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IT Market in Poland 2008 - Development Forecast for 2008-2012 (Polish Version)

PMR Ltd, March 2009, Pages: 189

IT market in Poland 2008 provides an all-embracing study of the sector, with a detailed and up-to-date analysis of market trends and value, examining the IT sector as a whole, as well as its particular segments. It is a must-read for anyone involved or interested in the market, be it as an active player or a researcher, consultant or investor. It also presents market development forecasts, with special attention given to the three vertical segments of the IT industry: hardware, software and IT services. The largest segments of the software market in 2007 were operating systems and office software.

Results of survey conducted among Poland’s largest IT companies

IT market in Poland 2008 contains exhaustive and reliable information obtained from PMR’s Research (www.research-pmr.com), publicly available sources, interviews with experts in the field, and the fifth edition of our survey carried out on the management staff of the 200 largest IT companies in Poland. Forecasts are based on past IT market data, past and anticipated macroeconomic data, available information on IT market trends, as well as market development tendencies observed in other countries. In forming market development forecasts, we also took into account the performance and future strategies of key players in particular segments of the sector, and the expected impact of new players that are about to appear on the market.

Key Points:

- The largest segments of the software market in 2007 were operating systems and office software.

- In 2007 the Polish IT market recorded the highest growth rate in 8 years.

- 2008 brought another spectacular takeover on the Polish IT market.

- Representatives of top 200 IT firms in Poland expect the market to expand by approx. 15% in 2008.

- The largest IT companies operating in Poland agree that in 2008 the sharpest growth will be seen in the IT services segment – of more than 20% yoy.

- In 2007 the Polish IT market reached the value of PLN 24bn.

Report overview

Following a description of the methodology employed in the report, IT market in Poland 2008 provides:

- an in-depth overview of the Polish IT sector, taking into account the following elements:
- market size and structure
- current situation and development trends
- investment possibilities according to specific sectors
- a comparison with the IT market in other European countries
- market development forecasts for 2008-2012
- the market’s institutional environment
- M&A operations of Polish IT companies
- information on the 30 most important players and key capital groups on the Polish IT market.

The report then analyses the situation on the hardware market, with special emphasis on the following aspects:

- market size and growth dynamics
- current situation and development trends

- situation in the following segments of the market:
-- the computer market
-- the monitor market
-- the printing equipment market
-- the PDA market
-- the hard disc, mainboard and processor market

- forecasts for 2008-2012
- extra: IT distribution market in Poland (list of the largest distributors)
- extra: server virtualisation development.

This is followed by an analysis of the software market, focusing on the following factors:

- market size and growth dynamics

- current situation according to the following segments of the market:
-- the ERP software market
-- the CRM market
-- the business intelligence software market
-- databases
-- the office applications market

- forecasts for 2008-2012
- extra: computer games market in Poland.

We then analyse the IT services market, and particularly the following elements:

- market size and growth dynamics
- current situation and development trends

- current situation according to the following segments:
-- integration services
-- technical support
-- implementation services
-- outsourcing services
-- consulting services
-- installation services
-- training services

- forecasts for 2008-2012
- extra: IT outsourcing development perspectives.

IT market in Poland 2008 contains vital information for anyone involved or interested:

- in the IT market in Poland, and particularly for:
- top management and marketing departments of companies active on the Polish IT market, or those
- considering launching their operations in Poland
- consulting, research and analytical companies
- telecommunications companies
- brokerage houses, banks and investment funds
- government institutions, embassies and organisations involved in the sector.

A word from the author:

“Poland’s continuing strong economic growth, increasing investment activity and rising disposable incomes foster the development of the IT industry. Higher salaries and growing affluence of Polish consumers contribute to the fact that over the last several years sales of computers – laptops and desktops – have been breaking new records. IT equipment is the main driving force behind the Polish IT market, generating a half of the industry’s value.

Software makers, especially those specializing in products and services to small and medium-sized companies, also point at a notable improvement of the business climate, evident in the two-digit growth of IT suppliers’ revenues. Certain signs of revival can be seen in the segment of public tenders held by state and local governments authorities. The latter start to pay more attention to investing in something more than just purchase or exchange of hardware.

