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Personal Hygiene in Sweden to 2011 Product Image

Personal Hygiene in Sweden to 2011

  • ID: 606770
  • May 2008
  • Region: Sweden
  • 128 pages
  • Datamonitor

This databook is a detailed information resource covering all the key data points on Personal Hygiene in Sweden. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

- Contains information on 3 categories: Soap, Deodorants and Bath & shower products

- Provides market value, volume, expenditure and consumption data by market, segment and subsegment

- Includes company and brand share data by categories

Highlights of this title

The market for Personal Hygiene in Sweden increased between 2001-2006, growing at an average annual rate of 1.9%.

The leading company in the market in 2006 was Unilever. The second-largest player was Beiersdorf AG with Alberto-Culver Company in third place.

Key reasons to purchase this title

- Discover the major quantitative trends affecting the Personal Hygiene markets

- Understand consumers consumption and expenditure patterns

- Understand the future direction of the market with reliable historical data and full five year forecasting

Note: Product cover images may vary from those shown

Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Personal Hygiene 2
Summary category level - Soap 3
Summary category level - Deodorants 4
Summary category level - Bath & Shower Products 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value Analysis, 2001-2006 20
Value Analysis, 2006-2011 21
Value Analysis, US$ 2001-2006 23
Value Analysis, US$ 2006-2011 23
Volume Analysis, 2001-2006 25
Volume Analysis, 2006-2011 26
Company and Brand Share Analysis 29
Distribution Analysis 33
Expenditure & consumption per capita 35
Chapter 4 LEADING COMPANY PROFILES 38
Unilever 38
Beiersdorf AG 40
Chapter 5 CATEGORY ANALYSIS - SOAP 42
Value Analysis, 2001-2006 42
Value Analysis, 2006-2011 43
Value Analysis, US$ 2001-2006 45
Value Analysis, US$ 2006-2011 45
Volume Analysis, 2001-2006 47
Volume Analysis, 2006-2011 48
Company and Brand Share Analysis 51
Distribution Analysis 54
Expenditure & consumption per capita 56
Chapter 6 CATEGORY ANALYSIS - DEODORANTS 59
Value Analysis, 2001-2006 59
Value Analysis, 2006-2011 61
Value Analysis, US$ 2001-2006 63
Value Analysis, US$ 2006-2011 64
Volume Analysis, 2001-2006 66
Volume Analysis, 2006-2011 68
Company and Brand Share Analysis 71
Distribution Analysis 74
Expenditure & consumption per capita 76
Chapter 7 CATEGORY ANALYSIS - BATH & SHOWER PRODUCTS 82
Value Analysis, 2001-2006 82
Value Analysis, 2006-2011 83
Value Analysis, US$ 2001-2006 85
Value Analysis, US$ 2006-2011 85
Volume Analysis, 2001-2006 87
Volume Analysis, 2006-2011 88
Company and Brand Share Analysis 91
Distribution Analysis 94
Expenditure & consumption per capita 96
Chapter 8 COUNTRY COMPARISON 99
Value 99
Volume 104
Market Share 109
Chapter 9 NEW PRODUCT DEVELOPMENT 110
Product launches over time 110
Recent product launches 113
Chapter 10 SWEDEN SOCIOECONOMIC PROFILE 114
Country Overview 114
Key Facts 115
Political Overview 116
Sweden Economic Overview 117
Chapter 11 SWEDEN MACROECONOMIC PROFILE 118
Macroeconomic Indicators 118
Chapter 12 RESEARCH METHODOLOGY 123
Methodology overview 123
Secondary research 124
Market modelling 125
Primary research 126
Data finalisation 126
Ongoing research 127
Chapter 13 APPENDIX 128
Future readings 128
How to contact experts in your industry 128

