Performance Review of European Mobile Markets
Quantifica Data on Demand, July 2008
The 5th edition of the Performance Review of Europe’s Mobile Markets has just been published, reviewing the following 16 European mobile markets: Finland, Norway, Denmark, Italy, United Kingdom, Netherlands, Sweden, Austria, Spain, Greece, Ireland, France, Portugal, Belgium, Germany and Switzerland.
The review ranks these markets based on macro-economic performances, usage and price indicators, as well as competitive performance structure. The indicators and their categories are grouped below:
Macro-Economic Indicators:
- Impact of the mobile industry in GDP
- Mobile growth contribution to GDP between 2001 and 2007
- Mobile penetration rate (SIM cards) in overall population
- Weight of outbound mobile traffic in the country’s telecommunications industry
Usage And Price Indicators:
3 usage indicators
- Outbound mobile consumption in minutes per SIM card/month
- Inbound mobile consumption in minutes per SIM card/month
- Number of text messages (SMS) per SIM card/month
4 price indicators
- Average price of outbound minute (€/min/month)
- Average price of inbound minute (€/min/month)
- Average price of text messages (SMS) in euros/ month
- Average revenue per subscriber (composite) comparing subscriber composite for average consumption
Competitive Structure Indicators:
- Concentration index for operators’ infrastructure (HHI in value)
- Concentration index normalised for operating infrastructure (restated HHI)
- Presence of virtual mobile operators (MVNO)
PRESENTATION AND SYNTHESIS 4
1 GENERAL INTRODUCTION 9
1.1 Report background and objectives 9
1.2 Note on report structure 10
1.3 General comments on methodology 11
2 INDICATORS AND MACRO-ECONOMIC PERFORMANCES 11
2.1 Impact of the mobile sector in the GDP 12
2.1.1 Impact of the mobile sector in the GDP: the ranking 12
2.1.2 The impact of the mobile sector on the GDP: analysis 13
2.2 The mobile’s contribution to GDP growth between 2001 and 2007 15
2.2.1 The mobile’s contribution to GDP growth: ranking 15
2.2.2 Analysis of the mobile’s contribution to GDP growth between 2001 et 2007 16
2.3 Penetration rate 17
2.3.1 Penetration rate: ranking 17
2.3.2 Penetration rate: analysis 18
2.4 Share of outbound mobile traffic in overall outbound traffic (mobile + fixed) 20
2.4.1 Share of outbound mobile traffic in overall outbound traffic: ranking 20
2.4.2 Share of outbound mobile traffic in overall outbound traffic: analysis 21
2.5 Macro-economic performance: overall ranking 22
2.5.1 The overall score for macro-economic indicators: ranking 23
2.5.2 Overall scores for macro-economic performances: analysis 24
3 USAGE AND PRICE INDICATORS 25
3.1 Per client usage of outbound and inbound voice 25
3.1.1 Per client usage of outbound voice: ranking 25
3.1.2 Inbound voice consumption per client: ranking 27
3.1.3 Outbound and inbound voice consumption: analysis 28
3.2 SMS Sent 28
3.2.1 SMS sent: ranking 28
3.2.2 SMS sent: analysis 29
3.3 The average price per outbound and inbound minutes 31
3.3.1 Average price per outbound minute: ranking 31
3.3.2 Average price per inbound minute: ranking 32
3.3.3 Average price per outbound and inbound minute: analysis 33
3.4 Average SMS price 35
3.4.1 Average SMS price: ranking 35
3.4.2 Average SMS price: analysis 36
3.5 The composite 37
3.5.1 Building the composite 37
3.5.2 The composite: ranking 38
3.5.3 Composite: analysis 39
3.6 Usage and price performances: overall ranking 40
4 STRUCTURE INDICATORS 42
4.1 HHI concentration index in value, simple and restated 42
4.1.1 HHI concentration index in value: ranking 42
4.1.2 HHI concentration index, restated: ranking 43
4.1.3 HHI concentration index, simple and restated values: analysis 44
4.2 MVNO composite index 45
4.2.1 MVNO composite index: ranking 45
4.2.2 MVNO index composite: analysis 47
4.3 Competitive structure performances: overall ranking 48
5 GENERAL CONCLUSION 50
6 TABLES AND DIAGRAMS 53
7 APPENDICES 55
7.1 Updated methods 55
7.2 Country selection 56
7.3 Country-specific features 57
7.4 Data and methodology 58
3.4.1. Data estimation rules 58
3.4.2. Macro-economic indicators 59
3.4.3. Consumption and usage indicators 63
3.4.4. Structure indicators 75
- Switzerland
- Germany
- Belgium
- Austria
- Sweden
- Netherlands
- Portugal
- France
- Spain
- Ireland
- Greece
- United Kingdom
- Italy
- Denmark
- Norway
- Finland
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