To sum up, the Polish IT market is strong. Yet, it has to deal with the rising cost of salaries, shortage of staff, falling margins and problems with profitability. Companies listed on the WSE may also be concerned about the decline in their share prices, caused by the slump in world markets. On the other hand, maybe all these phenomena make it an opportune moment to effect mergers and acquisitions or can encourage large foreign players to enter the Polish IT market.”

Pawel Olszynka, Head IT & Telecoms Analyst

Methodology of the report
Executive summary

Overview of the Polish IT market
Size and growth of the Polish IT market
Current situation and key trends
Current market situation
IT expenditure by sector
Key trends on the IT market

Polish IT market compared to selected European markets
Development forecast for Polish IT market in 2008-2012
Legislative and institutional environment of the IT market
IT-related government plans and legal acts
Bills and amendments for 2008-2012
Overview of the Polish IT market and its key players
Mergers and acquistions
Stock exchange debuts

Key players
Key group businesses on the Polish IT market
Findings of the survey of 200 largest
Polish IT firms
Current situation of the Polish IT market and its growth prospects for the next two years
Growth prospects for the Polish IT market
Biggest IT spenders in Poland
Main drivers and barriers to growth in the Polish IT market
New foreign competitors and M&A activity
Polish IT firms on foreign markets
Profile and market position of Poland’s largest IT firms

IT hardware market
Size and growth rate of the hardware market in Poland
Computer market
Desktop computers
Laptops
Servers
Development forecast for the IT hardware market in Poland 2008-2012
Monitor market
LCD monitors market
Development forecasts for monitor market for 2008-2012
Projector market
The market for printing devices
Inkjet printers market
Laser printer market
Dot-matrix printer market
Multifunction printing devices market
Development forecasts for printing devices market for 2008- 2012
The PDA and PND market
Market of processors, motherboards and hard drives
Processors
Motherboards
Hard drives
Development forecast for the Polish hardware market for 2008-2012
Appendix: Largest Polish IT distributors
Appendix: Server virtualisation
IT services market
Size and growth rate of the IT services market in Poland
Current situation in individual IT services segments
Integration services
Outsourcing services 149IT market in Poland 2008 – Development forecasts for 2008-2
Implementation services
Support services
IT consulting services
Training services
IT infrastructure development services
Network design and development services
Development forecast for IT services market for 2008-2012
Appendix: IT outsourcing
Software market
Size and growth rate of the software market in Poland
ERP software market
Database market
Business Intelligence software market 171
CRM market
Development forecast for Polish software market for 2008-2012
Appendix: computer games and educational software market

