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Computer Software and Services in Austria: A Strategic Reference, 2007 - Product Image

Computer Software and Services in Austria: A Strategic Reference, 2007

  • Published: July 2007
  • Region: Austria
  • 174 pages
  • ICON Group International

How to Strategically Evaluate Austria

Perhaps the most efficient way of evaluating Austria is to consider key dimensions which themselves are composites of multiple factors. Composite portfolio approaches have long been used by strategic planners. The biggest challenge in this approach is to choose the appropriate factors that are the most relevant to international planning. The two measures of greatest relevance to computer software and services are “latent demand” and “market accessibility”. The figure below summarizes the key dimensions and recommendations of such an approach. Using these two composites, one can prioritize all countries of the world. Countries of high latent demand and high relative accessibility (e.g. easier entry for one firm compared to other firms) are given highest priority. The figure below shows two different scenarios. Accessibility is defined as a firm’s ease of entering or supplying from or to a market (the “supply side”), and latent demand is an indicator of the potential in serving from or to the market (the “demand side”).
Framework for Prioritizing Countries

Demand/Market READ MORE >

1 INTRODUCTION & METHODOLOGY 1
1.1 What Does This Report Cover? 1
1.2 How to Strategically Evaluate Austria 1
1.3 Latent Demand and Accessibility in Austria 3
2 COMPUTER SOFTWARE AND SERVICES IN AUSTRIA 5
2.1 Latent Demand and Accessibility: Background 5
2.2 Latent Demand: Market Composition 5
2.3 Latent Demand: Statistical Profile 5
2.4 Market Trends 6
2.4.1 Software 6
2.4.2 IT Services 6
2.5 Latent Demand: Leading Segments 6
2.5.1 Mergers and Acquisitions 7
2.5.2 Government Driving IT Services 7
2.5.3 Paradigm Shift in Outsourcing Market 7
2.5.4 Security Software and Services 8
2.5.5 Security and Vulnerability Management 9
2.5.6 Mobility and Security 9
2.6 Accessibility: The Structure of Competition 10
2.7 Accessibility: Key Factors 10
2.8 Accessibility: Market Entry 11
2.9 Key Contacts 12
2.9.1 IT Sector 12
2.9.2 Trade Event 13
2.9.3 Austrian Publishers and Media Firms 14
3 FINANCIAL INDICATORS: PREPACKAGED SOFTWARE 15
3.1 Overview 15
3.1.1 Financial Returns and Gaps in Austria 16
3.1.2 Labor Productivity Gaps in Austria 19
3.1.3 Limitations and Extensions 19
3.2 Financial Returns in Austria: Asset Structure Ratios 20
3.2.1 Overview 20
3.2.2 Assets - Definitions of Terms 20
3.2.3 Asset Structure: Outlook 21
3.2.4 Large Variances: Assets 22
3.2.5 Key Percentiles and Rankings 25
3.3 Financial Returns in Austria: Liability Structure Ratios 38
3.3.1 Overview 38
3.3.2 Liabilities and Equity - Definitions of Terms 38
3.3.3 Liability Structure: Outlook 40
3.3.4 Large Variances: Liabilities 41
3.3.5 Key Percentiles and Rankings 44
3.4 Financial Returns in Austria: Income Structure Ratios 55
3.4.1 Overview 55
3.4.2 Income Statements - Definitions of Terms 55
3.4.3 Income Structure: Outlook 57
3.4.4 Large Variances: Income 58
3.4.5 Key Percentiles and Rankings 61
3.5 Financial Returns in Austria: Profitability Ratios 70
3.5.1 Overview 70
3.5.2 Ratios - Definitions of Terms 70
3.5.3 Ratio Structure: Outlook 72
3.5.4 Large Variances: Ratios 73
