This report is focused on the specific information requirements of vendors that offer hosted and managed messaging services or that are considering providing these services.
Topics to be covered:
-Current demand and forecasts for enterprise adoption of:
-Complete hosted/managed messaging services
- Hosted/managed messaging security (anti-virus, anti-spam, anti-spyware,
email encryption, instant messaging security, etc.) services
-Hosted/managed archiving solutions
The forecast will focus on mid-sized business and enterprise markets.
-Analysis of the market potential for hosted/managed service providers.
-Enterprise IT management preferences and demand for features and functions provided in these services.
-Key objections from prospective customers and how hosted/managed service providers can effectively deal with these objections.
-Drivers that will shape the market for hosted/managed services.
-Enterprises’ price sensitivity and willingness to pay for hosted/managed services.
-A detailed cost comparison of hosted/managed services and internally managed systems for organizations of varying sizes.
-Decision makers’ perceptions of leading hosted/managed service providers.
-Marketing messages that resonate most with mid-sized business and enterprise decision makers, as well as those that are least effective.
-Criteria that prospective hosted/managed messaging customers use to evaluate service providers.
-Contact information for hosted/managed service providers.
-Other topics to be determined by early subscribers to the report.