China's Global Position on GPS Handsets: The Market is Booming!
In-Stat/MDR, June 2008, Pages: 30
China’s GPS phone market grew rapidly in 2007, and GPS phones, along with music and camera phones, are one of the brightest spots in the mobile phone market overall. A number of the major handset manufacturers have entered the GPS phone market, although cautiously and with a limited number of high-end models. The GPS phone market is still small and has low penetration, but its high growth rate is a clear signal of its development, as is the fact that it is starting to have an impact on the growth of the personal navigation device (PND) market.
To identify consumer demand for GPS phones, this report provides an analysis of current and potential customers in China’s GPS phone market, with particular emphasis on patterns of use and consumer concerns. It also presents an overview of the GPS phone value chain, compares the online model with the offline model, introduces major players, and analyzes new market trends.
In addition to evaluating the growth potential of the GPS phone market, this report introduces the key location technology and provides a breakdown of the cost of adding GPS to a phone. Finally, based on our analysis, this report provides drivers and barriers for the GPS phone market and GPS phone shipment forecasts from 2008 to 2012.
Executive Summary
Introduction
GPS Phone Market Overview
Consumer Analysis
Current Customers
Quadrant I
Quadrant II
Potential Customers
Quadrant III
Quadrant IV
Ecosystem Analysis
Value Chain/Business Model Analysis
Offline Model
Online Model
Comparison of the Two Models
Handset Manufacturers
Overview
Unique Characters
Mobile Operators
Chipset Makers
Map and Software Suppliers
Technology Trends: GPS vs. A-GPS
What Is A-GPS?
Advantages of A-GPS
Improved User Experience
Enhanced LBS Services
GPS Function Cost Breakdown
Market Drivers and Barriers
Drivers
More GPS Phones Available
Richer Services
Improved Technologies
Intense Competition
Barriers
Low Consumer Awareness
Unclear Online Application Strategy
Market Forecast 2008–2012
Profiles
Handset Manufacturers
Nokia
Dopod
Amoi
Mobile Operators
China Mobile
Methodology
Glossary
Related Reports
List of Tables
Table 1. GPS Handset Manufacturers and Main GPS Products
Table 2. GPS Function Cost Breakdown (US$)
Table 3. China’s GPS Phone Market Shipments Forecast, 2008–2012 (US$ in Millions)
List of Figures
Figure 1. China’s GPS Phone Market Shipments Forecast, 2008–2012 (US$ in Millions)
Figure 2. Customer Segment Analysis
Figure 3. Value Chain of Offline Navigation Model
Figure 4. Value Chain of Online Navigation Model
Figure 5. A-GPS System
Figure 6. China’s GPS Phone Market Shipments Forecast, 2008–2012 (US$ in Millions)
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