Increase in Family Cars Drives PND Growth in China - Market Research Reports

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Increase in Family Cars Drives PND Growth in China

Description:

In 2007, portable navigation device (PND) shipments in China exceeded one million for first time, a 90.9% increase over the 550,000 shipped in 2006. This high growth was primarily driven by price declines.
To identify consumer demand for PNDs, this report provides an analysis of the development of China’s automobile market, especially the family car market. It also provides an overview of the PND market value chain and introduces the major players in the PND market.

To evaluate the growth potential of the PND market, this report also presents a comparison between PNDs and in-car navigation systems and then between PNDs and mobile handset navigation devices. Based on this analysis, the report identifies drivers and barriers for the PND market and PND shipment forecasts from 2008 to 2012.

Contents:

Executive Summary

Introduction

China's Vehicle Market Overview

PND Value Chain Analysis

Market Overview

Digital Map Providers

Mapping Software Providers

IC Vendors

PNDs, ODMs, and OEMs

PND Sales Channels

PNDs vs. In-Car GPS Navigation

PNDs vs. Mobile Navigation

PNDs vs. Offline Models

PNDs vs. Online Models

PND Development Trends

Drivers and Barriers

Shipments Forecast

Methodology

Glossary
List of Tables

Table 1. Overview of China's Digital Map Providers
List of Figures

Figure 1. China's PND Market Shipments Forecast, 2006-2012 (Units in Thousands)

Figure 2. China's Vehicle and Family Car Shipments Forecast, 2006-2012 (Units in Millions)

Figure 3. Value Chain of China's PND Industry

Figure 4. China's PND Market Shipments Forecast, 2006-2012 (Units in Thousands)

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Increase in Family Cars Drives PND Growth in China
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