LIST OF FIGURES
Figure 1: Sweden Personal hygiene value & value forecast, 2001-2011 (SEK m, nominal prices) 22
Figure 2: Sweden Personal hygiene category growth comparison, by value, 2001-2011 24
Figure 3: Sweden Personal hygiene volume & volume forecast, 2001-2011 (Units m) 27
Figure 4: Sweden Personal hygiene category growth comparison, by volume, 2001-2011 28
Figure 5: Sweden Personal hygiene company share, by value, 2005-2006 (%) 31
Figure 6: Sweden Personal hygiene distribution channels, by value, 2005-2006(%) 34
Figure 7: Sweden Soap value & value forecast, 2001-2011 (SEK m, nominal prices) 44
Figure 8: Sweden Soap category growth comparison, by value, 2001-2011 46
Figure 9: Sweden Soap volume & volume forecast, 2001-2011 (Units m) 49
Figure 10: Sweden Soap category growth comparison, by volume, 2001-2011 50
Figure 11: Sweden Soap company share, by value, 2005-2006 (%) 52
Figure 12: Sweden Soap distribution channels, by value, 2005-2006(%) 55
Figure 13: Sweden Deodorants value & value forecast, 2001-2011 (SEK m, nominal prices) 62
Figure 14: Sweden Deodorants category growth comparison, by value, 2001-2011 65
Figure 15: Sweden Deodorants volume & volume forecast, 2001-2011 (Units m) 69
Figure 16: Sweden Deodorants category growth comparison, by volume, 2001-2011 70
Figure 17: Sweden Deodorants company share, by value, 2005-2006 (%) 72
Figure 18: Sweden Deodorants distribution channels, by value, 2005-2006(%) 75
Figure 19: Sweden Bath & shower products value & value forecast, 2001-2011 (SEK m, nominal prices) 84
Figure 20: Sweden Bath & shower products category growth comparison, by value, 2001-2011 86
Figure 21: Sweden Bath & shower products volume & volume forecast, 2001-2011 (Units m) 89
Figure 22: Sweden Bath & shower products category growth comparison, by volume, 2001-2011 90
Figure 23: Sweden Bath & shower products company share, by value, 2005-2006 (%) 92
Figure 24: Sweden Bath & shower products distribution channels, by value, 2005-2006(%) 95
Figure 25: Global Personal Hygiene market split (value terms, 2006) - Top 5 countries 100
Figure 26: Global Personal Hygiene market value, 2001 - 2006 (Top 5 countries) 103
Figure 27: Global Personal Hygiene market split (volume terms, 2006) - Top 5 countries 105
Figure 28: Global Personal Hygiene market volume, 2001 - 2006 (Top 5 countries) 108
Figure 29: Map of Sweden 115
Figure 30: Annual data review process 124

