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Hispanic Purchasing Power: Projections to 2015 Product Image

Hispanic Purchasing Power: Projections to 2015

  • Published: May 2008
  • Region: United States
  • Hispanic Business Inc

This data rich report contains:

- U.S. Hispanic Purchasing Power Forecasts on all States and the Nation.

- Historical Trend Data (2000-2006) for U.S. Hispanic Purchasing Power.

- U.S. Hispanic Household Income as a Percentage of Total U.S. Spending Power along with a variety of other comparison statistics.

Key insights include:

- The rising affluence of the nation´s 44.3 million Hispanics is increasing at a blistering pace.
- From 1996 to 2006, U.S. Hispanic purchasing power posted a compound annual growth rate of 6.96%.
- Forty-seven percent of the nation´s purchasing power and 50% of the Hispanic population are concentrated in California and Texas.
- We expect Income-producing Hispanic households in the United States to represent 13.8% of the population by 2015.

U.S. Hispanic Purchasing Power

U.S. Hispanic purchasing power surged to nearly $870 billion in 2008 and is projected to reach as much as $1.3 trillion by 2015. During the past decade, the rate of growth was more than two times the overall national rate. We estimate current Hispanic purchasing power to be at 9.3% of the total current U.S. purchasing power and project it to be 12% by 2015.

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