Tea in Hong Kong, China

Euromonitor International, March 2012, Pages: 26

Tea recorded lower retail volume growth in 2011 than in 2010, as its performance was limited by the growing popularity of coffee. However, tea managed to sustain positive retail volume growth due to the popularity of categories such as green tea, which has performed well due to the perceived health benefits of these products.

Euromonitor International's Tea in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Tea market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

TEA IN HONG KONG, CHINA
Euromonitor International
March 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Tea by Category: Volume 2006-2011
Table 2 Retail Sales of Tea by Category: Value 2006-2011
Table 3 Retail Sales of Tea by Category: % Volume Growth 2006-2011
Table 4 Retail Sales of Tea by Category: % Value Growth 2006-2011
Table 5 Tea: Standard Vs Pods 2006-2011
Table 6 Tea Company Shares by Retail Value 2007-2011
Table 7 Tea Brand Shares by Retail Value 2008-2011
Table 8 Forecast Retail Sales of Tea by Category: Volume 2011-2016
Table 9 Forecast Retail Sales of Tea by Category: Value 2011-2016
Table 10 Forecast Retail Sales of Tea by Category: % Volume Growth 2011-2016
Table 11 Forecast Retail Sales of Tea by Category: % Value Growth 2011-2016
Table 12 Tea: Forecast Standard Vs Pods 2011-2016
Birmingham Food Products Ltd in Hot Drinks (hong Kong, China)
Strategic Direction
Key Facts
Summary 1 Birmingham Food Products Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Birmingham Food Products Ltd: Competitive Position 2011
Kampery Development Ltd in Hot Drinks (hong Kong, China)
Strategic Direction
Key Facts
Summary 3 Kampery Development Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Kampery Development Ltd: Competitive Position 2011
Multipak Ltd in Hot Drinks (hong Kong, China)
Strategic Direction
Key Facts
Summary 5 Multipak Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Multipak Ltd: Competitive Position 2011
Tsit Wing Coffee Co Ltd in Hot Drinks (hong Kong, China)
Strategic Direction
Key Facts
Summary 7 Tsit Wing Coffee Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 Tsit Wing Coffee Co Ltd: Competitive Position 2011
Executive Summary
Hot Drinks Gives Continued Positive Performance in 2011
Growing Demand for Premium Quality Products in Coffee
Multinational Players Dominate in Hot Drinks
Foodservice Volume Sales Remain Higher Than Retail Volume Sales in 2011
Hot Drinks Expected To Continue To Register Positive Performance
Key Trends and Developments
Surging Costs of Raw Materials Influence Unit Prices
Positive Economic Performance Benefits Hot Drinks
Supermarkets Remains the Leading Channel of Retail Distribution
Young Adults, A Key Point of Focus Among Manufacturers of Hot Drinks
Dominant Multinationals Face More Intense Competition
Market Data
Table 13 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2006-2011
Table 14 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2006-2011
Table 15 Retail Sales of Hot Drinks by Category: Volume 2006-2011
Table 16 Retail Sales of Hot Drinks by Category: Value 2006-2011
Table 17 Retail Sales of Hot Drinks by Category: % Volume Growth 2006-2011
Table 18 Retail Sales of Hot Drinks by Category: % Value Growth 2006-2011
Table 19 Foodservice Sales of Hot Drinks by Category: Volume 2006-2011
Table 20 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2006-2011
Table 21 Total Sales of Hot Drinks by Category: Total Volume 2006-2011
Table 22 Total Sales of Hot Drinks by Category: % Total Volume Growth 2006-2011
Table 23 Hot Drinks Company Shares by Retail Value 2007-2011
Table 24 Hot Drinks Brand Shares by Retail Value 2008-2011
Table 25 Penetration of Private Label by Category 2006-2011
Table 26 Sales of Hot Drinks by Distribution Format: % Analysis 2006-2011
Table 27 Sales of Hot Drinks by Category and Distribution Format: % Analysis 2011
Table 28 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2011-2016
Table 29 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2011-2016
Table 30 Forecast Retail Sales of Hot Drinks by Category: Volume 2011-2016
Table 31 Forecast Retail Sales of Hot Drinks by Category: Value 2011-2016
Table 32 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 33 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2011-2016
Table 34 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2011-2016
Table 35 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 36 Forecast Total Sales of Hot Drinks by Category: Total Volume 2011-2016
Table 37 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2011-2016
Sources
Summary 9 Research Sources

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