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Consumer Electronics in the US

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    Report

  • 93 Pages
  • July 2023
  • Region: United States
  • Euromonitor International
  • ID: 603478
The negative volume growth that was registered across consumer electronics in the US in 2023 can be seen largely as a continuation of the suppressed demand that has emerged during the post-pandemic era.

The analyst's Consumer Electronics in USA report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage:
Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

CONSUMER ELECTRONICS IN THE US
EXECUTIVE SUMMARY
  • Consumer electronics in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer electronics?
MARKET DATA
  • Table 1 Sales of Consumer Electronics by Category: Volume 2018-2023
  • Table 2 Sales of Consumer Electronics by Category: Value 2018-2023
  • Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Consumer Electronics by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Consumer Electronics: % Volume 2019-2023
  • Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2020-2023
  • Table 7 Distribution of Consumer Electronics by Channel: % Volume 2018-2023
  • Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2023-2028
  • Table 9 Forecast Sales of Consumer Electronics by Category: Value 2023-2028
  • Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2023-2028
  • Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research
COMPUTERS AND PERIPHERALS IN THE USKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Post-covid correction continues across all categories of computers and peripherals
  • Supply chain management by leading brands mitigates sales declines
  • Online gaming drives technological innovation in computers and peripherals
PROSPECTS AND OPPORTUNITIES
  • Desktops slated for further weak growth over the forecast period
  • Innovations in gaming monitors set to support overall demand for monitors
  • The positive influence of COVID-inspired work from home culture to diminish
CATEGORY DATA
  • Table 12 Sales of Computers and Peripherals by Category: Volume 2018-2023
  • Table 13 Sales of Computers and Peripherals by Category: Value 2018-2023
  • Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
  • Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
  • Table 16 Sales of Computers by Category: Business Volume 2018-2023
  • Table 17 Sales of Computers by Category: Business Value MSP 2018-2023
  • Table 18 Sales of Computers by Category: Business Volume Growth 2018-2023
  • Table 19 Sales of Computers by Category: Business Value MSP Growth 2018-2023
  • Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2019-2023
  • Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2020-2023
  • Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2018-2023
  • Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2023-2028
  • Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2023-2028
  • Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2023-2028
  • Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2023-2028
  • Table 27 Forecast Sales of Computers by Category: Business Volume 2023-2028
  • Table 28 Forecast Sales of Computers by Category: Business Value MSP 2023-2028
  • Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2023-2028
  • Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2023-2028
IN-CAR ENTERTAINMENT IN THE USKEY DATA FINDINGS
2023 DEVELOPMENTS
  • In-car entertainment declines as factory-fitted car entertainment systems suffice
  • Smartphones continue to contribute to declines in use of in-car navigation
  • Individual car usage drops among millennials due to preference for cycling
PROSPECTS AND OPPORTUNITIES
  • Car ownership to continue falling, resulting in low demand for in-car entertainment
  • Number of driving licenses drops among younger adults, sending a clear signal
  • In-car entertainment evolving into a niche category for enthusiasts
CATEGORY DATA
  • Table 31 Sales of In-Car Entertainment by Category: Volume 2018-2023
  • Table 32 Sales of In-Car Entertainment by Category: Value 2018-2023
  • Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
  • Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2018-2023
  • Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2019-2023
  • Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2020-2023
  • Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2018-2023
  • Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2023-2028
  • Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2023-2028
  • Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2023-2028
  • Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2023-2028
HOME AUDIO AND CINEMA IN THE USKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Consistently negative sales growth as consumers opt for wireless tech