List of graphs

Value (PLN bn) and y-o-y change (%) of Polish IT market, 1996-2007
Structure of Polish IT market by estimated IT expenditure of enterprises, public administration and individual consumers (PLN bn), 2007
Structure of Polish IT market by estimated IT expenditure of individual economic sectors (PLN bn), 2007
Structure of revenues of Asseco, ABG, Comarch and Signity, by economic sector, 2007
The growth rate (%) of hardware, services and software markets in Poland, 1997-2007
Hardware, services and software share in the IT market in Poland (%), 1997-2007
A common computer part which can be bought for average earnings* in Poland, 1990-2007
Quantitative share of “small assembly” in the Polish desktop market*, 2002-2007
Value (PLN bn) and y-o-y change (%) of the Polish IT market, 2007-2012
Value (PLN bn) of the Polish IT market by market segments, 2007-2012
The growth rate (%) of hardware, services and software markets in Poland, 2007-2012
Hardware, services and software share in the Polish IT market (%), 2007-2012
Asseco Group* – Part 1
Asseco Group* – Part 2
Comarch Group*
Sygnity Group
Did the Polish IT market increase or decrease in 2007?
Y-o-y growth of Polish IT market estimated by respondents in 2004-2007
Will the Polish IT market increase or decrease in 2008?
Will the Polish IT market increase or decrease in 2009?
Pace of y-o-y growth forecast by respondents for 2008-2009
Average annualised y-o-y growth in 2008-2009 forecast by respondents for individual IT market sectors
Respondent’s forecast for development of the individual IT market segments in the next 2 years
Areas of Polish IT market set to develop dynamically according to respondents, findings of surveys of 2005-2008
Will the segment develop with, outperform or underperform the entire IT market?
How will the following industries invest in IT in the next few years?
What are today’s key barriers to development of Polish IT market?
What are today’s key opportunities for development of Polish IT market?
How will the labor market change in the next few years in finding and recruting IT specialists?
As of which year will central administration’s spending on IT rise significantly?
Do you expect additional development opportunities in connection with EURO 2012?
Will foreign market shapers appear on the Polish IT market in the next 2 years?
Will foreign market shapers appear on the Polish IT market in the next 2 years?
How will foreign players enter the Polish IT market?
Do you plan to merge with or take over another IT firm within the next 2 years?
Do you export hardware/software or IT services?
What is your key export?
Key export of largest Polish IT firms surveyed in 2005-2008
Percentage of firms exporting IT to foreign countries
What percentage of your revenues is generated on exports?
Will export sales increase, decrease, not change within the next 2 years?
By how much will your export sales increase within the next 2 years?
Assessment of 2004-2007 by largest Polish IT firms
Did your revenues increase, decrease or not change in 2007?
By how much did your sales increase/decrease in 2007 relative to 2006?
What kind of the year will be 2008 for you relative to 2007?
Will revenues increase, decrese, not change in 2008 relative to 2007?
Y-o-y growth in revenues of surveyed firms in 2005-2008
What percentage of total revenues will be generated on services, software and hardware?
What percentage of orders in 2007 were placed by particular segments?
What percentage of total IT spending will be in the next two years fuelled by particular segments?
Value (PLN bn) i y-o-y change (%) hardware market in Poland, 1998-2007
Structure of Polish hardware market by segment shares, 2007
Share of computers in total value of hardware market in Poland, 2003-2007
Value (PLN m) and y-o-y change (%) of Polish computer market*, 2002-2007
Volume (thousands of units) and y-o-y change (%) of computer* sales in Poland, 1997-2007
Structure of computer sales in Poland, by desktops, laptops and servers, 1997- 2007
Volume (thousands of units) and y-o-y change (%) of desktop computer sales in Poland, 1997-2007
Structure of desktop market in Poland, by sales (no. of units) of top manufacturers, 2007
Average price (PLN) and q-o-q price change (%) of sample computer set (excl. monitor) sold in Poland, Q1 2006-Q4 2007
Volume (no. of units) and y-o-y change (%) of laptop sales in Poland, 1997-2007
Average price (PLN ‘000) and y-o-y price change (%) of laptops in Poland, 2003-2007
Structure of laptop market in Poland, by sales (no. of units) of top manufacturers, 2007
Volume (no. of units) and y-o-y change (%) of server sales in Poland, 1997-2007
Structure of server market in Poland, by sales (no. of units) of top manufacturers, 2007
Volume (thousands of units) of computer sales in Poland, by desktops, laptops and servers, 2007-2012
Structure of computer sales in Poland, by desktops, laptops and servers, 2001-2012
Percentage of Polish households with PC and laptops, 1999-2009
Value (PLN m) of Polish computer market, by desktops, laptops and servers, 2007-2012
Volume (thousands of units) of monitor sales in Poland, by CRT and LCD, 1998-2007
