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Personal Hygiene in Morocco to 2011 Product Image

Personal Hygiene in Morocco to 2011

  • ID: 606757
  • May 2008
  • Region: Morocco
  • 117 pages
  • Datamonitor

This databook is a detailed information resource covering all the key data points on Personal Hygiene in Morocco. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

- Contains information on 3 categories: Soap, Deodorants and Bath & shower products

- Provides market value, volume, expenditure and consumption data by market, segment and subsegment

- Includes company and brand share data by categories

Highlights of this title

The market for Personal Hygiene in Morocco increased between 2001-2006, growing at an average annual rate of 6.6%.

The leading company in the market in 2006 was Unilever. The second-largest player was Azbane Sa with Maroc Herbs in third place.

Key reasons to purchase this title

- Discover the major quantitative trends affecting the Personal Hygiene markets

- Understand consumers consumption and expenditure patterns

- Understand the future direction of the market with reliable historical data and full five year forecasting

Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Personal Hygiene 2
Summary category level - Soap 3
Summary category level - Deodorants 4
Summary category level - Bath & Shower Products 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 19
Value Analysis, 2001-2006 19
Value Analysis, 2006-2011 20
Value Analysis, US$ 2001-2006 22
Value Analysis, US$ 2006-2011 22
Volume Analysis, 2001-2006 24
Volume Analysis, 2006-2011 25
Company and Brand Share Analysis 28
Expenditure & consumption per capita 32
Chapter 4 LEADING COMPANY PROFILES 35
Unilever 35
Chapter 5 CATEGORY ANALYSIS - SOAP 37
Value Analysis, 2001-2006 37
Value Analysis, 2006-2011 38
Value Analysis, US$ 2001-2006 40
Value Analysis, US$ 2006-2011 40
Volume Analysis, 2001-2006 42
Volume Analysis, 2006-2011 43
Company and Brand Share Analysis 46
Expenditure & consumption per capita 49
Chapter 6 CATEGORY ANALYSIS - DEODORANTS 52
Value Analysis, 2001-2006 52
Value Analysis, 2006-2011 54
Value Analysis, US$ 2001-2006 56
Value Analysis, US$ 2006-2011 57
Volume Analysis, 2001-2006 59
Volume Analysis, 2006-2011 61
Company and Brand Share Analysis 64
Expenditure & consumption per capita 67
Chapter 7 CATEGORY ANALYSIS - BATH & SHOWER PRODUCTS 73
Value Analysis, 2001-2006 73
Value Analysis, 2006-2011 74
Value Analysis, US$ 2001-2006 76
Value Analysis, US$ 2006-2011 76
Volume Analysis, 2001-2006 78
Volume Analysis, 2006-2011 79
Company and Brand Share Analysis 82
Expenditure & consumption per capita 85
Chapter 8 COUNTRY COMPARISON 88
Value 88
Volume 93
Market Share 98
Chapter 9 NEW PRODUCT DEVELOPMENT 99
Product launches over time 99
Recent product launches 101
Chapter 10 MOROCCO SOCIOECONOMIC PROFILE 102
Country Overview 102
Key Facts 103
Political Overview 105
Morocco Economic Overview 106
Chapter 11 MOROCCO MACROECONOMIC PROFILE 107
Macroeconomic Indicators 107
Chapter 12 RESEARCH METHODOLOGY 112
Methodology overview 112
Secondary research 113
Market modelling 114
Primary research 115
Data finalisation 115
Ongoing research 116
Chapter 13 APPENDIX 117
Future readings 117
How to contact experts in your industry 117

LIST OF FIGURES
Figure 1: Morocco Personal hygiene value & value forecast, 2001-2011 (MAD m, nominal prices) 21
Figure 2: Morocco Personal hygiene category growth comparison, by value, 2001-2011 23
Figure 3: Morocco Personal hygiene volume & volume forecast, 2001-2011 (Units m) 26
Figure 4: Morocco Personal hygiene category growth comparison, by volume, 2001-2011 27
Figure 5: Morocco Personal hygiene company share, by value, 2005-2006 (%) 30
Figure 6: Morocco Soap value & value forecast, 2001-2011 (MAD m, nominal prices) 39
Figure 7: Morocco Soap category growth comparison, by value, 2001-2011 41
Figure 8: Morocco Soap volume & volume forecast, 2001-2011 (Units m) 44
Figure 9: Morocco Soap category growth comparison, by volume, 2001-2011 45
Figure 10: Morocco Soap company share, by value, 2005-2006 (%) 47
Figure 11: Morocco Deodorants value & value forecast, 2001-2011 (MAD m, nominal prices) 55
Figure 12: Morocco Deodorants category growth comparison, by value, 2001-2011 58
Figure 13: Morocco Deodorants volume & volume forecast, 2001-2011 (Units m) 62
Figure 14: Morocco Deodorants category growth comparison, by volume, 2001-2011 63
Figure 15: Morocco Deodorants company share, by value, 2005-2006 (%) 65
Figure 16: Morocco Bath & shower products value & value forecast, 2001-2011 (MAD m, nominal prices) 75
Figure 17: Morocco Bath & shower products category growth comparison, by value, 2001-2011 77
Figure 18: Morocco Bath & shower products volume & volume forecast, 2001-2011 (Units m) 80
Figure 19: Morocco Bath & shower products category growth comparison, by volume, 2001-2011 81
Figure 20: Morocco Bath & shower products company share, by value, 2005-2006 (%) 83
Figure 21: Global Personal Hygiene market split (value terms, 2006) - Top 5 countries 89
Figure 22: Global Personal Hygiene market value, 2001 - 2006 (Top 5 countries) 92
Figure 23: Global Personal Hygiene market split (volume terms, 2006) - Top 5 countries 94
Figure 24: Global Personal Hygiene market volume, 2001 - 2006 (Top 5 countries) 97
Figure 25: Map of Morocco 104
Figure 26: Annual data review process 113

