63 Proven, Low Cost Ways a Search Engine Marketing Do-It-Yourselfer Can Drive More Targeted Traffic to Their Website
SoftwareCEO (Capable Networks), January 2007, Pages: 40
We have been writing about search engine marketing since 2004 because we know it’s one of the few low cost marketing strategies that an entrepreneur can use to sell more software.
This book is a collection of the best SEO/SEM strategies, tools, tips, and tactics highlighted in our newsletters throughout the years. And it even includes a detailed, step-by-step plan on how we got to the top of Google’s heap.
You’ll find 63 tips in all, including:
-How to build a linking strategy while avoid being blacklisted,
-How to make your site spider friendly
-How to find keywords that will drive more targeted traffic to your site,
-How to boost your PageRank,
-How to write better copy for your pay-per-click ads and website,
-How to "roll your own" search engine, and
-How to create a cost-effective ad campaign.
We’ve even got tips and tools to help you spy on your competitors, check your backlinks, and optimize your PDFs. And if you’re an open source advocate, we’ve got a list of search engines that can
help you find the code you’re looking for.
Best of all, because SoftwareCEO knows that entrepreneurs have to watch their marketing dollars closely, every tool, tip, and tactic in this book is either no-cost, or very little cost.
Introduction
Marketing, sales, and finance tips: no-cost help for the bootstrapped ISV
Free way to spy on your competitors in pay-per-click
Free tips and articles on SEO
Free webinar on Google Analytics
Boost your ILQ, YouTube your CEO, learn from Salesforcecom, roll your own search, and master B2G
Boost your ILQ (Incoming Link Quality)
Marc Benioff is on YouTube; why not your CEO?
Google offers "roll your own" search engine
Why B2B branding doesn't work, a Google for open source, and a geek
packaging lesson
Three new search engines for open source
13 no-cost tips and tools for better results from your website
Web refresh tip #1: Fix your broken links
Web refresh tip #2: Get up to speed on SEO
Web refresh tip #3: Order a free report on your site ranking
Web refresh tip #4: Or generate one yourself
Web refresh tip #5: See your site through a spider's eyes
Web refresh tip #6: Make your site spider-friendly
Web refresh tip #7: Build an effective site map
Web refresh tip #8: Optimize your PDFs
Web refresh tip #9: Run a back-link check
Web refresh tip #10: Roll your own search engine?!
Free SaaS incubator, plus tips on SaaS, SEM, and selling
To boost your search results, use this book
12 cost-effective tools to boost your software sales and marketing this summer
See how your competitors use AdWords
Tell Google to crawl your site faster
Write better pay-per-click ads
Get a free book on writing for the web
Optimize your web site with two new buyer's guides
24 ways to get a lot smarter about boosting your search rankings
Digital Point Keyword Suggestion Tool
Global Promoter Batch Keyword Suggestion Tool
Google Blogoscoped
Google Rankings Ultimate SEO Tool
ihelpyou.com Best Practices Search Engine Forums
John Battelle's SearchBlog
Kasei Google Browser
Link Tree
Marketing Words
Marketleap Link Popularity Check
MonsterCommerce Web Promotion Tools
Organic Rankings
PrioritySubmitcom Keyword Research Tool
RustyBrick Google Link Popularity Analysis
SearchSpell Typo Search
SEO Chat and SEO Tools
SEO Firm Explains How to SEO Your PDFs
SEO-Kitcom
SEO Research Labs
SEO-Tools
Summit Tools Spider Simulator
TouchGraph Google Browser
We Build pages Backlinks Tool
5 site picks for linking strategies and Web marketing
Linking Matters
Linktree Link Popularity Analyzer
Marketleap's Link Popularity Analysis Tool
EnginePaper Search Engine Newsletter
Search Engine Marketing Weekly
Internet Marketing Start Page
SEO case study: How SoftwareCEO got to the top of the Google heap—
and how you can, too
What's a poor entrepreneur to do?
The background and the startup
Full disclosure:
What keywords make sense for your customers?
Keyword tip #1:
Keyword tip #2:
Keyword tip #3:
What keywords make sense for your business?
Start small, and tweak your pages accordingly
Link popularity: the risks and the rewards
For SEO, content is king
Will buying pay-per-click ads boost your SEO results?
The results are in
Index
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