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Daimler AG - IT Sales Opportunities - 2008


Description: The global automobile industry is going through a phase of change, which is creating a number of opportunities for the IT vendors. For example - led by strong economic growth in countries such as Brazil, Russia, India and China, the automobile industry is shifting its focus from the traditionally strong markets such as the US towards these emerging markets. This trend is seen in both production and sales of automobiles. This trend has led to a demand for operations & manufacturing applications, supply chain management applications, collaboration tools etc.

The industry is also affected by strict enviorment norms and is investing heavily in research and development (R&D) to make vehicles more fuel efficient or run on alternate fuels like biogas. Even this is an opportunity for IT vendors in the area of information/data management, server hardware, engineering applications etc.

The report is meant for IT vendors and intends to help them identify selling opportunities within the company. Further, the identified sales drivers can be used to penetrate these accounts or increase current share of the customers wallet.

TechNavio Insights is a set of reports based on TechNavio - a market intelligence platform for the IT industry. It builds on the intelligence available within TechNavio, and leverages on the custom research experience of the Technology Navigators. TechNavio is built on years of experience of Infiniti Research in deep dive custom research and consulting for over 30 Fortune 500 companies and numerous large and mid-sized companies.


Contents: 1. Company Overview
1.1 Business Overview
1.2 Key Figures
1.3 Corporate Headquarters
2. IT Spending and Deployments

3. IT Sales Opportunities
3.1 IT Sales Opportunities - Software
3.2 IT Sales Opportunities - Hardware
3.3 IT Sales Opportunities - Services

4. Sales Drivers
4.1 Collaboration & Partnership
4.2 Cost Cutting & Operational Efficiency
4.3 Employee Productivity & Compensation Management
4.4 Faster & Better Product Development
4.5 Geographic Expansion
4.6 Globally Integrated Supply Chain
4.7 Improving Customer Service
4.8 Information & Knowledge Management
4.9 Intellectual Property Management
4.10 IT Infrastructure Integration & Rationalization
4.11 Lean, Agile & Flexible Manufacturing
4.12 Mergers & Acquisitions
4.13 Sales Force Expansion
4.14 Standardization & Modularization
4.15 Regulatory Compliance

5. Conclusion

Appendix A: Key IT Spending Decision Makers
Brazil
Germany
India
Singapore
United Kingdom
United States
Appendix B: Definitions
B.1 Software
B.2 Hardware
B.3 Services
Appendix C - Methodology
C.1 Evaluating Criticality Score
C2. Evaluating Demand Score

Other Reports in This Series

List of Exhibits

Exhibit 2.1: IT Deployment Details
Exhibit 3.1: Software Sales Opportunities Map
Exhibit 3.2: Opportunities and Related Sales Drivers for Software
Exhibit 3.3: Hardware Sales Opportunities Map
Exhibit 3.4: Opportunities and Related Sales Drivers for Hardware
Exhibit 3.5: IT Services Sales Opportunities Map
Exhibit 3.6: Opportunities and Related Sales Drivers for IT Services
Exhibit 4.1: Daimler’s Key Expansion Plans
Exhibit C1: Calculations for Estimating Criticality Score
Exhibit C2: Criticality Scores for Various Software Applications
Exhibit C3: Criticality Scores for Various Hardware Products
Exhibit C4: Criticality Scores for Various IT Services
Exhibit C5: Calculations for Estimating Demand Score





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