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12th Annual LGBT Tourism Study
Community Marketing Inc., Dec 2007, Pages: 70
Community Marketing is proud to present the 12th edition of our industry-standard Gay & Lesbian Tourism Study. This year’s study is co-sponsored by IGLTA, ASTA, ATME, USTOA, TTI and DMAI. The most comprehensive and respected in the industry, this study is frequently quoted in the New York Times, Wall Street Journal, Los Angeles Times, Chicago Tribune, USA Today and other leading media.
Since 1994, CMI’s Gay & Lesbian Tourism Study data and insights have provided a powerful foundation for many gay travel, tourism and hospitality initiatives around the world. CMI’s research can bring your organization a statistical basis for development, growth and leadership in the gay tourism industry.
UNDERSTAND YOUR MARKET: FOCUS ON YOUR UNIQUE OPPORTUNITIES
The gay market is still emerging, yet competitive elements are already developing within certain sectors.
- Where should you focus your resources?
- Where does your growth potential lie, and how can you emerge as a leader?
- How can you best compete (or cooperate)?
Today, gay and lesbian marketing is about segmentation and stratification. Gays and lesbians want to be reached on a personal level, according to individual interests and preferences. On a foundation of market intelligence, you can identify the best market segment matches for your products and services, dramatically improving the results of your marketing and advertising investment.
This report contains a detailed statistical analysis of the results for the 12th Annual LGBT Tourism Survey. 6,764 completed LGBT responses who reside in the United States took the survey in the 27-day period from Wednesday, September 5, 2007 to Monday, October 1, 2007.
The report contains 70+ pages of data, analysis, color charts and an executive summary of key findings, detailing these important topics, and more:
- Traveler demographics
- Travel frequency
- Travel spending
- Top destinations
- Purchase behavior
- Psychographics
- Motivations
- Marketing channels
Combined with trend analysis from the past twelve years, and numerous comparisons to mainstream consumers, this is the most comprehensive presentation of gay and lesbian traveler preferences ever published. Community Marketing’s 12th Annual Gay & Lesbian Tourism Study provides the insights and market intelligence you need to make informed marketing and product development investments.
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Consumer Segmentation Survey
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