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Soft Drinks in Tunisia

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    Report

  • 68 Pages
  • January 2024
  • Region: Tunisia
  • Euromonitor International
  • ID: 603566
Soft drinks in Tunisia saw significant price hikes in 2023, primarily thanks to the broader economic crisis and inflationary pressure, leading to stifled demand and reduced volume sales. Certain categories, however, showed robust growth thanks to strong demand – most notably, bottled water. Overall, the soft drinks industry in Tunisia has been less dynamic in 2023 than in previous years, particularly in terms of new product launches and imports.

The Soft Drinks in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SOFT DRINKS IN TUNISIA
EXECUTIVE SUMMARY
  • Soft drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
  • Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
  • Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
  • Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
  • Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
  • Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
  • Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
  • Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
  • Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
  • Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
  • Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
  • Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
  • Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
  • Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
  • Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
  • Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
  • Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CARBONATES IN TUNISIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Sugar crisis continues through 2023, supporting sales in low-sugar options
  • Société des Boisson du Cap Bon sells wells in face of economic woes
  • Leading player loses volume share in 2023
PROSPECTS AND OPPORTUNITIES
  • Sugar shortage will continue to impact category growth
  • Rising prices and shrinking packages
  • Cola Carbonates anticipated to see new entrant
CATEGORY DATA
  • Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
  • Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
  • Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
  • Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
  • Table 37 Off-trade Sales of Carbonates by Category: Volume 2018-2023
  • Table 38 Off-trade Sales of Carbonates by Category: Value 2018-2023
  • Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
  • Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
  • Table 41 Sales of Carbonates by Total Fountain On-trade: Volume 2018-2023
  • Table 42 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2018-2023
  • Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
  • Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
  • Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
  • Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
  • Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
  • Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
  • Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
  • Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
  • Table 51 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2023-2028
  • Table 52 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2023-2028
JUICE IN TUNISIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Juice in Tunisia proves attractive to international players
  • Informal market constrains category growth while providing home to 100% juice
  • Domestic players maintain leadership as growth remains constrained
PROSPECTS AND OPPORTUNITIES
  • Children set to be biggest juice consumers, favouring small pack formats
  • Coconut and other plant waters will be developed over the next period
  • Health trends to drive demand in juice
CATEGORY DATA
  • Table 53 Off-trade Sales of Juice by Category: Volume 2018-2023
  • Table 54 Off-trade Sales of Juice by Category: Value 2018-2023
  • Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
  • Table 56 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
  • Table 57 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
  • Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
  • Table 59 NBO Company Shares of Off-trade Juice: % Value 2019-2023
  • Table 60 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
  • Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
  • Table 62 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
  • Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
  • Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
BOTTLED WATER IN TUNISIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Value growth skyrockets for bottled water in 2023
  • Innovative packaging solution from Délice
  • Intense competition under the control of the Ministry of Health
PROSPECTS AND OPPORTUNITIES
  • Délice to gather momentum
  • New brands anticipated to enter the competition
  • Promotion and economic packaging will support sales
CATEGORY DATA
  • Table 65 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
  • Table 66 Off-trade Sales of Bottled Water by Category: Value 2018-2023
  • Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
  • Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
  • Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
  • Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
  • Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
  • Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
  • Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
  • Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
  • Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
  • Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SPORTS DRINKS IN TUNISIA
2023 DEVELOPMENTS
  • Limited availability and near-zero visibility translate to negligible sales
PROSPECTS AND OPPORTUNITIES
  • Gradual entry expected as sports nutrition becomes a more popular topic
  • Table 117 Off-trade Sales of Sports Drinks: Volume 2018-2023
  • Table 118 Off-trade Sales of Sports Drinks: Value 2018-2023
  • Table 119 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
  • Table 120 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
  • Table 121 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
  • Table 122 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
  • Table 123 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
  • Table 124 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
  • Table 125 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
  • Table 126 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
  • Table 127 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
  • Table 128 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
ENERGY DRINKS IN TUNISIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Off-Trade volume stagnation in 2023, while Hell enters the fray
  • Monster smuggled in from Libya
  • Vodka consumption supports the on-trade volume growth
PROSPECTS AND OPPORTUNITIES
  • Volume decrease anticipated
  • Younger consumers represent the target for energy drinks while the parallel market will continue to threaten growth
  • International brands will maintain dominance, though domestic development offers potential for growth
CATEGORY DATA
  • Table 77 Off-trade Sales of Energy Drinks: Volume 2018-2023
  • Table 78 Off-trade Sales of Energy Drinks: Value 2018-2023
  • Table 79 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
  • Table 80 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
  • Table 81 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
  • Table 82 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
  • Table 83 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
  • Table 84 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
  • Table 85 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
  • Table 86 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
  • Table 87 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
  • Table 88 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
CONCENTRATES IN TUNISIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Jouto enters powder concentrates while domestic players struggle in liquid concentrates
  • On-Trade channel supports sales of liquid concentrates
  • Modernisation and societal shifts impact sales of powder concentrates
PROSPECTS AND OPPORTUNITIES
  • On-Trade sales to remain key to growth though powder concentrates will continue to fall
  • Lack of international players in powder concentrates
  • Hazem will maintain leadership of liquid concentrates
CATEGORY DATA
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 89 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
  • Table 90 Off-trade Sales of Concentrates by Category: Value 2018-2023
  • Table 91 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
  • Table 92 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
  • Table 93 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2019-2023
  • Table 94 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
  • Table 95 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
  • Table 96 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
  • Table 97 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
  • Table 98 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
  • Table 99 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
  • Table 100 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
  • Table 101 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
  • Table 102 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
  • Table 103 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
  • Table 104 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
RTD TEA IN TUNISIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Aris Ice Tea represents first local RTD in Tunisia
  • RTD tea makes a splash on-trade while smuggling continues
  • Lack of promotion stifles progress
PROSPECTS AND OPPORTUNITIES
  • Prices set to remain out of reach for majority of Tunisian consumers
  • Anticipated shift in distribution
  • Health and wellness trends as key growth drivers
CATEGORY DATA
  • Table 105 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
  • Table 106 Off-trade Sales of RTD Tea by Category: Value 2018-2023
  • Table 107 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
  • Table 108 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
  • Table 109 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
  • Table 110 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
  • Table 111 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
  • Table 112 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
  • Table 113 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
  • Table 114 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
  • Table 115 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
  • Table 116 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
RTD COFFEE IN TUNISIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Starbucks RTD coffee available on-trade
  • 2023 sees stagnation in volume sales
  • A niche category targeting upper-income consumers
PROSPECTS AND OPPORTUNITIES
  • Despite niche status, positive growth anticipated for RTD coffee in Tunisia
  • RTD coffee offers potential for development of domestic brands
  • Prices to remain threat to expansion