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Computer Software and Services in Colombia: A Strategic Reference, 2007 - Product Image

Computer Software and Services in Colombia: A Strategic Reference, 2007

  • Published: July 2007
  • Region: Colombia
  • 234 pages
  • ICON Group International

How to Strategically Evaluate Colombia

Perhaps the most efficient way of evaluating Colombia is to consider key dimensions which themselves are composites of multiple factors. Composite portfolio approaches have long been used by strategic planners. The biggest challenge in this approach is to choose the appropriate factors that are the most relevant to international planning. The two measures of greatest relevance to computer software and services are “latent demand” and “market accessibility”. The figure below summarizes the key dimensions and recommendations of such an approach. Using these two composites, one can prioritize all countries of the world. Countries of high latent demand and high relative accessibility (e.g. easier entry for one firm compared to other firms) are given highest priority. The figure below shows two different scenarios. Accessibility is defined as a firm’s ease of entering or supplying from or to a market (the “supply side”), and latent demand is an indicator of the potential in serving from or to the market (the “demand side”).
Framework for Prioritizing Countries

Demand/Market READ MORE >

1 INTRODUCTION & METHODOLOGY 1
1.1 What Does This Report Cover? 1
1.2 How to Strategically Evaluate Colombia 1
1.3 Latent Demand and Accessibility in Colombia 3
2 COMPUTER SOFTWARE AND SERVICES IN COLOMBIA 5
2.1 Latent Demand and Accessibility: Background 5
2.2 Latent Demand: Market Composition 6
2.3 Market Trends 7
2.4 Imports and Exports 8
2.5 Accessibility: The Structure of Competition 9
2.5.1 Key Players 9
2.5.2 End Users 10
2.5.3 Best Prospects 11
2.6 Accessibility: Market Access 12
2.7 Key Contacts 14
3 FINANCIAL INDICATORS: PREPACKAGED SOFTWARE 17
3.1 Overview 17
3.1.1 Financial Returns and Gaps in Colombia 18
3.1.2 Labor Productivity Gaps in Colombia 20
3.1.3 Limitations and Extensions 21
3.2 Financial Returns in Colombia: Asset Structure Ratios 22
3.2.1 Overview 22
3.2.2 Assets - Definitions of Terms 22
3.2.3 Asset Structure: Outlook 25
3.2.4 Large Variances: Assets 26
3.2.5 Key Percentiles and Rankings 29
3.3 Financial Returns in Colombia: Liability Structure Ratios 44
3.3.1 Overview 44
3.3.2 Liabilities and Equity - Definitions of Terms 44
3.3.3 Liability Structure: Outlook 46
3.3.4 Large Variances: Liabilities 47
3.3.5 Key Percentiles and Rankings 50
3.4 Financial Returns in Colombia: Income Structure Ratios 63
3.4.1 Overview 63
3.4.2 Income Statements - Definitions of Terms 63
3.4.3 Income Structure: Outlook 65
3.4.4 Large Variances: Income 66
3.4.5 Key Percentiles and Rankings 69
3.5 Financial Returns in Colombia: Profitability Ratios 82
3.5.1 Overview 82
3.5.2 Ratios - Definitions of Terms 82
3.5.3 Ratio Structure: Outlook 84
3.5.4 Large Variances: Ratios 85
3.5.5 Key Percentiles and Rankings 88
3.6 Productivity in Colombia: Asset-Labor Ratios 103
3.6.1 Overview 103
3.6.2 Asset to Labor: Outlook 104
3.6.3 Asset to Labor: International Gaps 105
3.6.4 Key Percentiles and Rankings 108
3.7 Productivity in Colombia: Liability-Labor Ratios 123
3.7.1 Overview 123