LIST OF TABLES
Table 1: Personal Hygiene category definitions 8
Table 2: Personal Hygiene distribution channels 9
Table 3: Morocco Personal Hygiene value, 2001-2006 (MAD m, nominal prices) 19
Table 4: Morocco Personal Hygiene value forecast, 2006-2011 (MAD m, nominal prices) 20
Table 5: Morocco Personal Hygiene value, 2001-2006 (US$ m nominal prices) 22
Table 6: Morocco Personal Hygiene value forecast, 2006-2011 (US$ m nominal prices) 22
Table 7: Morocco Personal Hygiene volume, 2001-2006 (Units m) 24
Table 8: Morocco Personal Hygiene volume forecast, 2006-2011 (Units m) 25
Table 9: Morocco Personal Hygiene brand share, by value, 2005-2006 (%) 28
Table 10: Morocco Personal Hygiene value, by brand 2005-2006 (MAD m nominal prices) 29
Table 11: Morocco Personal Hygiene company share by value, 2005-2006 (%) 31
Table 12: Morocco Personal Hygiene value, by company, 2005-2006 (MAD m nominal prices) 31
Table 13: Morocco Personal Hygiene expenditure per capita, 2001-2006 (MAD, nominal prices) 32
Table 14: Morocco Personal Hygiene forecast expenditure per capita, 2006-2011 (MAD, nominal prices) 32
Table 15: Morocco Personal Hygiene expenditure per capita, 2001-2006 (US$ nominal prices) 33
Table 16: Morocco Personal Hygiene forecast expenditure per capita, 2006-2011 (US$ nominal prices) 33
Table 17: Morocco Personal Hygiene consumption per capita, 2001-2006 (Units) 34
Table 18: Morocco Personal Hygiene forecast consumption per capita, 2006-2011 (Units) 34
Table 19: Unilever Key Facts 35
Table 20: Morocco Soap value, 2001-2006 (MAD m, nominal prices) 37
Table 21: Morocco Soap value forecast, 2006-2011 (MAD m, nominal prices) 38
Table 22: Morocco Soap value, 2001-2006 (US$ m nominal prices) 40
Table 23: Morocco Soap value forecast, 2006-2011 (US$ m nominal prices) 40
Table 24: Morocco Soap volume, 2001-2006 (Units m) 42
Table 25: Morocco Soap volume forecast, 2006-2011 (Units m) 43
Table 26: Morocco Soap brand share, by value, 2005-2006 (%) 46
Table 27: Morocco Soap value, by brand 2005-2006 (MAD m nominal prices) 46
Table 28: Morocco Soap company share by value, 2005-2006 (%) 48
Table 29: Morocco Soap value, by company, 2005-2006 (MAD m nominal prices) 48
Table 30: Morocco Soap expenditure per capita, 2001-2006 (MAD, nominal prices) 49
Table 31: Morocco Soap forecast expenditure per capita, 2006-2011 (MAD, nominal prices) 49
Table 32: Morocco Soap expenditure per capita, 2001-2006 (US$ nominal prices) 50
Table 33: Morocco Soap forecast expenditure per capita, 2006-2011 (US$ nominal prices) 50
Table 34: Morocco Soap consumption per capita, 2001-2006 (Units) 51
Table 35: Morocco Soap forecast consumption per capita, 2006-2011 (Units) 51
Table 36: Morocco Deodorants value, 2001-2006 (MAD m, nominal prices) 53
Table 37: Morocco Deodorants value forecast, 2006-2011 (MAD m, nominal prices) 54
Table 38: Morocco Deodorants value, 2001-2006 (US$ m nominal prices) 56
Table 39: Morocco Deodorants value forecast, 2006-2011 (US$ m nominal prices) 57
Table 40: Morocco Deodorants volume, 2001-2006 (Units m) 60
Table 41: Morocco Deodorants volume forecast, 2006-2011 (Units m) 61
Table 42: Morocco Deodorants brand share, by value, 2005-2006 (%) 64
Table 43: Morocco Deodorants value, by brand 2005-2006 (MAD m nominal prices) 64
Table 44: Morocco Deodorants company share by value, 2005-2006 (%) 66
Table 45: Morocco Deodorants value, by company, 2005-2006 (MAD m nominal prices) 66
Table 46: Morocco Deodorants expenditure per capita, 2001-2006 (MAD, nominal prices) 67
Table 47: Morocco Deodorants forecast expenditure per capita, 2006-2011 (MAD, nominal prices) 68
