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Paints and Coatings in France: A Strategic Reference, 2006 - Product Image

Paints and Coatings in France: A Strategic Reference, 2006

  • Published: July 2007
  • Region: France
  • 260 pages
  • ICON Group International

How to Strategically Evaluate France

Perhaps the most efficient way of evaluating France is to consider key dimensions which themselves are composites of multiple factors. Composite portfolio approaches have long been used by strategic planners. The biggest challenge in this approach is to choose the appropriate factors that are the most relevant to international planning. The two measures of greatest relevance to paints and coatings are “latent demand” and “market accessibility”. The figure below summarizes the key dimensions and recommendations of such an approach. Using these two composites, one can prioritize all countries of the world. Countries of high latent demand and high relative accessibility (e.g. easier entry for one firm compared to other firms) are given highest priority. The figure below shows two different scenarios. Accessibility is defined as a firm’s ease of entering or supplying from or to a market (the “supply side”), and latent demand is an indicator of the potential in serving from or to the market (the “demand side”).
Framework for Prioritizing Countries

Demand/Market Potential Driven READ MORE >

1 INTRODUCTION & METHODOLOGY 1
1.1 What Does This Report Cover? 1
1.2 How to Strategically Evaluate France 1
1.3 Latent Demand and Accessibility in France 3
2 PAINTS AND COATINGS IN FRANCE 5
2.1 Latent Demand and Accessibility: Background 5
2.2 Latent Demand: Aspects of Interest 5
2.2.1 Market Trends 6
2.2.2 International Trade 6
2.2.3 Target Buyers 7
2.3 Accessibility: Key Factors 7
2.4 Key Contacts 8
2.4.1 Industry Associations 8
2.4.2 Industry Publications 8
2.4.3 Industry/Trade Directory 9
2.4.4 Trade Shows/Events 9
3 FINANCIAL INDICATORS: PAINTS, VARNISHES, LACQUERS, ENAMELS AND ALLIED PRODUCTS MANUFACTURING 10
3.1 Overview 10
3.1.1 Financial Returns and Gaps in France 11
3.1.2 Labor Productivity Gaps in France 14
3.1.3 Limitations and Extensions 14
3.2 Financial Returns in France: Asset Structure Ratios 15
3.2.1 Overview 15
3.2.2 Assets - Definitions of Terms 15
3.2.3 Asset Structure: Outlook 18
3.2.4 Large Variances: Assets 19
3.2.5 Key Percentiles and Rankings 22
3.3 Financial Returns in France: Liability Structure Ratios 37
3.3.1 Overview 37
3.3.2 Liabilities and Equity - Definitions of Terms 37
3.3.3 Liability Structure: Outlook 39
3.3.4 Large Variances: Liabilities 40
3.3.5 Key Percentiles and Rankings 43
3.4 Financial Returns in France: Income Structure Ratios 56
3.4.1 Overview 56
3.4.2 Income Statements - Definitions of Terms 56
3.4.3 Income Structure: Outlook 59
3.4.4 Large Variances: Income 60
3.4.5 Key Percentiles and Rankings 63
3.5 Financial Returns in France: Profitability Ratios 78
3.5.1 Overview 78
3.5.2 Ratios - Definitions of Terms 78
3.5.3 Ratio Structure: Outlook 80
3.5.4 Large Variances: Ratios 81
3.5.5 Key Percentiles and Rankings 84
3.6 Productivity in France: Asset-Labor Ratios 99
3.6.1 Overview 99
3.6.2 Asset to Labor: Outlook 100
3.6.3 Asset to Labor: International Gaps 101
3.6.4 Key Percentiles and Rankings 104
3.7 Productivity in France: Liability-Labor Ratios 119
3.7.1 Overview 119
3.7.2 Liability to Labor: Outlook 120
3.7.3 Liability and Equity to Labor: International Gaps 121
3.7.4 Key Percentiles and Rankings 124
3.8 Productivity in France: Income-Labor Ratios 137
3.8.1 Overview 137
