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Global Mobile Advertising Market Analysis & Forecast 2006-2011, 1st Edition Product Image

Global Mobile Advertising Market Analysis & Forecast 2006-2011, 1st Edition

  • Published: May 2007
  • Region: Global
  • 190 Pages
  • EJL Wireless Research

FEATURED COMPANIES

  • 4INFO
  • BLIP Systems
  • Cielo Group
  • Greystripe
  • MoVoxx
  • Smaato
  • MORE

A Comprehensive Analysis of the Global Mobile Advertising Market 2006-2011 This report covers the global mobile advertising market. Current technology trends and market conditions are analyzed to allow brands and advertising agencies to traverse the chasm that separates the online and traditional media advertising markets of today and the future: Mobile Advertising

Features of the Report:
-190 Pages, 31 Tables, 93 Exhibits
-Glossary of Wireless and Advertising Industry Terms
-Mobile Advertising Ecosystem Analysis
-Technology Operational Flow Analysis
-Market Risk Analysis
-Key Players Identified

Technologies analyzed include:
-SMS/ MMS,
-CSC,
-USSD,
-Mobile Search,
-Mobile Display,
-Mobile Video,
-Mobile Coupons, Ad Supported Content
-Proximity Mobile Advertising

Targeted Users:
- Mobile Operators
- Advertising Agencies
- Advertising Brands
- Mobile Content Portals
- Financial Investors

Table of Contents:

EXECUTIVE SUMMARY

METHODOLOGY

CHAPTER 1: INTRODUCTION
--Mobile Advertising
--Mobile Advertising Defined vs Mobile Marketing
--Mobile Advertising Ecosystem
--Important Terminology
--Types of Mobile Advertising

CHAPTER 2: BARRIERS TO MOBILE ADVERTISING
--Introduction: Why Barriers Matter!
--Key Barriers to Mobile Advertising

CHAPTER 3: MARKET FORECASTS
--Global Mobile Advertising Forecast
--Mobile Advertising Type Analysis
--Regional Analysis

CHAPTER 4: SMS AND MESSAGING-BASED ADVERTISING
--Message-Based Advertising Defined
--Ecosystem for Message-Based Advertising
--Operational Flow
--Barriers, Measurement, and Trends
--Key Players

CHAPTER 5: COMMON SHORT-CODE MARKETING
--CSC Marketing Defined
--Ecosystem for CSC-Based Marketing
--Operational Flow
--Barriers, Measurement, and Trends
--Key Players

CHAPTER 6: USSD MESSAGING
--Key Players

CHAPTER 7: MOBILE SEARCH ADVERTISING
--Mobile Search Advertising Defined
--Ecosystem for Mobile Search Advertising
--Operational Flow
--Barriers, Measurement, and Trends
--Key Players

CHAPTER 8: MOBILE DISPLAY ADVERTISING
--Display Advertising Defined
--Ecosystem for Display-Based Advertising
--Operational Flow
--Barriers, Measurement, and Trends
--Key Players

CHAPTER 9: MOBILE VIDEO ADVERTISING
--Mobile Video Advertising Defined
--Ecosystem for Mobile Video-Based Advertising
--Operational Flow
--Barriers, Measurement, and Trends
--Key Players

CHAPTER 10: SPONSORED/SUBSIDIZED GAMES, CONTENT, AND APPLICATIONS
--Ad-Supported Content and Services Defined
--Ecosystem for Ad-Supported Content & Services
--Operational Flow
--Barriers, Measurement, and Trends
--Key Players

CHAPTER 11: ADVERTISING-SUPPORTED MVNOS
--Ad-Supported MVNO Services Defined
--Ecosystem for Ad Supported MVNOs
--Barriers, Measurement, and Trends
--Key Players

CHAPTER 12: MOBILE COUPONING
--Mobile Couponing Advertising Defined
--Ecosystem for Mobile Coupon Advertising
--Operational Flow
--Barriers, Measurement, and Trends
--Key Players

CHAPTER 13: PROXIMITY MOBILE MARKETING
--Bluetooth Broadcasting Advertising Defined
--Near Field Communications Advertising Defined
--Ecosystem for Proximity Broadcasting Advertising
--Operational Flow
--Barriers, Measurement, and Trends
--Case Studies
--Key Players

CHAPTER 14: ECOSYSTEM PLAYERS
--Ecosystem Players Defined
--Single vs Multi-Role players
--Additional Players

CHAPTER 15: ADDITIONAL MOBILE ADVERTISING OPPORTUNITIES
--More Advertising to Come

CHAPTER 16: INFRASTRUCTURE AND ENVIRONMENTAL STATUS
--Where Are We Now?
--Market Trends