3.7.2 Liability to Labor: Outlook 124
3.7.3 Liability and Equity to Labor: International Gaps 125
3.7.4 Key Percentiles and Rankings 128
3.8 Productivity in Colombia: Income-Labor Ratios 141
3.8.1 Overview 141
3.8.2 Income to Labor: Outlook 142
3.8.3 Income to Labor: Gaps 143
3.8.4 Key Percentiles and Rankings 146
4 MACRO-ACCESSIBILITY IN COLOMBIA 159
4.1 Executive Summary 159
4.1.1 Good Business Opportunities for American Companies 159
4.1.2 Colombian Market Shows Solid Growth and Strong Potential 159
4.1.3 Economic Indicators 160
4.2 Economic Fundamentals and Dynamics 161
4.2.1 Government Intervention Risks 161
4.2.2 Infrastructure Development 162
4.3 Political Risks 162
4.3.1 Politics and the Business Environment 162
4.3.2 Trade Policy and Promotion 163
4.3.3 Counternarcotics 163
4.3.4 Human Rights 164
4.3.5 The Political System 164
4.4 Marketing Strategies 164
4.4.1 Distribution Channel Options 164
4.4.2 Agents and Distributors 165
4.4.3 Direct Marketing Options 166
4.4.4 Franchising Activities 167
4.4.5 E-Commerce 167
4.4.6 Joint Ventures and Licensing Options 168
4.4.7 Creating a Sales Office 168
4.4.8 Selling Strategies 169
4.4.9 Advertising and Trade Promotion 169
4.4.10 Pricing Issues 170
4.4.11 Public Sector Marketing 172
4.4.12 Hiring Local Counsel 173
4.5 Import and Export Regulation Risks 173
4.5.1 Trade Barrier Risks 173
4.5.2 Import Taxes 174
4.5.3 Non-Tariff Barriers 174
4.5.4 Licenses Required for Imports 176
4.5.5 Controls on Exports 176
4.5.6 Documentation Required For Trade 177
4.5.7 Entering Temporary Imports 178
4.5.8 Labeling Issues 179
4.5.9 Restrictions on Imports 179
4.5.10 Local Standards 179
4.5.11 Free Trade Zone Options 181
4.6 Investment Climate 182
4.6.1 Openness to Foreign Investment 182
4.6.2 Conversion and Transfer Policies 184
4.6.3 Expropriation and Compensation 185
4.6.4 Dispute Settlement 185
4.6.5 Political Violence 185
4.6.6 Performance Requirements and Incentives 186
4.6.7 Right to Private Ownership and Establishment 187
4.6.8 Protection of Property Rights 188
4.6.9 The Regulatory System 190
4.6.10 Bilateral Investment Agreements 190
4.7 OPIC and Other Investment Insurance 191
4.7.1 Labor 191
4.7.2 Free Trade Zones and Free Ports 191
4.7.3 Capital Outflow Policy 192
4.7.4 Capital Market Risks 192
4.8 Trade and Project Financing 193
4.8.1 The Banking System 193
4.8.2 Foreign Exchange Control Risks 195
4.8.3 General Financing Availability 196
4.8.4 Financing Export Strategies 196
4.8.5 Availability of GSM Credit Guarantees, Loan Guarantees, Insurance, and Project Financing 197
4.8.6 Banks with Correspondent Banking Arrangements 199
4.8.7 Contact Information for Locally Based MDB and Other IFI Offices 201
4.9 Travel Risks 203
4.9.1 Local Business Practices 203
4.9.2 Travel Issues 203
4.9.3 Infrastructure for Conducting Business 205
4.9.4 Country Data 208
4.10 Key Contacts 208
4.10.1 Colombian Government Offices Related to Key Sectors 208
4.10.2 Chambers of Commerce and CEA 211
4.10.3 General Industry and Trade Associations 213
4.10.4 Other Associations by Special Economic/Industrial Activity 214
4.10.5 Market Research Firms 222
4.10.6 Multilateral Financing 223
5 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 225
5.1 Disclaimers & Safe Harbor 225
5.2 Icon Group International, Inc. User Agreement Provisions 226

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