|
|
 |
|
Viewing report
|
|
|
|
Cough and Throat Remedies in the United States 2008
Mintel, May 2008, Pages: 83
The cough and throat remedies market has undergone significant fluctuations during 2002-07, due mostly to the relative severity of annual cold/flu seasons. Yet, another cause of volatility came in 2007 and 2008 as the industry faced strong challenges from the U.S. Food & Drug Administration (FDA) regarding the efficacy and safety of children's remedies, which resulted in a late 2007 voluntary recall of infant's cough formulas. In addition, the market waits further decisions from the FDA about formulas for children aged 2-6 years, as well as impending legislation seeking to curb abuse of remedies based on dextromethorphan (DXM), the passing of which will certainly affect sales in the coming years. Beyond a detailed analysis of these factors, this report also addresses:
- the impact on remedy sales of population growth among children, women, and the elderly
- possible strategies for turning the negative publicity surrounding children's products into marketing advantages
- the competitive context for manufacturers, including brand qualities that set the leading players apart from the rest of the market
- detailed exploration of usage of cough and throat remedies, as well as attitudes and motivations among respondents to Mintel's exclusive consumer survey and analysis of the Simmons NCS
- new product trends, including the rise of natural/drug-free/homeopathic or otherwise alternative remedies
Customers who bought this item also bought
Cough, Cold and Sore Throat Remedies - US - 2009
Snapshots US Cough Cold & Throat Remedies 2008
Snapshots UK Cough Cold & Throat Remedies 2007
The 2009-2014 Outlook for Cough, Cold, and Allergy Remedies in Japan
Cough, Cold and Allergy (hay Fever) Remedies in South Korea
ProductTrends. Trends on Product Markets. Italy,2007. Throat pastilles and cough drops consisting essentially of sugars and flavouring agents (excluding pastilles or drops with flavouring agents containing medicinal properties)
ProductTrends. Trends on Product Markets. Denmark,2007. Throat pastilles and cough drops consisting essentially of sugars and flavouring agents (excluding pastilles or drops with flavouring agents containing medicinal properties)
ProductTrends. Trends on Product Markets. Portugal,2007. Throat pastilles and cough drops consisting essentially of sugars and flavouring agents (excluding pastilles or drops with flavouring agents containing medicinal properties)
ProductTrends. Trends on Product Markets. France,2007. Throat pastilles and cough drops consisting essentially of sugars and flavouring agents (excluding pastilles or drops with flavouring agents containing medicinal properties)
ProductTrends. Trends on Product Markets. Germany,2007. Throat pastilles and cough drops consisting essentially of sugars and flavouring agents (excluding pastilles or drops with flavouring agents containing medicinal properties)
ProductTrends. Trends on Product Markets. Spain,2007. Throat pastilles and cough drops consisting essentially of sugars and flavouring agents (excluding pastilles or drops with flavouring agents containing medicinal properties)
ProductTrends. Trends on Product Markets. Finland,2007. Throat pastilles and cough drops consisting essentially of sugars and flavouring agents (excluding pastilles or drops with flavouring agents containing medicinal properties)
|
|
|
|