Structure of LCD monitor market in Poland, by sales (no. of units) of top manufacturers, 2007
Structure of sales (units) of LCD monitors in Poland by screen size, 2006-2007
Volume (thousands of units) of CRT and LCD sales in Poland, 2007-2012
Structure of monitor sales in Poland by monitor type, 2001-2012
Value (PLN m) of Polish monitor market, by monitor type, 2007-2012
Volume (thousand of units) and y-o-y change (%) of Polish projector market, 2004-2007
Structure of projector sales in Poland by type, 2007
Sales structure (in sales volume) of projectors in Poland, 2007
Structure of sales (no. of units) of projectors in Poland, by shares (%) of top manufacturers, 2007
Volume (thousands of units) of sales of printing devices in Poland, by device type, 1998-2007
Structure of inkjet printer sales (no. of units) in Poland, by shares of top manufacturers, 2007
Structure of laser printer sales (thousand of units) in Poland, by printer type, 1998-2007
Structure of sales (no. of units) of monochromatic laser printers in Poland, by shares of top manufacturers, 2007
Structure of sales (no. of units) of colour laser printers in Poland, by shares of top manufacturers, 2007
Structure of sales (no. of units) of dot-matrix printers in Poland, by shares of top manufacturers, 2007
Sales (thousands of units) of multifunction printing devices in Poland, by device type, 2002-2007
Structure of sales (no. of units) of inkjet multifunction printing devices in Poland, by shares of top manufacturers, 2007
Structure of sales (no. of units) of monochromatic multifunction printing devices in Poland, by shares of top manufacturers, 2007
Structure of sales (no. of units) of colour multifunction printing devices in Poland, by shares of top manufacturers, 2007
Sales (thousands of units) of printing devices in Poland, by device type, 2007-2012
Structure of sales of printing devices in Poland, by device type, 2007-2012
Value (PLN m) of printing devices market in Poland, by device type, 2007-2012
Structure of navigation devices market in Poland, by device type, 2007
Structure of navigation devices market* in Poland, by sales of top manufacturers, 2007
Structure of Poland processor market, by sales volume of AMD and Intel*, 2007
Volume (thousands of units) of motherboard sales in Poland, by shares of top manufacturers*, 2007
Sales (millions of units) of hard drives and desktop computers in Poland, 2000-2007
Sales (thousands of units) of 3.5 inch hard drives in Poland, by sales of top manufacturers*, 2007
Value (PLN bn) and y-o-y change (%) of hardware sales in Poland, 2007-2012
Value (PLN bn) and y-o-y change (%) of IT services market in Poland, 1998-2007
Structure of Polish IT services market by value of individual segments (PLN m), 2007
Structure of integration services market in Poland by revenues of key players (PLN m), 2007
Structure of outsourcing services market in Poland by revenues of key players (PLN m), 2007
Structure of implementation services market in Poland by revenues of key players (PLN m), 2007
Structure of support services market in Poland by revenues of key players (PLN m), 2007
Structure of IT consulting services in Poland by revenues of key players (PLN m), 2007
Structure of training services in Poland by revenues of key players (PLN m), 2007
Structure of IT infrastructure development services in Poland by revenue of key players (PLN m), 2007
Structure of network design and development services in Poland by revenues of key players (PLN m), 2007
Value (PLN m) and y-o-y change (%) of Polish IT services market, 2007-2012
Will Polish companies’ interest in outsouring services increase in the next two years?
Which sectors will be the most interested in IT outsourcing in Poland in the next two years?
Do you offer outsourcing services today?
Do you plan to offer outsourcing services in the next 2 years?
Did revenues on outsourcing services increase, decrease or not change in 2
relative to 2006?
Will revenues on outsourcing services increase or decrease in 2008?
Size of firms interested in outsourcing services
Key activities outsourced in Poland today
Key activities to be outsourced in 2 years in Poland
Value (PLN bn) and y-o-y change (%) of Polish software market, 1998-2007
Structure of the Polish software market by value of individual segments (PLN m), 2007
Most popular internet browsers in Poland (%)*, H1 2008
Value (PLN m) and y-o-y change (%) of Polish market of ERP software, 2002-2012
Structure of Polish ERP market by revenue (PLN m) of individual players, 2007
Top producers of software for SMEs in Poland, by total quantity of licences sold (’000), as at the end of 2007
Value (PLN m) and y-o-y change (%) of database makret in Poland, 2003-2012
Value (PLN m) and y-o-y change (%) of Polish BI software market, 2002-2012
Value (PLN m) and y-o-y change (%) of Polish CRM market, 2004-2012
Value (PLN m) and y-o-y change (%) of Polish software market, 2007-2012
Value of computer game and educational software market (PLN m) in Poland, 2007
Value (PLN m) and y-o-y change (%) of Polish computer games and eductaional software market, 2007-2012

