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Internet Market in Venezuela: A Strategic Reference, 2006 - Product Image

Internet Market in Venezuela: A Strategic Reference, 2006

  • Published: July 2007
  • Region: Venezuela
  • 185 pages
  • ICON Group International

How to Strategically Evaluate Venezuela

Perhaps the most efficient way of evaluating Venezuela is to consider key dimensions which themselves are composites of multiple factors. Composite portfolio approaches have long been used by strategic planners. The biggest challenge in this approach is to choose the appropriate factors that are the most relevant to international planning. The two measures of greatest relevance to internet market are “latent demand” and “market accessibility”. The figure below summarizes the key dimensions and recommendations of such an approach. Using these two composites, one can prioritize all countries of the world. Countries of high latent demand and high relative accessibility (e.g. easier entry for one firm compared to other firms) are given highest priority. The figure below shows two different scenarios. Accessibility is defined as a firm’s ease of entering or supplying from or to a market (the “supply side”), and latent demand is an indicator of the potential in serving from or to the market (the “demand side”).
Framework for Prioritizing Countries

Demand/Market Potential READ MORE >

1 INTRODUCTION & METHODOLOGY 1
1.1 What Does This Report Cover? 1
1.2 How to Strategically Evaluate Venezuela 1
1.3 Latent Demand and Accessibility in Venezuela 3
2 INTERNET MARKET IN VENEZUELA 5
2.1 Latent Demand and Accessibility: Background 5
2.2 Latent Demand: Aspects of Interest 5
2.2.1 Government Emphasis Accelerates Sector Growth 5
2.2.2 Market Dynamics 5
2.2.3 Working around Per Capita Income Barriers 6
2.2.4 Market Data 6
2.2.5 Technologies Employed and Key Players 6
2.2.6 Trends and Best Prospects 7
2.3 Accessibility: The Structure of Competition 7
2.3.1 Market Entry 7
2.3.2 Market Issues and Obstacles 8
3 FINANCIAL INDICATORS: INFORMATION RETRIEVAL SERVICES 9
3.1 Overview 9
3.1.1 Financial Returns and Gaps in Venezuela 10
3.1.2 Labor Productivity Gaps in Venezuela 13
3.1.3 Limitations and Extensions 13
3.2 Financial Returns in Venezuela: Asset Structure Ratios 14
3.2.1 Overview 14
3.2.2 Assets - Definitions of Terms 14
3.2.3 Asset Structure: Outlook 16
3.2.4 Large Variances: Assets 17
3.2.5 Key Percentiles and Rankings 20
3.3 Financial Returns in Venezuela: Liability Structure Ratios 33
3.3.1 Overview 33
3.3.2 Liabilities and Equity - Definitions of Terms 33
3.3.3 Liability Structure: Outlook 35
3.3.4 Large Variances: Liabilities 36
3.3.5 Key Percentiles and Rankings 39
3.4 Financial Returns in Venezuela: Income Structure Ratios 52
3.4.1 Overview 52
3.4.2 Income Statements - Definitions of Terms 52
3.4.3 Income Structure: Outlook 54
3.4.4 Large Variances: Income 55
3.4.5 Key Percentiles and Rankings 58
3.5 Financial Returns in Venezuela: Profitability Ratios 69
3.5.1 Overview 69
3.5.2 Ratios - Definitions of Terms 69
3.5.3 Ratio Structure: Outlook 71
3.5.4 Large Variances: Ratios 72
3.5.5 Key Percentiles and Rankings 75
3.6 Productivity in Venezuela: Asset-Labor Ratios 84
3.6.1 Overview 84
3.6.2 Asset to Labor: Outlook 85
3.6.3 Asset to Labor: International Gaps 86
3.6.4 Key Percentiles and Rankings 89
3.7 Productivity in Venezuela: Liability-Labor Ratios 102
3.7.1 Overview 102
3.7.2 Liability to Labor: Outlook 103
3.7.3 Liability and Equity to Labor: International Gaps 104
3.7.4 Key Percentiles and Rankings 107
3.8 Productivity in Venezuela: Income-Labor Ratios 120
3.8.1 Overview 120
3.8.2 Income to Labor: Outlook 120
3.8.3 Income to Labor: Gaps 121
3.8.4 Key Percentiles and Rankings 124
4 MACRO-ACCESSIBILITY IN VENEZUELA 135
4.1 Executive Summary 135
4.2 Economic Fundamentals and Dynamics 135
4.2.1 Government Intervention Risks 135
4.2.2 Infrastructure Development 135
4.3 Political Risks 136
4.3.1 Economic Relationship with the United States 136
4.3.2 The Political System 137
4.4 Marketing Strategies 137
4.4.1 Distribution Channel Options 137
4.4.2 Agents and Distributors 137
4.4.3 Franchising Activities 138
4.4.4 Direct Marketing Options 138
4.4.5 Joint Ventures and Licensing Options 138
4.4.6 Creating a Sales Office 139
4.4.7 Selling Strategies 139
4.4.8 Advertising and Trade Promotion 139
4.4.9 Pricing Issues 142
4.4.10 Public Sector Marketing 142
4.4.11 Government Procurement 143
4.4.12 Hiring Local Counsel 144
4.5 Import and Export Regulation Risks 144
4.5.1 Trade Barrier Risks 144
4.5.2 Valuations on Imports 144
4.5.3 Pre-Inspection Companies 146
4.5.4 Licenses Required for Imports 147
4.5.5 Controls on Exports 148
4.5.6 Documentation Required for Trade 148
4.5.7 Entering Temporary Imports 149
4.5.8 Labeling Issues 149
4.5.9 Restrictions on Imports 150
4.5.10 Local Standards 150
4.5.11 Free Trade Zone Options 150
4.5.12 Additional Trade Issues 151
4.5.13 Adherence to Free Trade Agreements 151
4.6 Investment Climate 151
4.6.1 Openness to Foreign Investment 151
4.6.2 Conversion and Transfer Policies 152
4.6.3 Dispute Settlement 152
4.6.4 Investment Incentives 153
4.6.5 Performance Requirements 153
4.6.6 Right to Private Ownership and Establishment 153
4.6.7 Real Property Rights 154
4.6.8 Intellectual Property Risks 154
4.6.9 Transparency of the Regulatory System 155
4.6.10 Tax Treatment of Foreign-Owned Firms 155
4.6.11 Capital Market Risks 155
4.6.12 Credit Markets 156
4.6.13 Corruption 156
4.6.14 Bilateral Investment Agreements 156
4.6.15 OPIC and Other Investment Insurance 156
4.6.16 Labor 157
4.6.17 Free Trade Zones and Free Ports 157
4.6.18 Foreign Direct Investment 157
4.7 Trade and Project Financing 158
4.7.1 The Banking System 158
4.7.2 General Availability of Financing 158
4.7.3 Financing Export Strategies 159
4.7.4 Financing Projects 159
4.8 Travel Risks 160
4.8.1 Local Business Practices 160
4.8.2 Travel Issues 161
4.8.3 Infrastructure for Conducting Business 161
4.8.4 Housing 162
4.8.5 Country Data 163
4.9 Key Contacts 163
4.9.1 Venezuelan Government Contacts 163
4.9.2 Major State Enterprises 166
4.9.3 Professional Associations and Chambers in Venezuela 167
4.9.4 Market Research Firms 173
4.9.5 Major Banks 173
4.9.6 U.S. Embassy Contacts 174
4.9.7 U.S. Government Contacts in Washington, D.C. 174
5 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 176
5.1 Disclaimers & Safe Harbor 176
5.2 Icon Group International, Inc. User Agreement Provisions 177

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