Advanced Guide: How to Evaluate Ideas - Market Research Reports

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Advanced Guide: How to Evaluate Ideas

Description:

Be more objective when evaluating ideas.This 25-page tool + Excel worksheet contains an idea screener + scorecard that will help you consistently judge ideas based on your critical business needs, not on gut or instinct. You'll be able to stop work on unnecessary projects, focus on your best ideas, and get everyone in your organization aligned on the most important question of all - "What makes a good idea?"

What You Can Do with This Tool:
- Get a customizable idea screener + scorecard to make evaluation more objective.
- Use the accompanying Excel worksheets (includes screener, scorecard guideline, and scorecard) to customize for your organization.
- Learn how to choose your evaluation criteria.
- Get tips on how to use the screener and scorecard more effectively.
- Get instructions on how to brief evaluators and run scoring meetings.
- See filled-in examples to see how the tools work in real-life.

Contents:

INTRODUCTION. Idea Screener and Scorecard: Make idea evaluation more objective
Within the Larger Process Context. Incorporating these two essential tools into your idea evaluation process
Building Your Evaluation Tools. How to select evaluation criteria
THE IDEA SCREENER
Instructions. How to customize and use the Idea Screener
Idea Screener Tips. How to use the Screener more effectively
Filled-In Example. See the Idea Screener in action
THE IDEA SCORECARD
Instructions. How to customize and use the Idea Scorecard
How to Run a Scorecard Meeting. Ensure you are using the Scorecard effectively
Filled-In Example. See the Scorecard in action
Using a Scorecard Guideline. Get evaluators on the same page
Little Known Truths. Look out for these blind spots while using both tools

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