Trends in Ethical and Sustainable Packaging: Innovation by Product Category
Scripp Business Insights, June 2008, Pages: 103
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Key issues examined by this report...
- Environmental packaging regulations are heavily influencing packaging development in Europe. In Europe Packaging Directive 2004/12/EC sets out recycling and recovery targets to be met by 2010
- Retail Pressure. Retailers such as Wal-Mart have embraced ethical packaging initiatives not only because they enhance their ethical profile but also because many greener packaging technologies, such as lightweight packaging, bring with them cost benefits. In addition, retailers are pressuring manufacturers to reduce packaging and use more sustainable packaging sources.
- Consumer concerns for the environment. 58.9% of industry executives rated concerns about the environment as the most important driver in influencing consumers to purchase food and drink packaged in ethical and sustainable packaging.
Trends in Ethical and Sustainable Packaging
Innovation by product category
Ethical product development is now a major issue in the industry, and this trend includes the use and promotion of sustainable packaging formats. Ethical packaging is being driven by consumer environmental concern, retailer pressure and the development and promotion of manufacturer CSR. Retailers and manufacturers must be seen to be contributing to a greener and more sustainable way of life by the media, the industry and consumers alike. To remain competitive, retain consumer loyalty and be innovative, retailers and food and drinks manufacturers need to invest in ethical policies by either developing products in ethical packaging or promoting and reminding consumers to act ethically and responsibly.
Trends in Ethical and Sustainable Packaging is a new management report published by Business Insights that examines the new innovations in ethical and sustainable packaging by category, region and material. It profiles major innovations within ethical and sustainable food and drinks packaging, including the latest packaging technologies and materials.
Discover the key trends impacting the ethical and sustainable packaging market and understand how these are changing packaging design with this new report...
This new report will enable you to
- Gain insight into industry opinions on the usage and future of ethical and sustainable packaging through an exclusive survey of industry executives carried out by business insights.
- Create more effective competitive strategies with this reports detailed analysis of packaging technologies including recyclable, lightweight, biodegradable and packaging from natural sources. Evalualte the pro’s and con’s of these packaging innovations and decide whether these may be appropriate for your organisation.
- Improve targeting and the effectiveness of your NPD strategies with this report’s analysis of Productscan data of over 6,000 ethical and sustainable packaging product launches between 2005 and 2008. Detailed analysis of leading ethical packaging types and insights into key regions and packaging materials.
Your questions answered...
- To what extent should manufacturers and retailers be investing in ethical and sustainable packaging?
- Which countries are driving NPD in ethical and sustainable packaging?
- What are the most innovative forms of ethical packaging?
- How will packaging regulation affect NPD in ethical and sustainable packaging?
- How are key players, including Wal-Mart and PepsiCo investing in ethical and sustainable packaging?
- What is driving the trend of ethical and sustainable packaging?
Some key findings from this report...
- Packaging from natural sources is a key ethical innovation. Other leading innovations include biodegradable, lightweight and packaging made from recycled sources.
- There has been an increase in the share of food and drinks launched in ethical packaging between 2004-2007. Within this share recyclable took the greatest share with 89.5% in 2007. However the largest growth was seen in biodegradable packaging and packaging made from recyclable materials.
- 53.5% of industry executives believe that recyclable packaging will be significantly important or the most important ethical packaging innovation over the next 5 years. 37.5% believe reduced packaging will be the most important.
- Leading retailers are investing in ethical packaging initiatives. This includes Wal-Mart who has pledged to eliminate all private label packaging waste by 2010, with a look to have zero packaging waste land filled by 2025.
Trends in Ethical and Sustainable Packaging
Executive Summary
Introduction
Market drivers in ethical packaging
Innovation and NPD
Key trends
Conclusions
Chapter 1 Introduction
Summary
Introduction
What is ethical and sustainable packaging?