Table 48: Morocco Deodorants expenditure per capita, 2001-2006 (US$ nominal prices) 69
Table 49: Morocco Deodorants forecast expenditure per capita, 2006-2011 (US$ nominal prices) 70
Table 50: Morocco Deodorants consumption per capita, 2001-2006 (Units) 71
Table 51: Morocco Deodorants forecast consumption per capita, 2006-2011 (Units) 72
Table 52: Morocco Bath & shower products value, 2001-2006 (MAD m, nominal prices) 73
Table 53: Morocco Bath & shower products value forecast, 2006-2011 (MAD m, nominal prices) 74
Table 54: Morocco Bath & shower products value, 2001-2006 (US$ m nominal prices) 76
Table 55: Morocco Bath & shower products value forecast, 2006-2011 (US$ m nominal prices) 76
Table 56: Morocco Bath & shower products volume, 2001-2006 (Units m) 78
Table 57: Morocco Bath & shower products volume forecast, 2006-2011 (Units m) 79
Table 58: Morocco Bath & shower products brand share, by value, 2005-2006 (%) 82
Table 59: Morocco Bath & shower products value, by brand 2005-2006 (MAD m nominal prices) 82
Table 60: Morocco Bath & shower products company share by value, 2005-2006 (%) 84
Table 61: Morocco Bath & shower products value, by company, 2005-2006 (MAD m nominal prices) 84
Table 62: Morocco Bath & shower products expenditure per capita, 2001-2006 (MAD, nominal prices) 85
Table 63: Morocco Bath & shower products forecast expenditure per capita, 2006-2011 (MAD, nominal prices) 85
Table 64: Morocco Bath & shower products expenditure per capita, 2001-2006 (US$ nominal prices) 86
Table 65: Morocco Bath & shower products forecast expenditure per capita, 2006-2011 (US$ nominal prices) 86
Table 66: Morocco Bath & shower products consumption per capita, 2001-2006 (Units) 87
Table 67: Morocco Bath & shower products forecast consumption per capita, 2006-2011 (Units) 87
Table 68: Global Personal Hygiene market value, 2006 88
Table 69: Global Personal Hygiene market split (value terms (US$ m), 2006) - Top 5 countries 91
Table 70: Global Personal Hygiene market volume, 2006 93
Table 71: Global Personal Hygiene market split (volume terms, 2006) - Top 5 countries 96
Table 72: Leading players - Top 5 countries 98
Table 73: Morocco Personal Hygiene new product launches (reports) and SKUs, by company (Top 5 companies), 2006 99
Table 74: Morocco Personal Hygiene new product launches (reports), by flavor and fragrances (Top 10 flavors), 2006 99
Table 75: Morocco Personal Hygiene new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 100
Table 76: Morocco Personal Hygiene new product launches (reports), by Package tags or Claims (Top 10 claims), 2006 100
Table 77: Morocco Personal Hygiene new product launches (reports) - Recent 5 launches 101
Table 78: Morocco Key Facts 103
Table 79: Morocco population, by age group, 2000-2005 (millions) 107
Table 80: Morocco population forecast, by age group, 2005-2010 (millions) 108
Table 81: Morocco population, by gender, 2000-2005 (millions) 108
Table 82: Morocco population forecast, by gender, 2005-2010 (millions) 109
Table 83: Morocco real GDP, 2000-2005 (MAD bn, 2005 prices) 109
Table 84: Morocco real GDP forecast, 2005-2010 (MAD bn, 2005 prices) 109
Table 85: Morocco nominal GDP, 2000-2005 (MAD bn, nominal prices) 110
Table 86: Morocco real GDP, 2000-2005 (US$ bn, 2005 prices) 110
Table 87: Morocco real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 110
Table 88: Morocco consumer price index, 2000-2005 (2000=100) 111
Table 89: Morocco consumer price index, 2005-2010 (2000=100) 111
Table 90: Morocco exchange rate, 2000-2005 111

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