The ECs backing of DVB-H, and QUALCOMMs success in signing up the two largest US operators to MediaFLO, means that a common mobile broadcasting technology is likely to be deployed throughout each of these regions, but that technology will be different on each side of the North Atlantic Ocean. This paper discusses the different approaches taken in Europe and the USA to mobile broadcasting technologies and outlines factors that will affect the lifespan of these technologies. -Please note that market trends reports are too short to contain a table of contents-
