In 2007, portable navigation device (PND) shipments in China exceeded one million for first time, a 90.9% increase over the 550,000 shipped in 2006. This high growth was primarily driven by price declines. To identify consumer demand for PNDs, this report provides an analysis of the development of China’s automobile market, especially the family car market. It also provides an overview of the PND market value chain and introduces the major players in the PND market.
To evaluate the growth potential of the PND market, this report also presents a comparison between PNDs and in-car navigation systems and then between PNDs and mobile handset navigation devices. Based on this analysis, the report identifies drivers and barriers for the PND market and PND shipment forecasts from 2008 to 2012.
