12th Annual LGBT Tourism Study - Market Research Reports - Research and Markets

Printer Friendly

Printed from http://www.researchandmarkets.com/reports/604700

12th Annual LGBT Tourism Study

Description:

Community Marketing is proud to present the 12th edition of our industry-standard Gay & Lesbian Tourism Study. This year’s study is co-sponsored by IGLTA, ASTA, ATME, USTOA, TTI and DMAI. The most comprehensive and respected in the industry, this study is frequently quoted in the New York Times, Wall Street Journal, Los Angeles Times, Chicago Tribune, USA Today and other leading media.

Since 1994, CMI’s Gay & Lesbian Tourism Study data and insights have provided a powerful foundation for many gay travel, tourism and hospitality initiatives around the world. CMI’s research can bring your organization a statistical basis for development, growth and leadership in the gay tourism industry.

UNDERSTAND YOUR MARKET: FOCUS ON YOUR UNIQUE OPPORTUNITIES
The gay market is still emerging, yet competitive elements are already developing within certain sectors.
- Where should you focus your resources?
- Where does your growth potential lie, and how can you emerge as a leader?
- How can you best compete (or cooperate)?

Today, gay and lesbian marketing is about segmentation and stratification. Gays and lesbians want to be reached on a personal level, according to individual interests and preferences. On a foundation of market intelligence, you can identify the best market segment matches for your products and services, dramatically improving the results of your marketing and advertising investment.

This report contains a detailed statistical analysis of the results for the 12th Annual LGBT Tourism Survey. 6,764 completed LGBT responses who reside in the United States took the survey in the 27-day period from Wednesday, September 5, 2007 to Monday, October 1, 2007.

The report contains 70+ pages of data, analysis, color charts and an executive summary of key findings, detailing these important topics, and more:

- Traveler demographics
- Travel frequency
- Travel spending
- Top destinations
- Purchase behavior
- Psychographics
- Motivations
- Marketing channels

Combined with trend analysis from the past twelve years, and numerous comparisons to mainstream consumers, this is the most comprehensive presentation of gay and lesbian traveler preferences ever published. Community Marketing’s 12th Annual Gay & Lesbian Tourism Study provides the insights and market intelligence you need to make informed marketing and product development investments.

Contents:

Key Findings
How Much We Travel
- Number of Overnight Trips
- Length of Trips
- Travel Spending
- Changes in Spending Habits
- Purchase of Travel Components
- Purchase Location
- Hotel Stays
- Motivations for choosing a Hotel
- Commercial Air Flights
- Car Rentals
- Cruise Travel
Where We Travel: Destinations
- Motivations for Choosing a Travel Destination
- Passport
- Top Travel Destinations
- Top 20 US Destinations
- Canada
- Mexico and Central America
- The Caribbean
- South America
- Europe
- Asia and Africa
- Oceania
- Trends for Leisure Travel
Why We Travel: Motivations
- Vacation Styles
- Preferred Environments
- LGBT Events
- Attendance at LGBT Meetings
- Vacation Months
- Impact of Global Warming
- Uses for Online Technology
- LGBT Group Affiliations
Demographics
- Age
- Geographical Distribution
- Gender
- Sexual Orientation
- Education
- Employment Status
- Relationship Status
- Length of relationships
- Household Income
- Ethnicity
- Children in Household
- Publications
- Travel Industry Affiliation and Meeting Planners

Ordering:

Order Online - visit http://www.researchandmarkets.com/reports/604700

Order by Fax - using the order form below

Order By Post - print the order form below and send to

Research and Markets,
Guinness Centre,
Taylors Lane,
Dublin 8,
Ireland.

Page 1 of 2
Printed 28/11/2009 23:50:37

Fax Order Form
To place an order via fax simply print this form, fill in the information below and fax the completed form to
646-607-1907 (from USA) or +353 1 6849977 (from Rest of World). If you have any questions please email help@researchandmarkets.net

Order information
Please verify that the product information is correct and select the format you require.


Product Name:
12th Annual LGBT Tourism Study
Web Address:
http://www.researchandmarkets.com/reports/604700
Office Code:
OC8HJNPOUMUXU

Report formats
Please enter the quantity of the report format you require.

	Format	Quantity	Price
	Electronic (PDF)		€467.00

Contact information
Please enter all the information below in BLOCK CAPITALS.


	First Name:	Last Name:
	Email Address:
	Job Title:
	Organisation:
	Address:
	City:
	Postal/Zip Code:
	Country:
	Phone Number:
	Fax Number:

Please fax this form to:
(646) 607-1907 or (646) 964-6609 (from USA)
+353-1-481-1716 or +353-1-653-1571 (from Rest of World)

Page 2 of 2
Printed 28/11/2009 23:50:37

Payment information

Please indicate the payment method you would like to use by selecting the appropriate box.

Pay by Credit Card:

	American Express
	Diners Club
	Master Card
	Visa


Cardholder's Name:

Cardholder's Signature:

Expiry Date:	/

Card Number:

CVV Security Code:

Issue Date:	/ (Diners Club only)

Pay by Check:

Please post the check, accompanied by this form, to:

Research and Markets,
Guinness Centre,
Taylors Lane,
Dublin 8,
Ireland.

Pay by Wire Transfer:

Please transfer funds to:


Account number:	83313083
Sort code:	98-53-30
Swift code:	ULSBIE2D
IBAN number:	IE78ULSB98533083313083
Bank Address:	Ulster Bank, 27-35 Main St, Blackrock, Co. Dublin, Ireland.

If you have a Marketing Code please enter it below:
	Marketing Code:

Please note that by ordering from Research and Markets you are agreeing to our Terms and Conditions at http://www.researchandmarkets.com/info/terms.asp

Please fax this form to:
(646) 607-1907 or (646) 964-6609 (from USA)
+353-1-481-1716 or +353-1-653-1571 (from Rest of World)