3.8.2 Income to Labor: Outlook 138
3.8.3 Income to Labor: Gaps 139
3.8.4 Key Percentiles and Rankings 142
4 MACRO-ACCESSIBILITY IN FRANCE 158
4.1 Executive Summary 158
4.2 Economic Fundamentals and Dynamics 158
4.2.1 Government Intervention Risks 158
4.2.2 Trade Barrier Risks 159
4.2.3 Labor Force 159
4.2.4 Major and Third Country Competitors 159
4.2.5 Infrastructure Development 160
4.3 Political Risks 160
4.4 Marketing Strategies 160
4.4.1 Distribution and Sales Channels for Food and Non-Food Items 161
4.4.2 Agents and Distributors 164
4.4.3 Finding a Partner 166
4.4.4 Contacting and Evaluating Potential Representatives 166
4.4.5 Negotiating an Agreement with a French Representative 167
4.4.6 Franchising Activities 167
4.4.7 Direct Marketing 167
4.4.8 E-Commerce 167
4.4.9 Joint Ventures and Licensing Options 168
4.4.10 Steps to Establishing an Office 168
4.4.11 Selling Strategies 168
4.4.12 Advertising and Trade Promotion 169
4.4.13 Pricing Issues 171
4.4.14 Terms of Payment 172
4.4.15 Supplying Customer Service 172
4.4.16 Logistics 172
4.4.17 Selling to the Government 172
4.4.18 Hiring Local Counsel 174
4.5 Intellectual Property Risks 174
4.5.1 Patents 174
4.5.2 Trademarks 176
4.5.3 Designs and Models 176
4.5.4 Copyrights 177
4.6 Import and Export Regulation Risks 178
4.6.1 Tariffs and Import Taxes 178
4.6.2 Trade Barrier Risks 179
4.6.3 Valuations on Imports 180
4.6.4 Internal Taxes 180
4.6.5 Controls on Exports 180
4.6.6 Documentation Required for Trade 181
4.6.7 Entering Temporary Imports 183
4.6.8 Labeling Issues 183
4.6.9 Restrictions on Imports 185
4.6.10 Local Standards 186
4.6.11 Adherence to Free Trade Agreements 189
4.7 Investment Climate 190
4.7.1 French Investment Regime 190
4.7.2 The Formal Investment Regime 191
4.7.3 Informal Impediments to Foreign Investors 192
4.7.4 Frances Privatization Program 193
4.7.5 French Government Participation in R&D Programs 193
4.7.6 Visas and Work Permits 194
4.7.7 Conversion and Transfer Policies 194
4.7.8 Expropriation and Compensation 194
4.7.9 Dispute Settlement 195
4.7.10 Performance Requirements and Incentives 195
4.7.11 Right to Private Ownership and Establishment 197
4.7.12 Intellectual Property Risks 198
4.7.13 Transparency of the Regulatory System 198
4.7.14 Capital Market Risks 198
4.7.15 Political Violence 199
4.7.16 Corruption 200
4.7.17 Bilateral Investment Agreements 200
4.7.18 OPIC and Other Investment Insurance 201
4.7.19 Labor 201
4.7.20 Free Trade Zone Options 202
4.7.21 Major Foreign Investors 202
4.7.22 Metals Industry 209
4.8 Trade and Project Financing 216
4.8.1 The Banking System 216
4.8.2 Foreign Exchange Control Risks 217
4.8.3 Export Financing 217
4.9 Travel Risks 219
4.9.1 Local Business Practices 219
4.9.2 Entry of Persons and Things 220
4.9.3 Electrical Characteristics and Communications 220
4.9.4 Transportation 220
4.9.5 Climate and Clothing 220
4.9.6 Bed and Board in Paris 221
4.9.7 Commercial Language 221
4.9.8 Useful Addresses 221
4.9.9 Country Data 222
4.10 Key Contacts 222
4.10.1 U.S. Embassy Trade-Related Contacts 222
4.10.2 U.S. Government Contacts in France 225
4.10.3 U.S. Government Contacts in Washington D.C. 226
4.10.4 U.S.-Based Multipliers 228
4.10.5 French Government Agencies 228
4.10.6 Market Research Firms in France 244
4.10.7 U.S. Banks in France 246
4.10.8 Logistics and Transportation Services 247
5 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 251
5.1 Disclaimers & Safe Harbor 251
5.2 Icon Group International, Inc. User Agreement Provisions 252

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