-2006 (TRL m nominal prices) 75
Table 52: Turkey Chocolate expenditure per capita, 2001-2006 (TRL, nominal prices) 77
Table 53: Turkey Chocolate forecast expenditure per capita, 2006-2011 (TRL, nominal prices) 78
Table 54: Turkey Chocolate expenditure per capita, 2001-2006 (US$ nominal prices) 79
Table 55: Turkey Chocolate forecast expenditure per capita, 2006-2011 (US$ nominal prices) 80
Table 56: Turkey Chocolate consumption per capita, 2001-2006 (Kg) 81
Table 57: Turkey Chocolate forecast consumption per capita, 2006-2011 (Kg) 82
Table 58: Turkey Sugar confectionery value, 2001-2006 (TRL m, nominal prices) 84
Table 59: Turkey Sugar confectionery value forecast, 2006-2011 (TRL m, nominal prices) 85
Table 60: Turkey Sugar confectionery value, 2001-2006 (US$ m nominal prices) 87
Table 61: Turkey Sugar confectionery value forecast, 2006-2011 (US$ m nominal prices) 88
Table 62: Turkey Sugar confectionery volume, 2001-2006 (Kg m) 91
Table 63: Turkey Sugar confectionery volume forecast, 2006-2011 (Kg m) 92
Table 64: Turkey Sugar confectionery brand share, by value, 2005-2006 (%) 95
Table 65: Turkey Sugar confectionery value, by brand 2005-2006 (TRL m nominal prices) 95
Table 66: Turkey Sugar confectionery company share by value, 2005-2006 (%) 96
Table 67: Turkey Sugar confectionery value, by company, 2005-2006 (TRL m nominal prices) 96
Table 68: Turkey Sugar confectionery distribution channels, by value, 2005-2006 (%) 97
Table 69: Turkey Sugar confectionery value, by distribution channel, 2005-2006 (TRL m nominal prices) 97
Table 70: Turkey Sugar confectionery expenditure per capita, 2001-2006 (TRL, nominal prices) 99
Table 71: Turkey Sugar confectionery forecast expenditure per capita, 2006-2011 (TRL, nominal prices) 100
Table 72: Turkey Sugar confectionery expenditure per capita, 2001-2006 (US$ nominal prices) 101
Table 73: Turkey Sugar confectionery forecast expenditure per capita, 2006-2011 (US$ nominal prices) 102
Table 74: Turkey Sugar confectionery consumption per capita, 2001-2006 (Kg) 103
Table 75: Turkey Sugar confectionery forecast consumption per capita, 2006-2011 (Kg) 104
Table 76: Turkey Gum value, 2001-2006 (TRL m, nominal prices) 105
Table 77: Turkey Gum value forecast, 2006-2011 (TRL m, nominal prices) 106
Table 78: Turkey Gum value, 2001-2006 (US$ m nominal prices) 108
Table 79: Turkey Gum value forecast, 2006-2011 (US$ m nominal prices) 109
Table 80: Turkey Gum volume, 2001-2006 (Kg m) 111
Table 81: Turkey Gum volume forecast, 2006-2011 (Kg m) 112
Table 82: Turkey Gum brand share, by value, 2005-2006 (%) 115
Table 83: Turkey Gum value, by brand 2005-2006 (TRL m nominal prices) 115
Table 84: Turkey Gum company share by value, 2005-2006 (%) 117
Table 85: Turkey Gum value, by company, 2005-2006 (TRL m nominal prices) 117
Table 86: Turkey Gum distribution channels, by value, 2005-2006 (%) 118
Table 87: Turkey Gum value, by distribution channel, 2005-2006 (TRL m nominal prices) 118
Table 88: Turkey Gum expenditure per capita, 2001-2006 (TRL, nominal prices) 120
Table 89: Turkey Gum forecast expenditure per capita, 2006-2011 (TRL, nominal prices) 120
Table 90: Turkey Gum expenditure per capita, 2001-2006 (US$ nominal prices) 121
Table 91: Turkey Gum forecast expenditure per capita, 2006-2011 (US$ nominal prices) 121
Table 92: Turkey Gum consumption per capita, 2001-2006 (Kg) 122
Table 93: Turkey Gum forecast consumption per capita, 2006-2011 (Kg) 122
Table 94: Global Confectionery market value, 2006 123
Table 95: Global Confectionery market split (value terms (US$ m), 2006) - Top 5 countries 126
Table 96: Global Confectionery market volume, 2006 128
Table 97: Global Confectionery market split (volume terms, 2006) - Top 5 countries 131
Table 98: Leading players - Top 5 countries 133
Table 99: Turkey confectionery new product launches (reports) and SKUs, by company (Top 5 companies), 2006 134
Table 100: Turkey confectionery new product launches (reports), by flavor and fragrances (Top 10 flavors), 2006 135
Table 101: Turkey confectionery new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 135
Table 102: Turkey confectionery new product launches (reports), by Package tags or Claims (Top 10 claims), 2006 136
Table 103: Turkey confectionery new product launches (reports) - Recent 5 launches 137
Table 104: Turkey Key Facts 139
Table 105: Turkey population, by age group, 2000-2005 (millions) 142
Table 106: Turkey population forecast, by age group, 2005-2010 (millions) 143
Table 107: Turkey population, by gender, 2000-2005 (millions) 143
Table 108: Turkey population forecast, by gender, 2005-2010 (millions) 144
Table 109: Turkey real GDP, 2000-2005 (TRL bn, 2005 prices) 144
Table 110: Turkey real GDP forecast, 2005-2010 (TRL bn, 2005 prices) 144
Table 111: Turkey nominal GDP, 2000-2005 (TRL bn, nominal prices) 145
Table 112: Turkey real GDP, 2000-2005 (US$ bn, 2005 prices) 145
Table 113: Turkey real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 145
Table 114: Turkey consumer price index, 2000-2005 (2000=100) 146
Table 115: Turkey consumer price index, 2005-2010 (2000=100) 146
Table 116: Turkey exchange rate, 2000-2005 146

- Cadbury Schweppes plc

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