CardTech SecurTech (CTST) The Americas 2008 and Smart Card Alliance Annual Conference - Main Trends at the Latin American Spotlight

Frost & Sullivan, July 2008

This research service provides a market intelligence outlook on the total smart card market, its main application segments, market and technology trends in Latin America. It covers the following main application markets in the region: SIM, banking and payment, government (ID’s and others), transport and access control.

This research service titled CardTech SecurTech (CTST) The Americas 2008 and Smart Card Alliance Annual Conference - Main Trends at the Latin American Spotlight provides an overview on the total Latin American smart card markets. The traditional CTST technology show expanded its typical exhibition event to include high-end sessions and workshops driven by the Smart Card Alliance (SCA), incorporating both North America and Latin America. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: subscriber identity module (SIM), banking and payment, government (IDs and others), transport, and access control.

This analysis is available through our Smart Cards Growth Partnership Service program. With continuous access to intelligence and resources from all seven perspectives of the Complex Business Universe, the Growth Partnership Service program ensures that you and your Growth Team™ are able to maintain a 360 Degree Perspective of the market. This comprehensive, objective information allows your company to mitigate risk, identify new opportunities, and drive effective strategies for growth.

SIM Cards Power the Latin American Smart Card Industry

The adoption of smart card technology in Latin America has been driven by SIM, payment and government market segments. Microcontollers, which accounted for more than 75 percent of the revenues in 2007, have been leading the Latin American smart card industry since 2004. Latin America presents great opportunities to increase the uptake of smart card applications such as EuroPay, MasterCard, Visa (EMV) by large and medium-sized banks in Brazil and Mexico. The increasing penetration of EMV cards in these two countries has encouraged its adoption in other main countries in the region and they are expected to expand their initial pilots before 2011.

"Meanwhile, the transit segments present a large number of opportunities for contactless technology (mainly due to the prevalence of the low-cost MIFARE standard cards across Latin America), expanding awareness about the benefits of smart cards," says the analyst of this research. "Key government agencies are evincing interest in these technologies, mainly for use in education and social programs in Brazil and Mexico and in some Central American countries such as El Salvador and Puerto Rico."

Overall, the Latin American smart cards market is highly competitive and price-oriented, especially in the mature and secure segments of global system for mobile communications (GSM), banking, and public transport. Moreover, with the bigger projects involving not just huge investments but also high coordination and logistic challenges for their actual implementation, market participants' local presence and support are vital – especially in sensitive application segments. "The development of key value-added applications and the offering of constant and personalized support can negate the price factor and act as major catalysts for the adoption of smart card technology," notes the analyst.

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:

- SIM (GSM)
- Banking, payment, and loyalty
- Government
- Public transit
- Access control
- Technologies

The following technologies are covered in this research:

- Memory/Microcontroller smart cards
- Contact/contactless smart cards
- EMV
- MIFARE

1 OUTLOOK ON THE CTST THE AMERICAS 2008 AND SMART CARD ALLIANCE ANNUAL CONFERENCE
- Overview
- Abstract
- Event Review

2 SPOTLIGHT ON THE LATIN AMERICAN SMART CARD MARKETS
- What’s going on in the Latin American Smart Card Industry? Market Analysis
- Market Overview
- Main Business and Technology Trends
- Total Market Analysis: Percent of Unit Shipment and Revenues

- Strategic Business Opportunities
- Vertical Market Development
- Key Challenges and Growth Implications
- Competitive Landscape: Major Market Participants

List of Figures

Chapter 2

- Total Smart Card Market: Market Drivers Ranked in Order of Impact (Latin America), 2007-2012
- Total Smart Card Market: Market Restraints Ranked in Order of Impact (Latin America), 2007-2012
- Total Smart Card Market: Major Industry Manufacturers (Latin America), 2007

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