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The Branch is Back: Global Case Studies in 21st Century Banking Success
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Description: |
The branch is well and truly back as the lead delivery channel and is once again the subject of major development spend. This report reviews the state of branch banking across the world and presents case studies of industry leading innovation.
The report assesses the critical success factors involved in:
- The brand and the branch. - Branch design. - The branch in the community. - Network planning and management. - Self-service strategy. - Sales systems. - Staff skills.
Branches can be made to work effectively for all sectors of the market – and somewhere in the world someone has already solved your problem!
Who should read this?
Heads of Financial Service Providers, Executive Directors, Consultants Partners and Directors of Retail Banking and Senior Management in Retail Banking, small business banking, branch operations, delivery channel strategy. Cash in Transit companies Directors, Head of Sales Trends,
What are they looking for?
Peer group experience, industry trends, material for business cases, re-assurance, education of potential, for example: self service and strategy options. Education on the issues and alternative solutions, best practice and trends, self service developments, and things likely to impact their business models.
About the Author:
Formerly a member of the General Management team of the highly successful UK Cooperative Bank, David J Cavell FCIB has led and supported a range of strategy and implementation projects.
Long established as an examiner for the Chartered Institute of Bankers, he assisted the development and launch of a new bank card examination for Visa International. He is currently a panel member for the UK Banking Code Standards Board and a member of the General Assembly of the University of Manchester. He is a member of the judging panel for major annual industry awards given by the UK Institute of Financial Services and The Asian Banker Journal of Singapore. |
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Contents: |
SECTION 1: INTRODUCTION
– Overview – Introduction – Channel objectives – The return of the branch? – Critical success factors – Location – An optimal retail format – Staff competences – Network asset management – Network effect – The brand at the branch – Learning from other sectors – Alternative forms of branches – Product or sector focused branching – The Umpqua Bank Innovation Lab – Franchised branching – Shared branching – Mobile branches – Self service at the branch – Conclusion
SECTION 2: BRANCH-LED RETAIL BANKING – Australia and New Zealand Banking Group Limited, Australia – HBOS Group, UK – YES Bank, India
SECTION 3: BRANCH DESIGN STUDIES – BBK BSC – Lloyds TSB Bank plc, UK – The Co-operative Bank, UK – Wachovia Corporation, US – Cameos in branch design – Banca Nazionale del Lavoro, Italy – Cairo Amman Bank, Jordan – Glitnir Bank, Iceland – Home Credit and Finance Bank LLC, Russia
SECTION 4: SALES AND SERVICE – TD Canada Trust, Canada – Turkiye Garanti Bankasi AS (Garanti Bank), Turkey – Cameos in branch sales strategies – De Post, Belgium – Royal Bank of Canada
SECTION 5: THE BRANCH IN THE COMMUNITY – Bendigo Bank, Australia – Caja Navarra, Spain – Delta Community Credit Union, US
SECTION 6: MISCELLANEOUS PAPERS – Winning with branches. Six key disciplines for branch transformation – Background – The branch-banking challenge – Locking in value through the branch – Six disciplines for branch transformation – People strategy – Customer service process design – Property strategy – restructuring and design – Branch economics – Product development – Security and risk planning – Conclusions – Increasing sales effectiveness – Background – The pipeline – Proactive sales lead generation and closure – Key enablers – A view of the future – Conclusion – Back to basics – the eight-step solution – A worldwide issue – The eight steps: - Evaluate the current status - Assess the implications of the review - Review ongoing roles and responsibilities - Restructure the product set - Agree on priority segments for the branch - Implement and sustain the process - Establish metrics - Determine incentives – Conclusion – Optimising the return from branch network assets – The stakeholders – The management of the branch network assets – A methodology is required – The six steps: - Integrated market analysis - Examination of the current distribution infrastructure - Financial analysis of the current network - The development of alternative solutions and scenarios - Modelling the financial impact - Analysis into action! – In-store (and other host-located) branches – Discipline maximises management effectiveness – Appendix: Information resources for the branch network planner – Establishing branch customer profiles – Establishing catchment areas for each branch – Developing a branch scorecard – Self service – automating teller transactions, customer service and sales – Introduction – Deposits – notes, coin and cheques (or other paper) – Note and coin-automated depositories – Note and cheque-accepting ATMs – Cash recycling – Envelope depositories – Coin acceptors – Transaction receipts – Transaction scrutiny – The ‘night safe’ service – Withdrawals – Notes and coin, and multi-currency – Cheque encashments – Cheques drawn on a customer’s account – Coin for notes – Currency exchange – Inter-account transfers – Bill payment – Overseas remittances – Beyond the cash! – Incentives and rewards – Trust and familiarity – Identifying the customer – Recognising and greeting the customer – Handling simple queries – Relationship-building dialogue – Product sales |
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Companies Mentioned |
-American Express
-ABN AMRO
-Accenture
-Barclays Bank
-Banksys
-Citibank
-Credit Suisse
-Deutsche Bank
-Ernst & Young
-Europay
-GE Money
-HSBC
-ING
-JPMorgan Chase
-KPMG
-MasterCard
-McKinsey
-The Royal Bank of Scotland
-Société Générale
-Standard Chartered |
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