Drivers and resistors
Packaging types
Packaging materials
Eco brands versus large multinationals
The scope of the report
Chapter 2 Market drivers of ethical packaging
Summary
Introduction
Retailers
Wal-Mart
Tesco
Kroger and Co
Costco
Schwarz group/Lidl
Conclusion
Food and drink manufacturers
Nestlé
PepsiCo
Other manufacturers
Consumers
Ethical packaging innovations
Premium pricing for ethical and sustainable packaging
Regulatory issues
Europe
US
Japan and Asia-Pacific
Ethical logos and labeling
Chapter 3 Innovation and NPD
Summary
Introduction
Category analysis
Alcoholic drinks
Soft drinks
Bakery and cereals
Other categories
Regional analysis
Europe
North America
Japan
Packaging material analysis
Plastic
Glass
Paperboard and cardboard
Aluminum
Chapter 4 Key trends
Summary
Introduction
Key ethical packaging innovations
Package tag analysis
Recyclable
Recycled materials
Reduced and lightweight packaging
Biodegradable
Bioplastics
Corn based packaging (PLA)
Innovative ethical packaging
Nanotechnology
Edible packaging
Chapter 5 Conclusions
Summary
Introduction
Investing in ethical packaging
Ethical packaging usage
By category
By region
Europe
Labeling and marketing
Risk versus reward
Index
List of Figures
Figure 1.1: Emergence of the ethical trend
Figure 1.2: Drivers and resistors of ethical and sustainable packaging
Figure 1.3: Innovation in ethical packaging
Figure 1.4: Analysis of packaging materials
Figure 2.5: Key ethical players’ initiatives and restrictors
Figure 2.6: alexipack packaging
Figure 2.7: Importance of drivers in influencing consumers to purchase ethically packaged goods
Figure 2.8: Ethical packaging innovations in order of their importance for consumers over the next 5 years
Figure 2.9: How much of a premium are consumers willing to pay for products with an ethical positioning?
Figure 2.10: Packaging recycling symbols and logos
Figure 3.11: Food and drinks launched in ethical packaging, by category, 2004-2007
Figure 3.12: Purus Vodka and Vinissimo Primitivo Italian Red Wine
Figure 3.13: Reduced packaging - Diet Coke
Figure 3.14: Belu Mineral water
Figure 3.15: Envirokids Organic Cereal
Figure 3.16: In which product category is ethical packaging innovation likely to have the most impact on NPD?
Figure 3.17: Food and drinks launched in ethical packaging, by region, 2004-2007
Figure 3.18: Cereal Partners Shredded Wheat
Figure 3.19: Pocari Sweat
Figure 3.20: Innocent 100% recycled PET
Figure 3.21: Ventisquero Clasico wine and 360 Vodka
Figure 3.22: Aqua Planet
Figure 4.23: Comparison of ethical packaging innovations
Figure 4.24: Bombay Organic Ready to Drink Tea
Figure 4.25: Heinz aluminum can
Figure 4.26: All Natural Seafood Company Jumbo White King Prawns
Figure 4.27: Good organic spring water 84
Figure 5.28: Uptake of ethical packaging globally 94
Figure 5.29: Uptake of ethical packaging in Europe 95
Figure 5.30: Valvert Eau Minerale - Bouteille Fabrique avec du Plastique Recycle
Figure 5.31: Risk versus reward of each ethical packaging type
List of Tables
Table 2.1: Top 15 global food retailers’ ethical packaging policies
Table 2.2: Ethical packaging survey
Table 2.3: Top 15 food and drink manufacturers CSR
Table 2.4: Top 10 ethical food and drink manufacturers
Table 2.5: Importance of drivers in influencing consumers to purchase ethically packaged goods
Table 3.6: Food and drinks launched in ethical packaging, by packaging material, 2004-2007
Table 4.7: Food and drinks launched in ethical packaging, by claim, 2004-2007 76
Table 5.8: Ethical packaging innovations by category
Table 5.9: Claims found on ethical and sustainable packaging
Wal-Mart
Tesco
Kroger and Co
Costco
Schwarz group/Lidl
Nestlé
PepsiCo
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