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Premium Company Profile: Yum! Brands, Inc. Product Image

Premium Company Profile: Yum! Brands, Inc.

  • ID: 606849
  • April 2008
  • 48 pages
  • Datamonitor

YUM! Brands intend to improve the brand appeal of Long John Silvers and A&W All American Food as a part of its multibrand expansion strategy. The company expects to register strong growth by building its existing markets and expanding into new markets.


- Contains corporate strategy, value chain presence and SWOT Analysis

- Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors

- Includes information on suppliers/ partners, shareholding structure and key employees with biographies

Highlights of this title

YUM! Brands (Yum Brands) develops, operates, franchises and licenses a chain of restaurant concepts including Kentucky Fried Chicken (KFC), Pizza Hut, Taco Bell, Long John Silvers (LJS) and All America Food (A&W).

The company competes with supermarkets, super centers, warehouse stores, convenience stores, coffee shops, snack bars, delicatessens and restaurants (including the Quick Service Restaurant segment).

As a part of international expansion strategy, in 2006, the company purchased the remaining 50% interest in 544 Pizza Hut restaurants in the UK from Whitbread, PLC.

Key reasons to purchase this title

- Access all the important information and analysis on the company in a single report

- Understand company’s strengths, weaknesses, opportunities and threats along with business strategy and value chain

- Gain access to company’s adjusted five year financial data along with key ratios and market capitalization

Note: Product cover images may vary from those shown

Overview 1
Catalyst 1
Summary 1
Company Structure 5
Company Overview and Key Facts 5
Business Description 6
History 8
Company Locations and Subsidiaries 9
Company Financials 10
Overview 10
Revenue by Geography 10
Products and Services List 11
Major Products and Services 11
List of Products 11
List of Brands 12
Competitors and strategic business relationships 13
Top Competitors 13
List of Competitors 13
Suppliers and Partners 14
Clients 15
Shareholding Structure 16
Strategy 17
Vision 17
Company Statement 18
Strategy 23
Corporate Social Responsibility 25
SWOT Analysis 27
Overview 27
Strengths 28
Weaknesses 30
Opportunities 31
Threats 33
Value Chain Analysis 35
Overview 35
Raw Materials 36
Distribution and sales 36
Marketing 36
Services 36
Key Employees 37
List of Key Employees 37
Key Employee Biographies 38
Financial and Operational Overview 44
Financial Overview 44
Key Industry-specific Ratios 46
Data Definitions 47
Ask the analyst 47
Our consulting 47
Disclaimer 48

Table 1: Yum! Brands - Key Facts 5
Table 2: Yum! Brands - Other Locations and Subsidiaries 9
Table 3: Yum! Brands - Revenue by Geography, 2005-2006 ($ Mn) 10
Table 4: Yum! Brands - List of Products 11
Table 5: Yum! Brands - List of Brands 12
Table 6: Yum! Brands - List of Competitors 13
Table 7: Yum! Brands - Key Shareholders 16
Table 8: Yum! Brands - SWOT Analysis Summary 27
Table 9: Yum! Brands - Value Chain Analysis 35
Table 10: Yum! Brands - Key Employees 37
Table 11: Yum! Brands - Financial and Operational Highlights, 2002-2006 ($ Mn) 44
Table 12: Yum! Brands - Key Industry-specific Ratios, 2002-2006 46
Table 13: Yum! Brands - Data Definitions 47

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown


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