Market Competitive Intensity (MCI): Austria
Datamonitor, April 2008, Pages: 25
Datamonitors MCI Index offers a robust framework for measuring the development of utility Market Competitive Intensity. The MCI assessment draws on nine underlying metrics grouped into three broad clusters: Market framework; Supplier Push; Customer Pull.
Scope
- Insight into the current levels of competitiveness in the gas and power markets of the EU 27 and 6 related markets.
- Analysis of the commercial opportunities and threats in the selected markets both currently and in 2010.
- A benchmarking of the factors driving competition and market entry in the gas and power sectors of the selected markets.
Highlights of this title
Datamonitors MCI Index offers a robust framework for measuring the development of utility Market Competitive Intensity.
MCI scores are calculated using two different methods. The first, the simple weighted average (additive) measure shows overall competitive intensity. The second, the multipliative method, is more complex. It prevents markets with an overly wide spread of underlying raw scores from exerting undue influence over, or skewing, the final result.
Key reasons to purchase this title
- Assess the competitive environments of gas and power markets both now and in the future.
- Gain insight into value chain factors driving market competitiveness and how each individual part of the chain will evolve as competition develops.
- Screen future market entry plans against the MCI scores to highlight key areas of potential risk and opportunity.
OUR VIEW 1
CATALYST 1
SUMMARY 1
ANALYSIS 2
Introduction: Datamonitors MCI Index offers a robust framework for measuring the development of energy Market Competitive Intensity 2
The MCI Index shows how attractive a particular market is to new entrants in terms of the competitive environment 2
The MCI assessment draws on nine underlying metrics grouped into three broad clusters: Market framework; Supplier Push; Customer Pull. 3
The MCI Index measures competitive intensity in the EU 27 and 6 related markets 4
The MCI Index assesses markets as they stood in early 2008 and forecasts conditions likely to be prevailing three years after full market opening 4
The MCI Index offers an assessment of competitive intensity in January 2008 and a forecast for July 2010 - three years after full market opening took place in the EU states. 4
Each of the nine pillars has an assessment scale to allow for the comparison of diverse markets (see appendix for more details) 5
Two differing overall MCI scores are calculated to ensure full clarity of results 5
A simple weighted average (additive) measure shows overall competitive intensity 5
A weighted multiple (multiplicative) measure shows overall competitive intensity 5
The MCI framework has a number of applications for your organization 6
Context: Austrias power and gas scores put in the mid range of EU scores 7
Austrias power score is muted due to the vertically integrated nature of the sector and relatively less customer pull when compared to other EU members. 7
Austrias gas market is characterised by strong market framework scores 7
Power MCI: Austrias power score is muted due to the vertically integrated nature of the sector and relatively less customer pull when compared to other EU members 9
Austrias Market Framework metrics achieve scores at the top end of the scale 9
Effectiveness of Regulator [2008: 7/10 2010: 9/10] 9
Ease of Third Party Access [2008: 3/10 2010: 5/10] 10
Effectiveness of Balancing and Data Transfer [2008: 7/10 2010: 8.5/10] 10
Supplier Push metrics are constrained due to the existence of vertically integrated utilities and high levels of concentration at the retail as well as wholesale level. 10
Wholesale Market Fragmentation [2008: 3/10 2010: 4/10] 10
Retail Market Fragmentation [2008: 3/10 2010: 4.5/10] 10
Traded Market Maturity [2008: 5/10 2010: 7.5/10] 11
Austrias Customer Pull metrics are dragged to the lower end of the scale by lower switching and the consumer representation score. 11
Access to Market Information and Assistance [2008: 6/10 2010: 8/10] 11
Consumer Representation [2008: 3/10 2010: 4/10] 11
Propensity to Switch [2008: 3.5/10 2010: 6/10] 11
Gas MCI: Austrias gas market is characterised by strong market framework scores 12
The Austrian gas market reflects a strong Market framework with well developed balancing and TPA regimes 12
Effectiveness of Regulator [2008: 7/10 2010: 8.5/10] 12
Ease of Third Party Access [2008: 9/10 2010: 9/10] 13
Effectiveness of Balancing and Data Transfer [2008: 6/10 2010: 7.5/10] 13
Supplier Push factors are curtailed by the concentrated wholesale market. 13
Wholesale Market Fragmentation [2008: 3/10 2010: 4/10] 13
Retail Market Fragmentation [2008: 7/10 2010: 8.5/10] 13
Traded Market Maturity [2008: 4/10 2010: 7/10] 14
Customer Pull scores fall at the lower end of the scale. 14
Access to Market Information and Assistance [2008: 3/10 2010: 5/10] 14
Consumer Representation [2008: 3/10 2010: 4/10] 14
Propensity to Switch [2008: 3/10 2010: 5/10] 14
Outlook: The Austrian power and gas market shows improvement in the overall score by 2010. 15
Austria has a liberalised power and gas market however the power score lags behind the gas market score in terms of overall supplier push and customer pull. 15
Power scores 15
Gas scores 15
Commercial opportunities do exist in the Austrian power market, though the high level of public utility dominance creates a challenge for all new entrants. 16
New Market Entrant Opportunities, Power 16
New Market Entrant Threats, Power 16
Austrias competitive intensity levels create opportunities for new entrants 16
New Market Entrant Opportunities, Gas 16
New Market Entrant Threats, Gas 16
MCI Scores 17
APPENDIX 20
Definitions 20
Ask the analyst 25
List of Tables
Table 1: Market Competitive Intensity, Austria 2008-10 17
Table 2: MCI Additive, Europe 2008-2010 18
Table 3: MCI Multiplicative, Europe 2008-2010 19
List of Figures
Figure 1: MCI Assessment Scale 2
Figure 2: MCI Assessment Framework 3
Figure 3: MCI Market Coverage 4
Figure 4: MCI Scales 5
Figure 5: MCI Applications 6
Figure 6: European Power Market Competitive Intensity, 2008-10 7
Figure 7: European Gas Market Competitive Intensity, 2008-10 8
Figure 8: Power Market Competitive Intensity, AUSTRIA 9
Figure 9: Gas Market Competitive Intensity, AUSTRIA 12
Figure 10: Market Competitive Intensity, AUSTRIA 15
Figure 11: Scale for MCI Assessment, Effectiveness of Regulator 20
Figure 12: Scale for MCI Assessment, Ease of Third Party Access 21
Figure 13: Scale for MCI Assessment, Effectiveness of Balancing and Data Transfer 21
Figure 14: Scale for MCI Assessment, Wholesale Market Fragmentation 22
Figure 15: Scale for MCI Assessment, Retail Market Fragmentation 22
Figure 16: Scale for MCI Assessment, Traded Market Maturity 23
Figure 17: Scale for MCI Assessment, Access to Market Information and Assistance 23
Figure 18: Scale for MCI Assessment, Consumer Representation 24
Figure 19: Scale for MCI Assessment, Propensity to Switch 24
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