CHAPTER17 FUTURE SHAKEOUT

List of Tables:
- Global Mobile Advertising Gross Revenues by Category, 20062011 (Thousands of Dollars)
- Global Mobile Advertising Gross Revenues Market Share by Type, 2007 & 2011 (Millions of Dollars)
- Global Mobile Advertising Gross Revenues by Type, 20062011 (Millions of Dollars)
- Global Mobile Advertising Gross Revenues by Type, 20062011 (% of Total)
- Global Mobile Advertising Gross Revenues by Type, 20062011 (YoY % Growth)
- Global Mobile SMS/MMS Advertising Gross Revenues by Region, 20062011 (Millions of Dollars)
- Global Mobile SMS/MMS Advertising Gross Revenues by Region, 20062011 (% of Total)
- Global Mobile Search Advertising Gross Revenues by Region, 20062011 (Millions of Dollars)
- Global Mobile Search Advertising Gross Revenues by Region, 20062011 (% of Total)
- Global Mobile Display Advertising Gross Revenues by Region, 20062011 (Millions of Dollars)
- Global Mobile Display Advertising Gross Revenues by Region, 20062011 (% of Total)
- Global Mobile Display Advertising Gross Revenues by Region, 20062011 (Millions of Dollars)
- Global Mobile Video Advertising Gross Revenues by Region, 20062011 (% of Total)
- Global Mobile Coupon Advertising Gross Revenues by Region, 20062011 (Millions of Dollars)
- Global Mobile Coupon Advertising Gross Revenues by Region, 20062011 (% of Total)
- Global Proximity Mobile Advertising Gross Revenues by Region, 20062011 (Millions of Dollars)
- Global Proximity Mobile Advertising Gross Revenues by Region, 20062011 (% of Total)
- Global Mobile Advertising Gross Revenues by Region, 20062011 (Millions of Dollars)
- Global Mobile Advertising Gross Revenues by Region, 20062011 (Percentage of Total)
- Global Mobile Advertising Gross Revenues by Region, 20062011 (YoY % Growth)
- Global Mobile SMS/MMS Advertising Gross Revenues by Region, 20062011 (Millions of Dollars)
- Coverage of Mobile Search Engines
- Online vs Mobile Search Benchmarking Results
- SMS Search Advertising Economic Model
- Global Mobile Search Advertising Gross Revenues by Region, 20062011 (Millions of Dollars)
- Global Mobile Display Advertising Gross Revenues by Region, 20062011 (Millions of Dollars)
- Global Mobile Display Advertising Gross Revenues by Region, 20062011 (Millions of Dollars)
- Comparison of AdSupported MVNO Services
- Global Mobile Coupon Advertising Gross Revenues by Region, 20062011 (Millions of Dollars)
- Global Proximity Mobile Advertising Gross Revenues, 20062011 (Millions of Dollars)
- Key Mobile Advertising Players by Content Capabilities
- Key Mobile Advertising Players by Capabilities