3.5.5 Key Percentiles and Rankings 76
3.6 Productivity in Austria: Asset-Labor Ratios 89
3.6.1 Overview 89
3.6.2 Asset to Labor: Outlook 89
3.6.3 Asset to Labor: International Gaps 90
3.6.4 Key Percentiles and Rankings 93
3.7 Productivity in Austria: Liability-Labor Ratios 106
3.7.1 Overview 106
3.7.2 Liability to Labor: Outlook 106
3.7.3 Liability and Equity to Labor: International Gaps 107
3.7.4 Key Percentiles and Rankings 110
3.8 Productivity in Austria: Income-Labor Ratios 121
3.8.1 Overview 121
3.8.2 Income to Labor: Outlook 121
3.8.3 Income to Labor: Gaps 122
3.8.4 Key Percentiles and Rankings 125
4 MACRO-ACCESSIBILITY IN AUSTRIA 134
4.1 Executive Summary 134
4.2 Economic Fundamentals and Dynamics 135
4.2.1 Infrastructure Development 135
4.3 Political Risks 136
4.3.1 Economic Relationship with the United States 136
4.3.2 Major Political Issues Affecting Business Climate 136
4.3.3 Civil Society 136
4.3.4 The Political System 137
4.4 Marketing Strategies 137
4.4.1 Distribution Channel Options 137
4.4.2 Pricing Issues 138
4.4.3 Retail Trends 138
4.4.4 Agents and Distributors 139
4.4.5 Franchising Activities 139
4.4.6 Joint Ventures and Licensing 140
4.4.7 Creating a Sales Office 140
4.4.8 Selling Strategies 140
4.4.9 Advertising and Trade Promotion 141
4.4.10 Pricing Issues 142
4.4.11 Public Sector Marketing 142
4.4.12 Intellectual Property Risks 142
4.4.13 Hiring Local Counsel 143
4.5 Import and Export Regulation Risks 143
4.5.1 Customs Regulations and Tariff Rates 143
4.5.2 Non-Tariff Trade Barriers 143
4.5.3 Import Tariffs 144
4.5.4 Import License Requirements 144
4.5.5 Entering Temporary Imports 144
4.5.6 Additional Trade Issues 145
4.5.7 Labeling Issues 145
4.5.8 Restrictions on Imports 145
4.5.9 Warranty and Non-Warranty Repairs 146
4.5.10 Controls on Exports 146
4.5.11 Local Standards 146
4.5.12 Free Trade Zone Options 149
4.5.13 Membership in Free Trade Agreements 149
4.5.14 Customs Contact Information 149
4.6 Investment Climate 150
4.6.1 Openness to Foreign Investment 150
4.6.2 Conversion and Transfer Policies 152
4.6.3 Expropriation and Compensation 152
4.6.4 Dispute Settlement 152
4.6.5 Performance Requirements and Incentives 152
4.6.6 Right to Private Ownership and Establishment 153
4.6.7 Protection of Property Rights 153
4.7 Transparency of the Regulatory System 154
4.7.1 Efficient Capital Markets and Portfolio Investment 154
4.7.2 Political Violence 155
4.7.3 Corruption 155
4.7.4 Bilateral Investment Agreements 155
4.7.5 OPIC and Other Investment Insurance 155
4.7.6 Labor 155
4.7.7 Free Trade Zone Options 157
4.8 Trade and Project Financing 157
4.8.1 The Banking System 157
4.8.2 Foreign Exchange Control Risks 157
4.8.3 General Financing Availability 157
4.8.4 Financing Export Strategies 157
4.8.5 Project Financing Options 157
4.8.6 Banks with Correspondent U.S. Banking Arrangements 158
4.9 Travel Risks 158
4.9.1 Local Business Practices 158
4.9.2 Travel Issues 159
4.9.3 Local Holidays 159
4.9.4 Transportation 159
4.9.5 Country Data 160
4.10 Key Contacts 160
4.10.1 Austrian Government Agencies 160
4.10.2 Austrian Trade Associations and Chambers of Commerce 161
4.10.3 Austrian Commercial Banks 162
4.10.4 Washington-Based U.S. Government Contacts 163
5 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 165
5.1 Disclaimers & Safe Harbor 165
5.2 Icon Group International, Inc. User Agreement Provisions 166

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