MVNO Strategies in Western Europe

Ovum, April 2008, Pages: 11

Western Europe comprises a host of mobile virtual network operator (MVNO) markets at different stages of development. There are mature and intensely competitive MVNO markets such as the Netherlands as well as nascent MVNO markets such as Italy. These provide key examples of MVNOs that have survived, flourished or failed. This report examines the trends, the critical success factors, and the key lessons that can be learnt.

Table of contents

Executive summary

In a nutshell
Key messages
Ovum view

MVNOs slice up the market

Two segments stand out

No-frills offerings

A popular and simple business model
Key lessons for no-frill MVNOs

Mobile offerings aimed at ethnic groups

A good opportunity
Key lessons for MVNOs targeting ethnic groups

Other segments

Tougher segments to go after

Potential new opportunities

Nascent MVNO markets
Wholesaling brings added revenues

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