  • Home cinema and speaker systems struggles despite rising demand for soundbars
  • Boom in OLED TVs creates space for higher sales of smart speakers
PROSPECTS AND OPPORTUNITIES
  • Rising demand for wireless speakers unlikely to counterbalance falling general demand
  • Innovation and greater affordability to underpin rising demand for soundbars
  • Trend towards turntables and vinyl to offset falling demand in audio separates
CATEGORY DATA
  • Table 42 Sales of Home Audio and Cinema by Category: Volume 2018-2023
  • Table 43 Sales of Home Audio and Cinema by Category: Value 2018-2023
  • Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
  • Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023
  • Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2019-2023
  • Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2020-2023
  • Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2019-2023
  • Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2023-2028
  • Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2023-2028
  • Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2023-2028
  • Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2023-2028
HOME VIDEO IN THE USKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Demand inches towards OLED TVs as manufacturers reduce output of LCD TVs
  • Moderate growth as high inflation motivates belt tightening among consumers
  • TCL transforms TV viewing experience with Samba TV’s advanced AI features
PROSPECTS AND OPPORTUNITIES
  • New features set to emerge as smart homes gradually become the norm
  • High penetration of televisions leaves little room for growth via adoption of OLED TVs
  • Rising influence of gaming to emerge as a positive driver of growth in OLED TVs
CATEGORY DATA
  • Table 53 Sales of Home Video by Category: Volume 2018-2023
  • Table 54 Sales of Home Video by Category: Value 2018-2023
  • Table 55 Sales of Home Video by Category: % Volume Growth 2018-2023
  • Table 56 Sales of Home Video by Category: % Value Growth 2018-2023
  • Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
  • Table 58 NBO Company Shares of Home Video: % Volume 2019-2023
  • Table 59 LBN Brand Shares of Home Video: % Volume 2020-2023
  • Table 60 Distribution of Home Video by Channel: % Volume 2018-2023
  • Table 61 Forecast Sales of Home Video by Category: Volume 2023-2028
  • Table 62 Forecast Sales of Home Video by Category: Value 2023-2028
  • Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2023-2028
  • Table 64 Forecast Sales of Home Video by Category: % Value Growth 2023-2028
  • Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2023-2028
IMAGING DEVICES IN THE USKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Sales declines in Imaging devices in 2023 a sign of things to come
  • Smartphones remain the biggest disruptor for sales of imaging devices
  • Digital camcorders in terminal decline as the category moves closer to obsolescence
PROSPECTS AND OPPORTUNITIES
  • The return of film, driven by nostalgia, set to undermine demand for imaging devices
  • Second-hand market grows as consumers worry about sustainability and budgets
  • E-commerce to continue accounting for the majority of category sales
CATEGORY DATA
  • Table 66 Sales of Imaging Devices by Category: Volume 2018-2023
  • Table 67 Sales of Imaging Devices by Category: Value 2018-2023
  • Table 68 Sales of Imaging Devices by Category: % Volume Growth 2018-2023
  • Table 69 Sales of Imaging Devices by Category: % Value Growth 2018-2023
  • Table 70 NBO Company Shares of Imaging Devices: % Volume 2019-2023
  • Table 71 LBN Brand Shares of Imaging Devices: % Volume 2020-2023
  • Table 72 Distribution of Imaging Devices by Channel: % Volume 2018-2023
  • Table 73 Forecast Sales of Imaging Devices by Category: Volume 2023-2028
  • Table 74 Forecast Sales of Imaging Devices by Category: Value 2023-2028
  • Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2023-2028
  • Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2023-2028
PORTABLE PLAYERS IN THE USKEY DATA FINDINGS
2023 DEVELOPMENTS
  • E-readers continues to face challenges due to the adverse economic environment
  • JBL’s eco-friendly line attracts the attention of consumers interested in sustainability
  • Smart speakers declines as replacements are delayed due to economic uncertainty
PROSPECTS AND OPPORTUNITIES
  • Sustainability set to emerge as a defining trend in wireless speakers
  • The development of smart homes to propel the future of smart wireless speakers
  • Key players in smart wireless speakers to continue facing litigation
CATEGORY DATA
  • Table 77 Sales of Portable Players by Category: Volume 2018-2023
  • Table 78 Sales of Portable Players by Category: Value 2018-2023
  • Table 79 Sales of Portable Players by Category: % Volume Growth 2018-2023
