- Language: English
- 774 Pages
- Published: October 2012
- Region: Global
Lobbying: The Art of Political Persuasion
- Published: November 2008
- Region: Global, Europe, United Kingdom, United States
- 420 Pages
- Harriman House Publishing
America is the home of political lobbying, but the UK is catching up fast. In this brand new book, Lionel Zetter is your expert guide to this so-called 'dark art'. Topics covered include:
- The historical background, ethics and the regulatory regimes.
- The mechanics of lobbying, including its rationale and the various types of programmes.
- How to get a career in lobbying.
- How to appoint a lobbying company.
- Polling, relationship management, online campaigning, building coalitions, and using the media.
The core part of the book covers Westminster and Whitehall, and describes in detail how to lobby the civil service, the political parties, the House of Commons and the House of Lords.
There is also a section on how to lobby the Scottish Parliament, the Welsh Assembly, the Northern Ireland Assembly, and the Greater London Authority, plus local governments, regulators and think tanks.
Predominantly UK focussed, the book also covers the European Union (including the European Commission, the European Parliament, the Council of Ministers, Permanent Representatives and national civil servants) and the United States (the House of Representatives, the Senate, and the individual States).
Foreword by Jonathan Bracken
The introductory section. It deals with the definitions of lobbying, and also provides some historical background for the profession. It also deals with ethical aspects, and describes the various regulatory regimes.
This part deals with the mechanics of lobbying. It discusses the rationale for lobbying, and outlines the various types of lobbying programmes. It advises people on how to get a career in lobbying, and on how to appoint a lobbying company.
This covers the tools of the lobbying trade. It deals with monitoring and intelligence, and the relevant reference books. It also covers polling, relationship management, online campaigning, building coalitions, and using the media.
This is the core of the book. It covers Westminster and Whitehall, and describes in detail how to lobby the civil service, the political parties, the House of Commons and the House of Lords.
This section deals with other UK institutions. It tells readers how to lobby the Scottish Parliament, the Welsh Assembly, the Northern Ireland Assembly, the Greater London Authority. It also covers local government, regulators and think tanks.
This covers the vital area of the European Union. It is broken down into sections covering the European Commission, the European Parliament, the Council of Ministers, Permanent Representatives and national civil
This final section deals with the United States - the home of lobbying. It has sections covering the House of Representatives and the Senate, and the individual States.
Lionel Zetter founded his own company, Parliamentary Monitoring Services Ltd, in 1984, before selling it to Dods Parliamentary Communications Ltd in 2006. In 2007, he became Dods' non-executive Deputy Chairman. He is a member of the National Union of Journalists, and a member (and former Chairman) of the Government Affairs Group. He is also a Fellow of the Chartered Institute of Public Relations (and its President in 2007) and a Fellow of the Royal Society of Arts.
The author has been involved in every election campaign (general, local, European and GLA) since 1979. He has also helped out in many of the by-elections since that date. He has been an Association Chairman, and a general election agent. He has also stood for the GLA and the Westminster Parliament.