List of tables

Average annual exchange rates $/PLN and €/PLN, 2000-2007
Value (PLN bn) and y-o-y change (%) of the Polish IT market by market segment, 2007-2012
Projects envisaged under the National IT Development Plan 2007-2013
IT market development in Poland and selected CEE and EU-15 countries
IT spending per capita (€) in selected CEE countries and EU-15, 2002-2006
Percentage of households with a PC, laptop and broadband internet access in selected European countries and EU-15, 2005-2007
Key changes in the Public Procurement Act, 2008
M&As completed by firms in the Polish IT sector, 2007 – H1 2008
Debuts of IT firms on the Warsaw Stock Exchange and issue value, 2007-2008
HP – basic data 2002-2007
ABC Data – basic data 2002-2007
Prokom Software* – basic data 2002-2007
Tech Data – basic data 2002-2007
AB* – basic data 2002-2007
Action – basic data 2002-2007
Asseco Poland* – basic data 2005-2007
Sygnity* – basic data 2002-2007
Incom – basic data 2002-2007
IBM – basic data 2002-2007
Microsoft – basic data 2002-2007
Acer Computer – basic data 2005-2007
Intel Technology – basic data 2002-2006
Dell – basic data 2002-2007
Vobis Microcomputer – basic data 2002-2007
Fujitsu Siemens Computers – basic data 2002-2007
Comarch – basic data 2002-2007
NTT System – basic data 2002-2007
Pronox Technology – basic data 2002-2007
LG – basic data 2002-2007
Komputronik – basic data 2004-2007
Canon Polska – basic data 2005-2007
PC Factory – basic data 2005-2007
Samsung Electronics – basic data 2002-2006
ABG – basic data 2005-2007
Techmex – basic data 2002-2007
Oracle – basic data 2002-2007
Cisco Systems – basic data 2002-2007
Lenovo – basic data 2006-2007
Wasko – basic data 2006-2007
Sun Microsystems – basic data 2002-2007
Y-o-y change in sales of printing devices in Poland, by device type, 1999-2007
Largest IT distributors in Poland, by revenues from IT hardware and software distribution (PLN m), 2002-2007
Largest providers of IT services in Poland, by value of revenues on services (PLN m), 2004-2007
Key contracts on IT market executed by leading integrators in Poland, encompassing also provision of IT services, 2007
Largest companies operating on Polish software market, listed by their software revenues (PLN m), 2004-2007

Key Sections:

Section one contains a global analysis of the Polish IT sector. It presents data regarding its size, structure, its current situation and major development trends. It also provides crucial information on investment possibilities within the market, taking into account its particular sectors. This section also places the Polish IT market in the context of other European countries and forecasts market development trends for 2008-2012. It then discusses the institutional framework of the market, as well as M&A operations of Polish IT companies. Finally, it contains data concerning the 30 leading players on the Polish IT market, as well as key capital groups.

Section two contains the results of a survey carried out by PMR Research in May and June 2008, on the management staff of the 200 leading Polish IT companies. This comprehensive survey, which represents 90% of the Polish IT market revenue, provides reliable, first-hand information on the sector, and clearly reflects the current situation on the market.

Section three has been devoted to the Polish computer hardware market: its size and growth rate, its current shape and development trends. Specific segments of the hardware market are discussed in detail, such as the computer market, the monitor market, the printing equipment market, the PDA market, as well as the market of hard disks, mainboards and processors. This section also presents development forecasts concerning the Polish computer hardware market for 2008-2012. A list of the largest IT distributors in Poland can also be found in this section.

Section four includes crucial information on the software market. It provides data regarding its size, growth rate, current situation and development trends according to particular segments of the market: the ERP software market, the CRM market, the business intelligence software market, databases and the office applications market. This is followed by development forecasts for the software market for 2008-2012.

Section five concerns the IT services market: its size, growth rate, its current situation and development trends. It also provides details regarding particular segments of the market, such as integration services, technical support, implementation services, outsourcing services, consulting services, installation and training services. We then present development forecasts for 2008-2012 in the Polish IT services market.

- HP
- ABC Data
- Prokom Software
- Tech Data
- AB
- Action
- Asseco Poland
- Sygnity
- Incom
- IBM
- Microsoft
- Acer Computer
- Intel Technology
- Dell
- Vobis Microcomputer
- Fujitsu Siemens Computers
- Comarch
- NTT System
- Pronox Technology
- LG
- Komputronik
- Canon Polska
- PC Factory
- Samsung Electronics
- ABG
- Techmex
- Oracle
- Cisco Systems
- Lenovo
- Wasko
- Sun Microsystems

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