LIST OF TABLES
Table 1: Personal Hygiene category definitions 8
Table 2: Personal Hygiene distribution channels 9
Table 3: Sweden Personal Hygiene value, 2001-2006 (SEK m, nominal prices) 20
Table 4: Sweden Personal Hygiene value forecast, 2006-2011 (SEK m, nominal prices) 21
Table 5: Sweden Personal Hygiene value, 2001-2006 (US$ m nominal prices) 23
Table 6: Sweden Personal Hygiene value forecast, 2006-2011 (US$ m nominal prices) 23
Table 7: Sweden Personal Hygiene volume, 2001-2006 (Units m) 25
Table 8: Sweden Personal Hygiene volume forecast, 2006-2011 (Units m) 26
Table 9: Sweden Personal Hygiene brand share, by value, 2005-2006 (%) 29
Table 10: Sweden Personal Hygiene value, by brand 2005-2006 (SEK m nominal prices) 30
Table 11: Sweden Personal Hygiene company share by value, 2005-2006 (%) 32
Table 12: Sweden Personal Hygiene value, by company, 2005-2006 (SEK m nominal prices) 32
Table 13: Sweden Personal Hygiene distribution channels, by value, 2005-2006 (%) 33
Table 14: Sweden Personal Hygiene value, by distribution channel, 2005-2006 (SEK m nominal prices) 33
Table 15: Sweden Personal Hygiene expenditure per capita, 2001-2006 (SEK, nominal prices) 35
Table 16: Sweden Personal Hygiene forecast expenditure per capita, 2006-2011 (SEK, nominal prices) 35
Table 17: Sweden Personal Hygiene expenditure per capita, 2001-2006 (US$ nominal prices) 36
Table 18: Sweden Personal Hygiene forecast expenditure per capita, 2006-2011 (US$ nominal prices) 36
Table 19: Sweden Personal Hygiene consumption per capita, 2001-2006 (Units) 37
Table 20: Sweden Personal Hygiene forecast consumption per capita, 2006-2011 (Units) 37
Table 21: Unilever Key Facts 38
Table 22: Beiersdorf AG Key Facts 40
Table 23: Sweden Soap value, 2001-2006 (SEK m, nominal prices) 42
Table 24: Sweden Soap value forecast, 2006-2011 (SEK m, nominal prices) 43
Table 25: Sweden Soap value, 2001-2006 (US$ m nominal prices) 45
Table 26: Sweden Soap value forecast, 2006-2011 (US$ m nominal prices) 45
Table 27: Sweden Soap volume, 2001-2006 (Units m) 47
Table 28: Sweden Soap volume forecast, 2006-2011 (Units m) 48
Table 29: Sweden Soap brand share, by value, 2005-2006 (%) 51
Table 30: Sweden Soap value, by brand 2005-2006 (SEK m nominal prices) 51
Table 31: Sweden Soap company share by value, 2005-2006 (%) 53
Table 32: Sweden Soap value, by company, 2005-2006 (SEK m nominal prices) 53
Table 33: Sweden Soap distribution channels, by value, 2005-2006 (%) 54
Table 34: Sweden Soap value, by distribution channel, 2005-2006 (SEK m nominal prices) 54
Table 35: Sweden Soap expenditure per capita, 2001-2006 (SEK, nominal prices) 56
Table 36: Sweden Soap forecast expenditure per capita, 2006-2011 (SEK, nominal prices) 56
Table 37: Sweden Soap expenditure per capita, 2001-2006 (US$ nominal prices) 57
Table 38: Sweden Soap forecast expenditure per capita, 2006-2011 (US$ nominal prices) 57
Table 39: Sweden Soap consumption per capita, 2001-2006 (Units) 58
Table 40: Sweden Soap forecast consumption per capita, 2006-2011 (Units) 58
Table 41: Sweden Deodorants value, 2001-2006 (SEK m, nominal prices) 60
Table 42: Sweden Deodorants value forecast, 2006-2011 (SEK m, nominal prices) 61
Table 43: Sweden Deodorants value, 2001-2006 (US$ m nominal prices) 63
Table 44: Sweden Deodorants value forecast, 2006-2011 (US$ m nominal prices) 64
Table 45: Sweden Deodorants volume, 2001-2006 (Units m) 67
Table 46: Sweden Deodorants volume forecast, 2006-2011 (Units m) 68
Table 47: Sweden Deodorants brand share, by value, 2005-2006 (%) 71
Table 48: Sweden Deodorants value, by brand 2005-2006 (SEK m nominal prices) 71
Table 49: Sweden Deodorants company share by value, 2005-2006 (%) 73
Table 50: Sweden Deodorants value, by company, 2005-2006 (SEK m nominal prices) 73
Table 51: Sweden Deodorants distribution channels, by value, 2005-2006 (%) 74
Table 52: Sweden Deodorants value, by distribution channel, 2005-2006 (SEK m nominal prices) 74
