Elections and Exit Polling - Market Research Reports

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Elections and Exit Polling

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The closeness of recent elections has raised awareness about the accuracy (or inaccuracy) of statistical surveys that attempt to predict voter trends. Drawing on the most current work done in the field by active scholars and practitioners, Elections and Exit Polling covers a broad understanding of the issues, processes, and people involved in modern-day elections and exit polling. Text from personal interviews with Warren Mitofsky, a pioneer in exit polling, is used and contributions from more than two dozen key figures in the field of statistical methodology in elections is included. The text examines recent experiences in specialized surveys designed to track and collect data on elections and voter preferences, making this an essential and timely tool for the survey research community.

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