- Medical device vendors’ exploitation of Health 2.0 based services.
- The robustness of an ageing population as a market driver.
- Healthcare technology market as a safe harbour in a recession.
- Wireless in the fitness and wellbeing market.
- Profiles of 24 vendors active in the wireless healthcare market.
This report is published at a critical time for the medical device industry. During the last five years US and European healthcare providers have been modernising their core IT infrastructure. Many have been developing and deploying applications such as electronic patient records (EPR) that will store and analyse data collected from mobile and wireless medical devices. However, during this period projects involving the use of the wireless devices themselves have been starved of funding.
With the deployment of EPR we are likely to see a renewed focus of applications that reside at the edge of the healthcare network at a time when a new healthcare market, based on EPR systems hosted by companies such as Google and Microsoft, is opening up for medical device vendors.
A downturn in the global economy will impact on all sectors of the economy, including healthcare. However, there will now be increased pressure on healthcare providers to automate elements of the care process in order to yield the level of cost savings realised by the retail and service sectors. This report also examines how some consumer electronics companies have already started to use the healthcare as a safe harbour during a downturn in the market for their traditional products.
Wireless Healthcare 2008 provides an overview of the mobile and wireless ehealth market and examines how vendors are meeting the challenges posed by an industry that is attempting to co-opt a new and highly disruptive business model.
Who should purchase this report:
- Medical device vendors.
- Wireless technology vendors.
- eHealth and healthcare providers.
- Decision makers in the healthcare sector.
- Investors in the healthcare IT sector.
- Mobile operators.
- Other organisations active in healthcare IT deployment.