Table 53: Sweden Deodorants expenditure per capita, 2001-2006 (SEK, nominal prices) 76
Table 54: Sweden Deodorants forecast expenditure per capita, 2006-2011 (SEK, nominal prices) 77
Table 55: Sweden Deodorants expenditure per capita, 2001-2006 (US$ nominal prices) 78
Table 56: Sweden Deodorants forecast expenditure per capita, 2006-2011 (US$ nominal prices) 79
Table 57: Sweden Deodorants consumption per capita, 2001-2006 (Units) 80
Table 58: Sweden Deodorants forecast consumption per capita, 2006-2011 (Units) 81
Table 59: Sweden Bath & shower products value, 2001-2006 (SEK m, nominal prices) 82
Table 60: Sweden Bath & shower products value forecast, 2006-2011 (SEK m, nominal prices) 83
Table 61: Sweden Bath & shower products value, 2001-2006 (US$ m nominal prices) 85
Table 62: Sweden Bath & shower products value forecast, 2006-2011 (US$ m nominal prices) 85
Table 63: Sweden Bath & shower products volume, 2001-2006 (Units m) 87
Table 64: Sweden Bath & shower products volume forecast, 2006-2011 (Units m) 88
Table 65: Sweden Bath & shower products brand share, by value, 2005-2006 (%) 91
Table 66: Sweden Bath & shower products value, by brand 2005-2006 (SEK m nominal prices) 91
Table 67: Sweden Bath & shower products company share by value, 2005-2006 (%) 93
Table 68: Sweden Bath & shower products value, by company, 2005-2006 (SEK m nominal prices) 93
Table 69: Sweden Bath & shower products distribution channels, by value, 2005-2006 (%) 94
Table 70: Sweden Bath & shower products value, by distribution channel, 2005-2006 (SEK m nominal prices) 94
Table 71: Sweden Bath & shower products expenditure per capita, 2001-2006 (SEK, nominal prices) 96
Table 72: Sweden Bath & shower products forecast expenditure per capita, 2006-2011 (SEK, nominal prices) 96
Table 73: Sweden Bath & shower products expenditure per capita, 2001-2006 (US$ nominal prices) 97
Table 74: Sweden Bath & shower products forecast expenditure per capita, 2006-2011 (US$ nominal prices) 97
Table 75: Sweden Bath & shower products consumption per capita, 2001-2006 (Units) 98
Table 76: Sweden Bath & shower products forecast consumption per capita, 2006-2011 (Units) 98
Table 77: Global Personal Hygiene market value, 2006 99
Table 78: Global Personal Hygiene market split (value terms (US$ m), 2006) - Top 5 countries 102
Table 79: Global Personal Hygiene market volume, 2006 104
Table 80: Global Personal Hygiene market split (volume terms, 2006) - Top 5 countries 107
Table 81: Leading players - Top 5 countries 109
Table 82: Sweden Personal Hygiene new product launches (reports) and SKUs, by company (Top 5 companies), 2006 110
Table 83: Sweden Personal Hygiene new product launches (reports), by flavor and fragrances (Top 10 flavors), 2006 111
Table 84: Sweden Personal Hygiene new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 111
Table 85: Sweden Personal Hygiene new product launches (reports), by Package tags or Claims , 2006 112
Table 86: Sweden Personal Hygiene new product launches (reports) - Recent 5 launches 113
Table 87: Sweden Key Facts 115
Table 88: Sweden population, by age group, 2000-2005 (millions) 118
Table 89: Sweden population forecast, by age group, 2005-2010 (millions) 119
Table 90: Sweden population, by gender, 2000-2005 (millions) 119
Table 91: Sweden population forecast, by gender, 2005-2010 (millions) 120
Table 92: Sweden real GDP, 2000-2005 (SEK bn, 2005 prices) 120
Table 93: Sweden real GDP forecast, 2005-2010 (SEK bn, 2005 prices) 120
Table 94: Sweden nominal GDP, 2000-2005 (SEK bn, nominal prices) 121
Table 95: Sweden real GDP, 2000-2005 (US$ bn, 2005 prices) 121
Table 96: Sweden real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 121
Table 97: Sweden consumer price index, 2000-2005 (2000=100) 122
Table 98: Sweden consumer price index, 2005-2010 (2000=100) 122
Table 99: Sweden exchange rate, 2000-2005 122

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