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Internet Television (Part 1) Service Vision
Generator Research Limited, March 2008, Pages: 24
-Future User Experience
-Choice & Web Services
This report is the first in a two-part series about how professional television programming will be delivered over the internet in the future.
In this report we explain what internet television will mean for ordinary users by describing the sort of services that will be possible.
-The report begins by explaining why the internet will transform the television industry and what the market timing might be.
-The report then identifies and explains seven trends that will define how the user experiences internet television. These trends are choice, personalization, syndication, social features, web services, multi-platform distribution and relevant advertising.
-For each of the seven trends the report provides tangible examples of how the user will experience internet television and why this will be radically different to what is possible today.
-See how the television industry is trying to avoid mistakes that have been made by the music industry.
-Benchmark your own vision of the future using this report.
-Identify ways to make your current internet television service better in the short term.
-Learn from what executives in the leading broadcasters are trying to do to make internet television a reality.
-Review your mobile television strategy in light of how the television industry is going about developing an online presence.
-Identify ways in which mobile services and mobile devices could be used to enhance an internet television experience.
-Identify new market opportunities that leverage your existing assets.
-See how online trends are shaping the development of a major new industry.
-Obtain ideas for new products and services.
WHO SHOULD READ THIS REPORT?
-Product management and product marketing.
-Product strategy and marketing strategy.
-Market insight and competitor intelligence.
-Business development and corporate development.
We have spoken to a range of executives in the United Kingdom and the United States who are working in a range of different companies and who are centrally involved in the internet television market.
Who Should Read this Report?
New Competitive Landscape
Improved User Experience
Service Vision: Internet Television
Future User Experience
4. Social Features: Widgets, HTML Embeds
5. Web Services
Analogy: Music Industry
Lesson: Television Industry
Services will enable ‘TV Browsing'
‘Service portals' are giving way to ‘distributed services'
Developer Programmes: Application Programming Interfaces (APIs)
6. Relevant Advertising
7. Multi-platform Distribution