  • Table 80 Sales of Portable Players by Category: % Value Growth 2018-2023
  • Table 81 NBO Company Shares of Portable Players: % Volume 2019-2023
  • Table 82 LBN Brand Shares of Portable Players: % Volume 2020-2023
  • Table 83 Distribution of Portable Players by Channel: % Volume 2018-2023
  • Table 84 Forecast Sales of Portable Players by Category: Volume 2023-2028
  • Table 85 Forecast Sales of Portable Players by Category: Value 2023-2028
  • Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2023-2028
  • Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2023-2028
MOBILE PHONES IN THE USKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Volume declines continue, albeit at a slower pace than in 2022
  • Improvements in Android phones spur the category’s overall performance
  • Manufacturing costs continue to increase as rising prices put pressure on demand
PROSPECTS AND OPPORTUNITIES
  • Gaming to become more influential via mobile AR and more powerful processors
  • Modest volume growth and pessimism among key players set to define mobile phones
  • Smartphone usage set to remain very high despite impending slowdown in sales growth
CATEGORY DATA
  • Table 88 Sales of Mobile Phones by Category: Volume 2018-2023
  • Table 89 Sales of Mobile Phones by Category: Value 2018-2023
  • Table 90 Sales of Mobile Phones by Category: % Volume Growth 2018-2023
  • Table 91 Sales of Mobile Phones by Category: % Value Growth 2018-2023
  • Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2020-2023
  • Table 93 NBO Company Shares of Mobile Phones: % Volume 2019-2023
  • Table 94 LBN Brand Shares of Mobile Phones: % Volume 2020-2023
  • Table 95 Distribution of Mobile Phones by Channel: % Volume 2018-2023
  • Table 96 Forecast Sales of Mobile Phones by Category: Volume 2023-2028
  • Table 97 Forecast Sales of Mobile Phones by Category: Value 2023-2028
  • Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2023-2028
  • Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2023-2028
  • Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2023-2028
WEARABLE ELECTRONICS IN THE USKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Volume growth dips into negative territory following many years of positive growth
  • Premiumisation in smart wearables contributes to falling volume sales
  • Wearables a more competitive category following numerous new launches in 2023
PROSPECTS AND OPPORTUNITIES
  • Strong performance ahead for wearables due to favourable background trends
  • A tough road ahead for activity wearables as consumers favour versatility
  • Aesthetic design to come to the fore as brands turn to collaborations for luxury and style
CATEGORY DATA
  • Table 101 Sales of Wearable Electronics by Category: Volume 2018-2023
  • Table 102 Sales of Wearable Electronics by Category: Value 2018-2023
  • Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
  • Table 104 Sales of Wearable Electronics by Category: % Value Growth 2018-2023
  • Table 105 NBO Company Shares of Wearable Electronics: % Volume 2019-2023
  • Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2020-2023
  • Table 107 Distribution of Wearable Electronics by Channel: % Volume 2018-2023
  • Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2023-2028
  • Table 109 Forecast Sales of Wearable Electronics by Category: Value 2023-2028
  • Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2023-2028
  • Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2023-2028
HEADPHONES IN THE USKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Improvements in battery life push demand for wireless headbands
  • TWS earbuds generates strong volume growth as the consumer base expands
  • Falling demand for wireless earphones as consumer attention is diverted elsewhere
PROSPECTS AND OPPORTUNITIES
  • Innovation to drive demand as UWB headphones promise wireless hi-resolution sound
  • The arrival of new brands unlikely to challenge Apple’s leading position
  • Durability and affordability to come to the fore as consumer prioritise value for money
CATEGORY DATA
  • Table 112 Sales of Headphones by Category: Volume 2018-2023
  • Table 113 Sales of Headphones by Category: Value 2018-2023
  • Table 114 Sales of Headphones by Category: % Volume Growth 2018-2023
  • Table 115 Sales of Headphones by Category: % Value Growth 2018-2023
  • Table 116 NBO Company Shares of Headphones: % Volume 2019-2023
  • Table 117 LBN Brand Shares of Headphones: % Volume 2020-2023
  • Table 118 Distribution of Headphones by Channel: % Volume 2018-2023
  • Table 119 Forecast Sales of Headphones by Category: Volume 2023-2028
  • Table 120 Forecast Sales of Headphones by Category: Value 2023-2028
  • Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2023-2028
  • Table 122 Forecast Sales of Headphones by Category: % Value Growth 2023-2028