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Mobile Web 2.0: Leveraging �Location, IM, Social Web & Search� 2008-2013
Juniper Research, May 2008, Pages: 250
Share, Collaborate, Exploit - The Mobile Web 2.0 report provides the most cohesive understanding of the current and future opportunities for the Mobile Web 2.0 market to date. Presenting a complete examination of the key service drivers and constraints, this 250-page report defines a practical framework for Mobile Web 2.0 incorporating the following applications: Location Based Services (LBS), Instant Messaging (IM), social networking/UGC and search.
It also provides an overview of the technologies and standards in development that signify a turning point for the Mobile Web, as well as current service rollouts on a region-by-region basis, together with an analysis of the business models being adopted and/or considered.
Through crucial interviews with major players within the Mobile Web 2.0 value chain, and with the creation of a definitive framework, Juniper Research provides regional revenue forecasts for each of the aforementioned applications up until 2013 - with the exception of LBS, which, in this instance, is an enabling technology rather than being a source of direct revenue generation.
Using a consistent forecast methodology, Juniper's Mobile Web 2.0 report provides a practical six-year forecasting suite projecting global revenue data for eight key regions. Forecast data for mobile IM, social networking/user-generated content and mobile search, includes total global revenues by application, and by revenue type (i.e. service, data and advertising revenues), and are all presented in tables and charts. Also included are projections for the total number of Mobile Web users, by region.
1. How are Web 2.0 and Mobile Web 2.0 applications defined?
2. What are the enabling technologies, standards and other industry developments providing the building blocks for Mobile Web 2.0?
3. What are the current and emerging challenges to implementation?
4. What is the size of the current market, and in which applications, revenue types, and regions, will growth be greatest?
5. Who is investing in Mobile Web 2.0 and why?
6. Who comprises the value chain, and how are their relationships evolving?
7. How will Mobile Web 2.0 impact current business models for members of the value chain?
8. What are the business model options moving forward, and which strategies are proving the most successful?
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