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Digital Printing: Transforming Business and Marketing Models Q1 2012 Product Image

Digital Printing: Transforming Business and Marketing Models Q1 2012

  • Published: March 2012
  • Region: Global
  • 68 Pages
  • DigitalPrintingReports.com

Is digital printing a production technology? Or a marketing strategy? “Digital Printing: Transforming Business and Marketing Models” argues for the latter. It presents digital production not as technology in the domain of print buyers and production managers but as the foundation of a comprehensive strategy for changing the way marketers look at document management and marketing.

What's New

This report has been substantially updated since its September 2008 release. The updates are as follows:

- 10 additional pages
- Updated text, including acknowledgement of wide-format and photo specialties
- Discussion of growth in digital print volumes
- New section on how digital print “greens” marketing
- New section on the impact on developments in inline finishing
- New discussion of digital printing and survivability in the mail stream
- Updated graphics on percentage of printers offering digital printing, 1:1 printing, and Web-to-print

This report is broken down into six sections.

Section 1 looks at what digital printing is, along with its benefits and drawbacks from a marketing perspective. It examines traditional READ MORE >

Introduction
- Leveling the Playing Field for Small and Mid-Sized Marketers
- Impact on Corporate Marketers
- Impact on Publishers
- Digital Growth to Exceed Offset
- About This Report
- The Goal of This Report

Section 1: Digital Printing Basics
- Six Key Production Characteristics
- Growth in Personalization
- Beyond Copying
- Drawbacks of Digital Printing
- Advantages of Digital Printing
- Digital Printing and the Bindery
- Digital Presses and Substrates
- Choosing a Digital Printer

Section 2: How Digital Printing Takes Your Marketing Green
- “Green” Printing: A Nice Bonus
- Case Studies in “Going Green” With Digital Print
- AutoNation
- HealthNow
- Are Digital “Solvent” Inks Green?
- Recyclability Cautions for InkJet
- Better Data Means Greener Direct Mail

Section 3: How Digital Printing Impacts Your Marketing
- Application Categories
- Case Studies in Digital Printing
- Short-run printing
- Versioning
- One-Off, Personalized Follow-Ups
- Automated Fulfillment
- Personalized URLs
- 1:1 Print Personalization
- Transactional and Transpromotional
- Web-to-Print
- Publishing
- Hybrid Applications
- Evaluating Success

Section 4: New Ways of Evaluating Success
- Looking at Cost Differently—ROI
- Cost per Lead and Cost per Response
- Examining Hypotheticals
- Spend Less, Earn More

Section 5: Maximizing Your Advantage
- Critical Success Factors in Digital Print
- Choosing a Solutions Provider: Manufacturing Output Vs. Marketing Services

Section 6: Conclusions
- For Further Reference

About Heidi Tolliver-Walker

TABLE OF GRAPHICS

- PIA Member Digital Printing Sales for 2011 and Projected Sales to 2013
- Letter-Size, Simplex Production Pages, North America 2007-2014 (000,000)
- Sample: Die-Cut, Four-Color Mailer Printed on a Toner-Based Digital Press
- What Is Your Preferred Method of Contact for Marketing and Promotional Purposes?
- Percent of Digital Production Presses With at Least One Inline Finishing Option
- Sample: Personalized Die-Cut Mailers
- Classifications of Printable Substrates on Digital Production Presses
- In the Past Year, Have Sustainability and Environmental Issues Become More Important in Your Company?
- In Your Opinion, How Sustainable Is Sustainability in Print?
- AutoNation Web Graphic
- Better Data Means Greener Direct Mail
- Percentage of Printers Offering Variable Data Print
- Sample: DSM Composite Resins Segmented Mailer
- Sample: Huntington College User-Generated Mailers
- Sample: Printing Industries of Florida Campaign
- Sample: Panchero’s Benefits From Mapping
- Sample: Culinary Inspirations Personalized Mailer
- Sample: Beef O’Brady’s Hybrid Digital Print Applications
- Hypothetical: ROI Comparison, Traditional Mail Vs. Personalized Mail
- Hypothetical: Cost Per Lead Vs. Cost Per Response Vs. ROI

Note: Product cover images may vary from those shown

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