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Cogent Syndicated Genomics Attitudes & Trends: 2006
Cogent Research, December 2006, Pages: 92
Syndicated Genomics Attitudes & Trends: Consumer
What is CGAT™?
Cogent Genetic Attitudes & Trends (CGAT™) is an annual survey of Americans’ attitudes toward using genetic information for health optimization. By exploring and tracking Americans’ awareness, acceptance, and preferences of the emerging science of genomics, CGAT™ provides organizations with the intelligence necessary to develop and market lucrative products and services, as well as stay abreast of new opportunities and barriers in the genomics marketplace.
Market intelligence to support the development of successful products & services in the emerging genomics marketplace.
With the explosion of genetic information, there are an infinite number of products and services that can be developed and marketed, but little intelligence on which ones offer profitable business opportunities. Layered on top of this are a number of mitigating factors ranging from ethical dilemmas to regulatory issues that cloud the landscape. CGAT™ offers organizations the direction necessary to differentiate from the competition and capitalize on both internal areas of expertise and external market driven opportunities.
- Measure awareness, interest, and preferences
- Identify opportunity segments based upon psychographic attributes
- Track attitudinal, psychographic & behavioral changes
- Web Survey
- 1,000 Americans, age 18 and older
- Representative sampling of US adult population
- 205 questions
- Pet genomics
Understanding the Opportunity
- Awareness of the role of genes in overall health
- Awareness of and favorability toward genomics
- Specific health issues to be addressed
- Specific genomic benefits sought
Identifying Catalysts and Barriers
- Perceived major benefits of genomics
- Perceived major drawbacks of genomics
- Specific concerns regarding genetic information and its uses
Maximizing Product Design
- Preferences for testing (location, sampling method, etc.)
- Preferences for product format and attributes
- Preferences for delivery and storage of information
Developing Effective Communications
- Desired role of the government and physician in genomics
- Credibility of information sources regarding genomics
- Appropriate and appealing terminology for genomics
OBJECTIVES & METHODOLOGY
DETAILED RESEARCH FINDINGS
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