* The 2004 Wireless Healtchare Report is supplied free with this 2008 version*
1 The New eHealth Model
1.2 The Existing Model
1.3 Key Concepts
1.3.2 The Disruptive Model
1.3.3 The Compromised Model
1.3.4 The Pharma Based Healthcare Model
1.3.5 Marketing Healthcare
1.4 Innovation Timeline
1.4.1 The eHealth Model Today
1.4.2 How the Model will Evolve
1.4.3 The Ultimate eHealth Model
1.5 Revenue Models
1.5.1 Device Sales
1.5.3 Healthcare Payer Funded
1.5.4 Other Revenue Models
1.6 The eHealth Vendor’s Checklist
1.6.1 Is your Business Model Disruptive?
1.6.2 Is your Revenue Model Secure?
1.7 The Four Billion Dollar Market
2 Wireless eHealth Platforms
2.1 Introduction – Why a Platform?
2.2 The Evolving eHealth Market
2.2.1 The Incumbents Apply the Brakes
2.2.2 Circles of Care
2.2.3 Mobilising Healthcare
2.3. What is an eHealth Platform?
2.3.1 Basic Components
The User Interface
Figure 1 The User Interface
Back Office Support
Figure 2 Communications and Back Office Support
2.3.2 What does it do for the NextGen Healthcare Provider?
2.3.3 Where does it fit in the Healthcare IT Market?
2.4. Examples of eHealth Platforms
2.4.1 QConnect and LifeComm
2.4.4 Sensium and Oracle HTB
2.5. Market Projections
3 Wireless Based Remote Monitoring and Diagnostics
3.1 The Current eHealth Model
3.1.1 Limitations of the Current Model
3.1.3 Data Pipes
3.1.4 Automated Response and Diagnostics
3.2 A Typical eHealth Service
3.2.1 Working within Limits
Limit the Range of Diagnostic Tests
Employ Simple Communications Platforms
Build Own Patient Record Systems
Adopt Call Centre Based Model
Partner with Health Insurers
3.2.2 The Absence of Disruption
Working in a Heavily Regulated Market
Limitation of Call Centre Based Models
3.3 eHealth as a Disruptive Process
3.4 Boots eHealth – a Missed Opportunity?
3.5 A New Model and New Challenges
3.5.1 Taming the Device Market
3.5.2 Improving Data Transport
3.5.3 Deploying Electronic Patient Records
3.5.4 Moving Beyond the Call Centre
3.5.5 Bringing Remote Diagnosis to the Market
3.6 Epidemic Monitoring and Control
4 Telecare for the Elderley
4.1 Introduction – a Maturing Market
4.2 Ageing in Place
4.3 The European and US Markets
4.4 The Impact of Health 2.0
4.4.1 What is Health 2.0?
4.4.2 The Adoption of Health 2.0 by Ageing Consumers
4.4.3 The Impact of Health 2.0 on Incumbent Healthcare Providers
4.5 Blood Glucose Monitoring Case Study
4.5.2 Rational for Using the Device
4.5.3 Home Monitoring in Practice
4.5.4 Where to Next?
4.6 Changing Expectations of the Elderly
4.7 Market Evolution
4.8 How Vendors are Adapting
4.8.1 Tunstall – on Both Sides of the Fence
4.8.2 Docobo – Catching them Young
4.8.3 Caregiver Technology – New Kids on the Block
4.8.4 Vendors and Health 2.0
5 eHealth and Consumer Electronics
5.1 Introduction – The Accidental eHealth Provider
5.2 The Supporting Science
5.3 The Basic Model
5.3.3 Mental Agility
5.4 Routes to Market
5.4.1 Device Certification and Approval
5.4.2 Compliance and Effectiveness
5.5 Assessing the Market
5.5.1 Consumer Motivation
Youth and Exercise
Gender and Socio-Economic Grouping
5.5.2 Vendor Motivation
5.5.3 Market Size, Growth and Timing
5.6 Marketing Strategies
5.6.1 Lessons from the Online Dieting Market
5.6.2 Choosing a Healthcare Partner
5.6.3 Vertical and Niche Markets
Healthcare is Just a (Computer) Game
The Young and Fit
5.6.4 Extending the Preventative Healthcare Model
5.6.5 Barriers to Market Growth
Lack of User Commitment
Lack of Healthcare Provider Commitment
Lack of Communication Technology
5.7 Incumbent Healthcare Providers
5.7.1 Global ECG Monitoring Services
6 Wireless Based Disease Monitoring
6.1 Introduction – Achieving Global Reach
6.2 Three Diseases and Psychosomatics
6.2.1 Managing Diseases Managing Aids
6.2.2 Managing Psychosomatics
6.3 Two Approaches to Deployment
6.3.1 The Top Down Approach
The Top Down Approach and the Healthcare Organisation
The Top Down Approach and the IT Vendor
6.3.2 The Bottom Up Approach (‘Google Health’)
6.4 The Technology
6.4.1 The Network – Multiple Roles for Wireless
6.4.2 Intelligence at the Core
Top Down Deployments
Bottom Up Deployments
6.4.3 Middleware as the Middle Ground
6.5 The Market
6.5.1 Market Drivers
Yahoo and Google
Oracle and Microsoft
The Pharmacuetical Sector
6.5.2 Market Inhibitors
6.6 Implications for Wireless Device Vendors
6.6.1 Choosing a Development Partner
6.6.3 The ‘Googleisation’ of Healthcare
6.6.4 Funding Services
7 Vendor Profiles
7.8 Caregiver Technology
7.9 AMD Telehealth
7.10 Card Guard
7.12 Broomwell HealthWatch
7.16 Polar Electro
7.21 Tplus Medical
Appendix A – Data and Resources
Now we are beginning to see some core healthcare IT infrastructure applications rolled out and once again attention is turning towards devices and services that can lower the cost of care and increase efficiency at the edge of healthcare networks. However, we are also seeing the emergence of alternatives to the incumbent healthcare provider’s electronic patient record systems. Large IT vendors such as Google and Microsoft are developing hosted electronic patient record systems that leverage the position health based search has gained in the market for online services. While Health 2.0, of which hosted patient records is a key component, is still poorly defined it does challenge the business model of the incumbent healthcare provider. Just as health based search impacted on the relationship between the patient and the GP, so Health 2.0 has the potential to change the way the patient manages their relationship with hospital staff. Some wireless healthcare device developers have been quick to pick up on this trend and are already seeking ways for their products to exploit Health 2.0 based services.
We are also seeing consumer electronics companies taking a keener interest in the wireless healthcare market. Vendors are coming to regard the healthcare market, which in part is supported by public rather than consumer spending, as a safe haven as their traditional markets come under pressure due to adverse economic conditions.
At the same time an economic downturn may impact on the patient’s ability to pay for advanced services, and in some cases preventative healthcare could start to be regarded as a luxury that healthcare providers cannot afford. As we suggested in our Wireless Healthcare 2004 report, a key market driver – an ageing population – may also be tested if the savings of senior citizens are adversely effected by a prolonged period of financial turmoil. Conversely, a prolonged economic downturn will force healthcare providers to implement the type of IT services that have reduced the cost base and increased the efficiency of organisations in other sectors of the economy – such as retailing and financial services.
In this report we examine the key issues facing healthcare providers and IT vendors who are planning to deploy the next generation of wireless and online healthcare services, and some of the companies who are already active in the wireless healthcare market.