List of Exhibits:
- Global Mobile Advertising Gross Revenues, 20062011 (Thousands of Dollars)
- Global Mobile Advertising Gross Revenues by Region, 20062011 (Thousands of Dollars)
- United States Mobile Advertising Gross Revenues, 20062011 (Thousands of Dollars)
- United States Mobile Advertising Gross Revenues by Category, 2011
- Definition of a Mobile Advertisement Perfect Customer
- Reality of a Mobile Advertisement Perfect Customer
- Roles in Mobile Advertising
- Capabilities by Ecosystem Player
- Monetary Relationships in Mobile Advertising
- Sprint SMS Service Advertisment Example
- Mobile Games Advertisement Example
- MMA Ad Unit Definitions
- MMA Mobile WAP Text Link Advertisment Example
- MMA Mobile WAP Graphic Banner Advertisment Example
- MMA Mobile WAP Banner Size Specifications
- Global Mobile Advertising Gross Revenues, 20062011 (Millions of Dollars)
- Global Mobile Advertising Gross Revenues by Type, 2007 (Millions of Dollars)
- Global Mobile Advertising Gross Revenues by Type, 2011 (Millions of Dollars)
- Global Mobile SMS/MMS Advertising Gross Revenues, 20062011 (Millions of Dollars)
- Global Mobile SMS/MMS Advertising Gross Revenues by Region, 2011 (Millions of Dollars)
- Global Mobile Search Advertising Gross Revenues, 20062011 (Millions of Dollars)
- Global Mobile Search Advertising Gross Revenues by Region, 2011 (Millions of Dollars)
- Global Mobile Display Advertising Gross Revenues, 20062011 (Millions of Dollars)
- Global Mobile Display Advertising Gross Revenues by Region, 2011 (Millions of Dollars)
- Global Mobile Video Advertising Gross Revenues, 20062011 (Millions of Dollars)
- Global Mobile Video Advertising Gross Revenues by Region, 2011 (Millions of Dollars)
- Global Mobile Coupon Advertising Gross Revenues, 20062011 (Millions of Dollars)
- Global Mobile Coupon Advertising Gross Revenues by Region, 2011 (Millions of Dollars)
- Global Proximity Mobile Advertising Gross Revenues, 20062011 (Millions of Dollars)
- Global Proximity Mobile Advertising Gross Revenues by Region, 2011 (Millions of Dollars)
- Global Mobile Advertising Gross Revenues by Region, 20062011 (Millions of Dollars)
- Subscriber to Subscriber SMS Ad Example
- Mobile SMS Advertising Ecosystem
- Steps to Set Up Mobile SMS Advertising
- Global Mobile SMS/MMS Advertising Gross Revenues, 20062011 (Millions of Dollars)
- Mandy Moore Mobile Mob CSC Example
- Basic Flow for Common Short Code User Interaction
- Mobile SMS CSC Advertising Ecosystem
- Steps to Set Up SMS CSC Marketing
- Google Mobile Search Advertisement Example
- Search Categories on Mobile
- Google Online Search Result
- Google Mobile Search Result
- Yahoo! Online Search Result
- Yahoo! Mobile Search Result
- MSN Online Search Result
- MSN Mobile Search Result #1
- MSN Mobile Search Result #1
- Cingular Wireless Yahoo! Mobile Search
- Cingular Wireless Yahoo! Mobile Search Results #13
- TMobile USA Mobile Search Results
- Sprint Mobile Search Result
- BooRah Online Web Site Search Result
- BooRah Mobile Search Input Screen
- BooRah Mobile Search Results Screen
- BooRah Mobile Search Returned Result Listing
- Mobile Search Advertising Ecosystem
- Steps to Set Up Mobile Search Advertising
- Global Mobile Search Advertising Gross Revenues, 20062011 (Millions of Dollars)
- WAPBased Advertising Ecosystem
- Steps to Set Up Mobile Web Site Advertising
- Global Mobile Display Advertising Gross Revenues, 20062011 (Millions of Dollars)
- Mobile Video Advertising Ecosystem
- Steps to Set Up Mobile Video Advertising
- Global Mobile Video Advertising Gross Revenues, 20062011 (Millions of Dollars)
- AdSupported or Subsidized Applications and Games
- Mobile Game/Application Sponsorship or Subsidy Advertising Ecosystem
- Steps to Set Up Mobile Sponsorship and Subsidy Advertising
- Greystripe AdSupported Permission Screen Examples
- AdvertisingSupported MVNO
- AdSubsidized MVNO model
- Consumer Components for AdSupported MVNO
- AdSupported MVNO Advertising Ecosystem
- UPC Bar Code Example
- Nokia N93 Mobile Handset
- EJL Wireless Research Web Address QR Code Example
- Cellfire Mobile Coupon Examples SMS(left) and Rich Media (right)
- Revol Wireless Perks Mobile Coupon Example
- Mobile Couponing Ecosystem
- Steps to Set Up Mobile Couponing
- Example of QR Codes and Offers in Japan
- Global Mobile Coupon Advertising Gross Revenues, 20062011 (Millions of Dollars)
- Nokia US BluetoothEnabled Mobile Phones
- Motorola US BluetoothEnabled Mobile Phones
- Sony Ericsson Global BluetoothEnabled Mobile Phones
- Nokia 6131 NFC Mobile Handset
- Nokia 3220 NFC Shell
- Nokia 3220 NFCActivated Screen Shot
- Proximity Broadcasting Advertising Ecosystem
- Steps to Set Up Bluetooth Broadcasting
- Global Proximity Mobile Advertising Gross Revenues, 20062011 (Millions of Dollars)
- Interstitial Advertisment Example

4INFO
Action Engine
Ad Infuse
AdMob
Air2Web
Amobee
BLIP Systems
BlueFire Digital
BLYK
Boorah
Cellfire
Cielo Group
Cellufun
Enpocket
Filter UK
Greystripe
Google
GoTV Networks
Greenlight Wireless
Hovr, JumpTap
Medio Systems
Millennial Media
Mobile Posse
MobiTV
MoVoxx
MSN
Nellymoser
Nokia
Pitch
Roundbo
Smaato
Streamezzo
SurfKitchen
Third Screen Media
Xero Mobile
Yahoo

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